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Big on impact; short on investment: Key trends from the 2022 Customer Success Leadership Study

ChurnZero

These are just some of the findings in this year’s Customer Success Leadership Study, ChurnZero’s third annual report on the top trends and opportunities in Customer Success, presented in partnership with ESG and sponsored by Higher Logic Vanilla and involve.ai. Download your full copy of the 2022 Customer Success Leadership Study here.

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Cohorts lead to Performance Benchmarks

OPEXEngine

Most SaaS executives can relate to a friendly debate they’ve had at a board or leadership team meeting about what percentage of revenue should come from “upsells” to existing customers or what is “healthy churn.” Companies with an equivalent commercial operation- sales headcount, marketing spend, and customer acquisition cost (CAC).

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Want to learn more about how conversational experiences are fuelling customer retention and business growth for major companies like yours? Download your copy of the thought leadership paper now. So how can you manage a larger volume of queries without needing to add headcount? Sound familiar?

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The Easiest Ways to Get From $1M ARR to $10M ARR

SaaStr

Your sales headcount. Hire a VP of Customer Success that is great … and upsells, retentions, and renewals will all go up. If 20% of your revenue is Smaller customers, 50% Medium, and 30% Large (a not uncommon scenario), align your energy and efforts proportionately. Align your marketing budgets. Your product / dev budgets. Like magic.

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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. This is something that I’m doing with fractional headcount allocation. The pilot programs aren’t meant to be these big bells and whistles, not even after you launch an official full-time headcount on something.

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Three lessons I’ve learned building a Customer Success team from different backgrounds

ChurnZero

When I ventured out to build my first Customer Success department at a tech software company, my leadership team thought I was nuts. Selling leadership on the concept of Customer Success. Like many early-stage Customer Success teams, I was working with limited resources and did not have any headcount to hire new talent.

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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. They promote a flat culture or a flat leadership and organizational design.

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