User Pilot

AUGUST 6, 2023

Following up on insightful customer feedback through email or interviews. The more insights you gather, the easier it is to increase the amount of value your product provides (which eventually leads to higher customer lifetime value). Promotional emails are consistent with the information on your pricing pages.

Investment 97

Investment Banking Social Media Customer Lifetime Value 97

SaaStr

OCTOBER 6, 2023

This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. If you’re going to replace Figma and your pricing is competitive, tell them that. Throw in a comparison to understand why the price is that price. This is a hard skill to learn.

Payment Methods 224

Payment Methods Startup Payment Solutions Sales Hiring 224

SaaStr

OCTOBER 30, 2021

A mentor of mine suggested that I reframe my search to seek out companies that I would invest in, instead of the other way around. He told me, you can invest time, talent, or treasure. Unfortunately for me, I had little experience, not much talent, and lacked the treasure/money to invest. It seemed like the best investment! .

Scale 260

Scale Sales Hiring Sales Underperforming Technical Team 260

Brian Balfour

SEPTEMBER 26, 2017

Get the customizable Growth Interview Prep Worksheet that accompanies the post here. You walk into your growth interview after hours of preparation. But there’s one big problem you’ve overlooked - the interview isn’t actually about you. They all tie back to this one core error - thinking the interview is about you.

Interviewing 65

Interviewing Retention Metrics Social Media 65

SaaStr

NOVEMBER 16, 2020

How did he come to be CEO at the market leader, UserTesting? * Why does Andy think the seat-based pricing model in SaaS will die? Why is volume-based pricing optimal? How does one instil volume based pricing without disincentivizing usage? How can one determine a closer in the interview process? Harry Stebbings.

Scale 197

Scale Sales Hiring Leadership Technical Review 197

OpenView Labs

AUGUST 20, 2019

But what you may not know is how dramatically the product has changed over the last twenty years, or that the company recently implemented a truly comprehensive pricing and packaging update. They shared their story of tackling pricing and packaging after ten years without any updates (something they do not recommend, by the way).

Pricing 42

Pricing Development Team Review Technical Review Software Review 42

Tom Tunguz

OCTOBER 21, 2014

These qualitative analyses provided Zendesk insight into the top five reasons users recommended product and the top five reasons users didn’t convert to customers, informative data for adjusting marketing tactics and guiding the product roadmap. In SaaS, that means the first visit is the pricing page.”

Scale 192

Scale Marketing Growth Hacking SaaS 192

Andreessen Horowitz

NOVEMBER 14, 2023

ABOUT MY FIRST 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. 7 engineers, if you include me, one designer and one kinda product slash everything else, who’s my co founder.

Sales Hiring 84

Sales Hiring Banking Scale Pricing 84

User Pilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 88

Data User Experience Churn Retention 88

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. A positive NPV indicates that the project is expected to generate more financial value than the initial investment.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

FastSpring

APRIL 13, 2023

Dopple’s earliest customers are already seeing a 40% increase in conversions, and 71% of their visitors interact with 3D-enabled products. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. This is an investment. But that’s not how we live.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Amazon creates a flywheel (see image below) by leveraging economies of scale to lower its cost structure, which results in lower prices for customers. Lower prices means more people visit its website, which then attracts more sellers, resulting in even greater selection. Source: Drift 35.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. This interview originally aired as Episode 229 on April 29, 2019. Below, we’ve shared the transcript of Harry’s interview with Manny.

Scale 141

Scale Sales Hiring Construction Education 141

OpenView Labs

JUNE 10, 2019

Here’s some good news: there are tons of amazing product management resources out there. We’ve compiled our favorite articles, advice, podcasts and interviews in this guide. These companies have fewer sales reps (or none at all), meaning more resources get invested into product and engineering. This Is Product Management.

Management 55

Management SaaS Scale Sales Recruiting 55

Neil Patel

DECEMBER 3, 2021

Other organizations to search can include: Canadian Marketing Association (CMA) American Advertising Federation (AAF) Association of National Advertisers (ANA) Social Media Association (SMA) Association of International Product Marketing and Management (AIPMM). Frequently Asked Questions About Subject Matter Experts.

Social Media 127

Social Media Content Marketing Advertising Branding 127

SaaStr

NOVEMBER 2, 2019

Below, we’ve shared the full transcript of Harry’s interview with Krish Subramanian. In terms of the product market fit falling apart. The reason I suggest this as an approach is that when you’re getting your pricing right as a partner, and to grow with your customer. That’s in a case when pricing is successful.

Scale 126

Scale SaaS Payments Sales Recruiting Payment Services 126

SaaStr

MAY 24, 2019

How does the product and what you invest in proactively need to change as you move into enterprise? Below, we’ve shared the full transcript of Harry’s interview with Andrew Filev. And so, it’s all incremental investments, incremental risk, so it can get your product very far. Andrew Filev. Andy Wilson.

Sales Hiring 143

Sales Hiring Scale SMB Sales Recruiting 143

SaaStr

SEPTEMBER 3, 2019

Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. We did everything we could to force it.

Acquisition 136

Acquisition Software Review Payment Methods Payments 136

ProfitWell

OCTOBER 16, 2019

Nathan Latka interviews founders and publishes their SaaS metrics on his website —the average gross churn rate of the 300 listed companies is 16.8%. Churn can also vary widely based on your pricing. These customers believe in you—s igning a longer contract is a strong sign your customers are willing to commit to your product.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Outseta

JULY 12, 2019

An Interview With Corey Haines, Head of Growth, Baremetrics. By Geoff Roberts 7 min read Corey Haines is a San Diego based marketer that’s currently leading Growth at Baremetrics , a SaaS metrics and reporting start-up. The company had just raised their Series A and I was their very first marketing hire.

