Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?

Weak-Link or Strong-Link Sales Enablement?

Sales Enablement, SaaS and Growth

The sales enablement industry has taken tremendous strides in recent years, but by most measures, it's still a relatively immature function. One concept that intrigued me and has the potential to be applied to sales is that of weak-link and strong-link thinking. Sales

The Sales Enablement Bot I Built at HubSpot

Sales Enablement, SaaS and Growth

Today, everyone working in and around sales and marketing knows that bots are hot, in vogue and quite simply, of the moment. With this in mind I built and launched a sales enablement bot for HubSpot sales reps. The bot that I built directs sales reps to the right place.

Data-Driven Sales Enablement (In 4 Easy Steps)

OpenView Labs

Effective sales enablement in the Digital Age blends the traditional practice of aligning business needs to training with the (far trickier) task of finding new and innovative ways to make training as targeted as possible to the needs of the learner. Sales

How One Sales Enablement Programme Increased Sales Rep Attainment at HubSpot by 31%

Sales Enablement, SaaS and Growth

Leading sales enablement programmes for over 100 sales professionals is challenging, rewarding and lots of fun. The way I see it, my role primarily is to partner with the sales organisation, so sales reps are successful, which enables sales reps and by extension, HubSpot to grow.

Building Sales Battlecards: Best Practice, Tips, and Templates

Sales Hacker

Sales battlecards are one of the most common and most important sales enablement assets. They’re also the ammo you give your sales reps to go into battle against your competitors. Why sales needs battlecards. Why Sales Needs Battlecards.

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics


The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Sales and marketing are no longer discrete functions.

How HubSpot Helps B2B Sales Reps Connect with Prospects

Sales Enablement, SaaS and Growth

I consider myself fortunate to work at HubSpot, where day in, day out, I partner with over 100 B2B sales reps that are at the top of the game, and only want to get better. Unlike other parts of the business, it’s relatively uncommon for sales enablement to share learnings, best practices and successes outside of HubSpot's walls. This can, must and will change, and I want to use this post to share some of the ways we sett sales reps up for success. Sales

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The 18 Outstanding Speakers at SaaStock LatAm 2019


The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Starting as VP of Sales, in less than two years he became CEO. His next step was at Viddheo, where he got into Inside Sales.

How the Agile Approach Can Ramp Up Sales Onboarding

Sales Hacker

Sales onboarding – every company does it, but few do it as well as they’d like. According to a report from The Sales Management Association, 62% of companies consider themselves to be ineffective at onboarding. RELATED: The Beginner’s Guide to Agile Sales Management.

We Haven’t Hit Peak SaaS


In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Reduce sales ramp time by 30-50% via sales enablement. Innovate on the Business Model.

SaaS Pricing and Packaging: What to Do When Things Go Wrong (And How to Avoid Disaster)

OpenView Labs

The situation was this: our engineering team was constantly innovating and adding new functionality. If your pace of innovation is high, you’re likely making some kind of pricing/packaging decision every six to twelve months.

50 Sales Champions: Winners of the Sales Hacker Top 50 Awards 2019!

Sales Hacker

Last year, we started a new Sales Hacker tradition: the Top 50 Awards. Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50 is different. The Sales Hacker Top 50 Award Categories for 2019 Are: Sales Development.

The Expectation of Winning

Sales Enablement, SaaS and Growth

Winning teams I’ve been part of How winning teams are constructed is timely, as in my role leading sales enablement at Automation Anywhere , shortly we’ll be growing the team, and I want to be thoughtful about the work we do, the candidates we hire and the culture we foster on what we hope and expect to be a winning team. Chill Insurance is a challenger brand that innovated, disrupted and ultimately, took market share off slower moving incumbents. Everybody likes to win.

Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

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Creating a Daily Routine for Growth

Sales Enablement, SaaS and Growth

By moving more quickly than the industry or competitors, organisations can accelerate the pace of innovation, get more work accomplished and stay relevant to clients. As an individual contributor (IC) partnering with over 100 sales professionals I need to be good at prioritising.

Sales Persuasion: Recognizing and Beating Cognitive Biases

Sales Hacker

Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. Persuasive selling depends on knowing how to recognize sales obstacles and how to overcome them. Part One: Examples of Cognitive Biases in Sales.

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50 Sales Champions: Winners of the Sales Hacker Top 50 Awards 2018!

Sales Hacker

Last year, we started a new Sales Hacker tradition: the Top 50 Awards. Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50 is different. The Sales Hacker Top 50 Award Categories for 2018 Are: Sales Development.

Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018.

