article thumbnail

Overcome The 5 Most Common Sales Objections in B2B Sales

Sales Hacker

Alex Birkett, growth marketer at HubSpot and co-founder of Omniscient Digital , has this to say: . “I This could include content formats such as white papers , case studies, testimonials, and more. . If this happens, try to learn more about what their colleagues might want to know and possible objections they might have.

B2B 72
article thumbnail

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

They will do outbound, they will qualify inbound, they can close small deals, they can close large deals, they can write white papers, they will do everything and they like to do that. Talk to him. It’s people who will do everything. They really liked to do that. So they’re very much entrepreneurial at heart.

Scale 134
article thumbnail

How to create a Facebook ads funnel that reduces costs & attracts more sales

The Marketing & Growth Hacking Publication

Resources could include demos, blog posts, ebooks, white papers, or webinars. If you don’t have the capabilities or privileges to send emails or newsletters to your prospects, you can use other resources to nurture your leads. When writing ad copy, keep in mind where your audience is in the funnel.

article thumbnail

Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. I’m a growth marketer who specializes in SaaS.

SaaS 111
article thumbnail

SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

This can be anything from downloading a white paper to signing up for a trial. This is your marketing team’s main toy! Select List of SaaS Marketing Automation tools. Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. Lead : Person who has expressed some interest in the service.

article thumbnail

How To Create a Twitter Landing Page (With 7 Examples)

Unbounce

Paired with the right lead magnet (whether that’s a white paper, webinar, or other high-value offer), you can use this type of Twitter landing page to build your email list and nurture leads who aren’t quite ready to buy or subscribe. — Nik Sharma (@mrsharma) October 25, 2020. “