Remove Investment Remove Leadership Remove Pricing Remove Product Marketing
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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? As for pricing, how do you know you’re not leaving value on the table?

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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. Many of you are familiar with this visual, most likely created by an investment firm. This showcases a narrow segment of a niche market, and it’s missing a lot of startups.

Scale 243
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Pick your strategies, invest in them, and start tiering. It won’t work.

AWS 218
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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

But what I learned, after years of procrastinating on tough moves for our leadership team, is that the leaders’ teams suffer greatly through that inaction. Mistake: Not standardizing pricing and related systems early Every enterprise-oriented startup, including Gainsight, can fall into the same trap. Maybe they are misunderstood.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

From an R&D perspective, they invested in what they called vertical solutions to support those new use cases. So, Calendly decided to invest in going Enterprise. Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit.

Scale 237
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The 10 Keys to A Successful Board Meeting: How to Make Them Great and Not Something Everyone Dreads from Ajay Agarwal, Bain Capital Partner

SaaStr

These deep-dive topics can be functional in nature, such as delving into the product roadmap or the sales hiring plan. They can also be more strategic, such as a discussion on whether to consider entering into a new business, changing pricing, or adding a new GTM motion. Public companies unfortunately require longer meetings.)

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

How did he come to be CEO at the market leader, UserTesting? * Why does Andy think the seat-based pricing model in SaaS will die? Why is volume-based pricing optimal? How does one instil volume based pricing without disincentivizing usage? I don’t subscribe to the servant leadership model. Let’s do it.