It’s Not Sales Enablement, It’s Go-to-Market Enablement
Sales Hacker
OCTOBER 28, 2021
Enablement as a function — not sales enablement, but go-to-market enablement — will continue to rise in prominence because it helps to orient the whole go-to-market team around how buyers want to buy. Find Revenue Innovators on Apple Podcasts Spotify or our website. powered by Sounder.
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