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Information as Surprise - Harness Claude Shannon's Key Idea

Tom Tunguz

How do you measure how much information a statement contains? If you live in Los Angeles and I told you the weather tomorrow would be sunny, you would receive no information from me. Claude Shannon invented this idea, information as surprise. The short answer is surprise. It’s sunny there every day.

Education 216
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Built for You: How customer feedback informs what we ship

Intercom, Inc.

Part of the way that we uncover our customer’s needs is through things like direct feedback that we get through our messenger and the one-to-one conversations that our sales team might have. This is important for us because it helps us make more informed technical decisions and trade-offs. We’re talking to customers.

Mobile 212
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Episode 47: Stop Informing

Sales Hacker

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? Join Kristina Finseth (Sr. We make it easy.

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Secure Payment Forms: 6 Ways to Secure Customer Information During Checkout

FastSpring

We recently spoke with several software developers and asked them what they thought about protecting customer information and preventing data breaches during checkout. The software scans through information continuously to ensure that everything matches up between a buyer and their payment. Use eCommerce Fraud Protection.

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PayFac vs. ISO: What Is the Optimal Integrated Payment Strategy in SaaS?

Our comprehensive article delves into the merits and challenges of Payment Facilitators (PayFac) versus Independent Sales Organization (ISO) registration. In a rapidly evolving digital landscape, making informed decisions is paramount. Understand the nuances of speedy onboarding with PayFacs and the enterprise value advantages of ISOs.

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BANT Sales: Is the Framework Still Relevant in the Age of Informed Buyers?

CloseSaaS

Looking to crush your sales targets in 2024? Get ahead with BANT. Discover this oldie-but-goodie framework, qualify prospects better, and close more deals.

Sales 52
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High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

SaaStr

Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territories Spend a lot of time manually building territories Gusto thinks of the rev ops capability as the brain center and engine builder.

Scale 194
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A SaaS Executive’s Guide to ISO Types and Registration

This is where registering as an Independent Sales Organization (ISO) can give your SaaS company an edge. In this article, we’ll explore what it means to be an ISO, the registration process, and the pros and cons, so you can make an informed decision and stay ahead of the curve.

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Buyer Enablement: The Key to B2B Sales Success

In today’s business landscape, buying decisions are extremely complicated, with more stakeholders and huge quantities of data and information they each bring to the table.

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Product Sales Training – Transformed for Results

Traditional product sales training doesn’t always work for dispersed sales reps who can’t attend Demo Days or Lunch ‘N Learns. Choosing the right product sales training partner will have a significant impact on sales reps’ expertise and results. Drive more sales. Differentiate competitive advantages.

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How To Improve Product Sales Training Engagement

As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Read the best practices to deliver the most engaging and impactful Product Sales Training.

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Is Your LMS Designed For Product Sales Training?

As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Read the best practices to deliver the most engaging and impactful Product Sales Training.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Transform Your Product Sales Training to Drive More Sales

Training dispersed sales reps about your products is challenging, costly and hard to measure. Maintain consistent and current information? Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success. Drive more sales. Differentiate competitive advantages?

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time? Download this eBook to find out!