SaaS 48

SaaS Interviewing Consulting Churn 48

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. Vista Equity Partners invested in Zapproved in 2017. Hear perspectives from both the investor and founder as the company scaled.

Scale 125

Scale Product Marketing Scaling Marketing 125

Natalia Luneva

NOVEMBER 17, 2021

On this episode of the podcast, I interview Michael Cardamone and we discuss fundraising tips for founders. It depends on your personal ambition, the kind of company you want to build, how big the market opportunity is and the market dynamics. Show Notes. The type of companies that will benefit from raising rounds.

Sales Recruiting 52

Sales Recruiting Venture Capital Investment Technical Review 52

ChurnZero

JULY 12, 2019

Both solutions cost pretty much the same (if you only consider price per user for apps). Exactly as your promotional material might be the first point of contact with your brand, your onboarding process is the first point of contact with your product. Think of it as a job interview, an America’s Got Talent audition, or first date.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

SaaStr

FEBRUARY 2, 2024

Jason now has 5 investments at $200m+ ARR that are all cash-flow positive (which is necessary today), and there’s one clear trend he’s seen in today’s new efficient world: The New Normal is 700 Employees at $200,000,000 in ARR (or $300,000 per employee) at the average public SaaS company. This starts to get tough.

Sales Recruiting 285

Sales Recruiting Trends Sales Hiring Software Review 285

Sales Hacker

FEBRUARY 13, 2020

There is a tremendous amount of selling that happens behind closed doors, and your marketing has to reflect that buyer questions of “ Why Change? ” … “ Why Now? ” … “ Why You? ”. Takeaway: The role of product marketing is more complex/nuanced if you are selling to enterprise. Make sure you have clear messaging that.

Sales Hiring 71

Sales Hiring Enterprise Technical Review SMB 71

SaaStr

APRIL 17, 2019

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. How can a CEO determine when is the right time to fundamentally invest in devops? billion acquisition.

DevOps as a Service 100

DevOps as a Service Sales Recruiting Scale Sales Hiring 100

Kellblog

DECEMBER 27, 2021

Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. When Satyen Sangani explained the machine-learning data catalog as I was contemplating an angel investment in Alation [21]. Are multiples down?

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

SaaStr

JULY 8, 2020

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. Aileen Lee | Founder @ Cowboy Ventures. Jason Lemkin | Founder @ SaaStr.

Technical Review 158

Technical Review Investment Part-Time VPE Development Team Review 158

SaaStr

FEBRUARY 22, 2019

Ticket prices go up March 1st! We invest all over the country and very much in Europe as well including Paris. And the first person doing that was actually Jason Lemkin which was when we grew up we Jason invested and he said no guys now you need to go and do things properly like find the V.P. Grab your tickets! ??.

Sales Hiring 112

Sales Hiring Scale Sales Recruiting Company Culture 112

SaaStr

JULY 1, 2021

It became a part of our interview questions. What questions do you ask in the interview? It’s a team that’s only focused on a values type interview process. Every single candidate coming through Gusto does what we call a watermelon interview. I got it wrong many times myself. How do you get them to join?

VP of Engineering 261

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 261

SaaStr

JUNE 14, 2019

How much of a role does price play in selecting the ultimate acquirer? 242: It’s the employees’ market. How to use Culture as the lever to maximize the ROI that you get out of the biggest investment your business will ever make. Below, we’ve shared the full transcript of Harry’s interview with Dave Kellogg. Dave Kellogg.

Sales Hiring 139

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 139

SaaStr

SEPTEMBER 27, 2019

Below, we’ve shared the full transcript of Harry’s interview with Ryan Bonnici. So we were doing super high-touch marketing activities, in the sense of CMO events, where we would rent a private jet and take 25 CMOs on a day trip somewhere and it was all about relationship building with our sales reps. Harry Stebbings. Ryan Bonnici.

Sales Hiring 129

Sales Hiring Sales Recruiting Scale Software Review 129

User Pilot

JUNE 14, 2021

Breaking down the overall scope of product analytics into these 3 types of questions allows you to get a better sense of what kind of analytics software you’ll need. Why is product analytics important? The primary goal of product analytics is to help you understand your users. So what’s the damage?

Software 52

Software Onboarding Machine Learning Artificial Intelligence 52

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Mid-Market) Poor review of Heap on G2. Heap’s pricing Pricing for Heap is available on request. Let’s get started! You’ll have to contact the sales team for a quote. But it isn’t without flaws.

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

Intercom, Inc.

JANUARY 16, 2020

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. Because I think everyone talks about platforms but to actually do it properly – and it sounds like you guys are really invested in it – it is a big investment. And this is pretty unique on the market. So what was the spur for you to make that move?

Consulting 249

Consulting Marketplace as a Service Scale Development 249

SaaStr

FEBRUARY 15, 2019

In Today’s Episode: * David Skok , General Partner @ Matrix Partners: Why does David believe that all good products have at least one variable pricing axis? How can founders determine which variable they should choose for their product? What does Mark advise founders when it comes to price anchoring and discounting?

Pricing 108

Pricing Benchmarks Scale SaaS 108