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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Time for Sales Hacker’s Annual Top 10 Sales Trends and Predictions for the Future of Sales in 2019. Due to the proliferation of modern sales technology and people’s love of it, I added a new element this time. the 2018 sales tech landscape.

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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

The path to sales enlightenment requires continuous self-learning, but there’s a real problem. That’s why we’ve rounded up the complete list of best sales podcasts to turbocharge your journey to achieving sales mastery. The Sales Hacker Podcast.

Sales Stack 2019: The Tools


SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. You’ll get lots of content from us along with advice for your sales process. Which sales process works best with your customer experience journey? Same goes for Sales Professionals.

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Top Sales Conferences and Events You Can’t Miss in 2019

Sales Hacker

The best sales conferences enrich your team, build knowledge, and offer plenty of networking opportunities (and fun)! Bad sales conferences just feel like a huge waste of time away from you prospects. Unleash is the ultimate Sales Engagement conference. TOPO Sales Summit.

Don’t Hire the Wrong Outsourced Sales Professionals: 6 Handy Tips

Sales Hacker

There are many levers a sales leader or organization may pull to gain scale, accelerate revenue, drive cost savings, or augment sales team structures. A viable and proven option is handing over some or all of your sales efforts to outsourced sales professionals.

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Revenue Summit 2018 Recap: 5 Takeaways to Supercharge Your Sales

Sales Hacker

While most conferences are starting to become more about networking and stealthy product pitches by sponsors, Sales Hacker’s Revenue Summit 2018 was unforgettable. After a full day of listening to some of the world’s most innovative sales and marketing leaders at Revenue Summit, I walked away with mindblowing learnings to help up my sales game and prepare me for 2018. Top sales teams chase conversion metrics. Sales volume metrics are dying.

PODCAST 52: Building Sales Coaching and Training Framework w/ Rob Jeppsen

Sales Hacker

This week on the Sales Hacker podcast, we interview Rob Jeppsen , CEO of Xvoyant and host of the Sales Leadership Podcast. If you missed episode 51, check it out here: Approach Sales with Gap Selling w/ Keenan. How to build a sales coaching environment.

Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)


As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. So I’ll give you a flip perspective from a sales and marketing standpoint. And then that translates to better sales.

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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

This week on the Sales Hacker podcast, we speak with Alon Waks , VP of Marketing at Bizzabo. If you missed episode 55, check it out here: PODCAST 55: How to Ensure 500 Pieces of Sales Advice Get Executed by Your Sales Team w/ Travis Huff. Subscribe to the Sales Hacker Podcast.

The Sales Methodology Blueprint: How To Choose The Right One For Your Business

Sales Hacker

The sales methodology is like a set of rules for how you sell your products or services to customers. You need to define your methodology before anything else, including the sales process. Otherwise, your sales process will be applied differently by each rep on the team.

PODCAST 54: How to Pick Your Next Company to Build a Great Career w/Nick Worswick from WeWork

Sales Hacker

This week on the Sales Hacker podcast, we speak with Nick Worswick, Global Head of Growth for WeWork. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Showpad is the leading sales enablement platform for the modern seller.

PODCAST 55: How to Ensure 500 Pieces of Sales Advice Get Executed by Your Sales Team w/ Travis Huff

Sales Hacker

This week on the Sales Hacker podcast, we speak with Travis Huff, Director of B2B Sales at Wayfair. He dives into how he effectively trains sales coaches and how his sales team is able to take a piece of advice (sometimes 500 pieces of advice) and execute it.

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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action.

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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales


Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? I mean, my career started as a software engineer, and out of frustration, I went into sales.

PODCAST 06: The Secret to Incredible Sales Management and Building a Coaching Culture

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with Marc Jacobs , SVP of Sales and Customer Success at CB Insights about the secret to incredible sales management and building a sales coaching culture. Subscribe to the Sales Hacker Podcast.

The Biggest Sales Excuses You Need to Stop Making in 2018

Sales Hacker

In sales, sellers who cite convoluted reasons to explain poor performance, rather than proactively doing something about it often remain — unsurprisingly — at the bottom of the success ladder. There certainly are a lot of things in sales that make life a tad more difficult. But these hitches only balance out the selling dynamic: competent sales professionals reap eye-popping rewards, while laggard performers fall behind. Our sales process is broken.

38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. Then take a moment to celebrate all the amazing women in sales.

Sales Hacker’s Max Altschuler on selling more with less

Inside Intercom

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Max Altschuler has made a career seeking out efficiencies in sales – hacks, as he calls them – and sharing them with the wider SaaS and sales community. Then, the sales team went to work. In his opinion, the hiring process is a preview of their sales technique.

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