Tom Tunguz

FEBRUARY 19, 2013

But what if instead of pointing to SaaS companies as the vanguards of this movement, I lauded The Atlantic, The New York Times and the Financial Times? In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth.

Business 100

Business SaaS Mobile Subscription 100

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105

Scale Marketing Growth Marketing Payment Features 105

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing SaaS 98

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Let’s dive in!

B2B 119

B2B Marketing SaaS Social Media 119

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? In SaaS Roundup, we comb through the noise to find you only the best SaaS-flavored reads of the week — just our top three. Intercom launched custom chat bots ! Matt Tharp, Blissfully.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. What is a conversion funnel?

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. How to develop a growth marketing strategy?

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. Zendesk management system.

Technical Review 105

Technical Review Social Media Software Review AI Search 105

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. The four major SaaS life cycle stages we’ll cover: Pre-startup. Let’s get started.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 97

B2B Sales Hiring Marketing Social Media 97

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? Userpilot customer review on G2.

Strategy 98

Strategy Marketing Scale Software Review 98

Point Nine Land

APRIL 24, 2019

That’s the mantra for most SaaS and subscription companies today. Startups buy ads, set up new technology and build out sales and marketing teams. For example, over five years time, two subscription startups with identical acquisition rates will end $42M ARR apart with just a 5% difference in net MRR churn.

Retention 76

Retention Strategy Sales Hiring Scale 76

Totango

SEPTEMBER 22, 2022

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Here we’ll guide you through the essential SaaS tools you need for business growth. What Are SaaS Tools?

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

Intercom, Inc.

OCTOBER 31, 2018

In just three weeks with Custom Bots we’ve seen a 50% growth in engagement with the Messenger and we are moving 16% more users through the journey because we are delivering the right resources to the right people at the right time,” Paulo says. Snapt qualifies leads and drives more meeting bookings using Custom Bots.

Scale 128

Scale Engagement Marketing Onboarding 128

SaaSHolic

FEBRUARY 23, 2022

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. You can find Parker on twitter.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

User Pilot

NOVEMBER 29, 2023

TL;DR CRO marketing is a systematic process of increasing the percentage of website visitors or users who take a desired action. Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. How to build a CRO marketing strategy : Define your conversion points.

Customer Lifetime Value 102

Customer Lifetime Value Marketing Benchmarks Acquisition 102

User Pilot

SEPTEMBER 2, 2020

But if you’re growth hacking, you need to be obsessed with all five of the pirate metrics, so the order we list them in isn’t really the point here. One of the defining features of SaaS is the ability to spread themselves. When your product is its own best advert, growth depends on people using it. Referral Program Tools.

Payments 78

Payments Payment Solutions Software Review SaaS Payments 78

Unbounce

MAY 7, 2020

They’re a subscription-based business that trades in information, community collaboration, and resources for avid sewers (or those who want to become one), making their popup especially clever. . They turned to growth marketing agency Webbuzz to help get them more leads for potential customers. Unbounce Customer Popup Examples.

Business 145

Business Advertising User Experience Social Media 145

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

BrightBack

JUNE 5, 2019

Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently. The lack of commitment to a churn goal is why the subscription industry has such a problem with customer retention today. 23% of respondents did.

Churn 58

Churn Scale Systems Review Leadership 58

SaaSHolic

FEBRUARY 6, 2023

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. You can find Parker on twitter.

Venture Capital 40

Venture Capital SaaS Social Media Entrepreneurship 40

SaaStr

DECEMBER 3, 2019

We are a venture fund that started focusing on SaaS 15 years ago. So we bleed SaaS and we’ve been very lucky to have backed some of the iconic companies in the space. And super proud of what he’s done to take his learnings from that experience and build this incredible community, the SaaS community globally.

Scale 157

Scale Sales Hiring Development Team Review Technical Review 157

User Pilot

JUNE 19, 2024

Chargebee : Subscription billing & revenue optimization for SaaS. GrowthHackers : Growth hacking strategies, user acquisition & experimentation. Product School : Growth product management, user acquisition channels & experimentation frameworks. Data-driven decisions are key to growth.

Management 59

Management Growth Hacking Scale Customer Lifetime Value 59

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Today’s SaaS index is giving me some life (and I hope it does the same for you). But should this always be the case?

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

User Pilot

FEBRUARY 17, 2022

In recent years many SaaS companies have started to rethink their growth tactics and think more about the product-led approach. The product-led approach is a go-to-market strategy that puts the product at the forefront of the business and relies on it as the main driver of attracting, activating, and retaining customers.

Sales Recruiting 98

Sales Recruiting Underperforming Technical Team Interviewing Machine Learning 98

User Pilot

AUGUST 30, 2021

In SaaS, in-app and mail are the two main channels for communicating with customers and potential customers. This is a common practice in SaaS as you are rolling out feature enhancements and new features continuously and you want to avoid UI cluttering. Get the State of SaaS Onboarding report here. #2 I think you get the point.

Communication 98

Communication Education Onboarding Engagement 98

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

User Pilot

JUNE 17, 2024

Consider premium webinars from Product School or Mind the Product for in-depth user acquisition and growth marketing insights. Andrew Chen, a growth marketing expert, shares valuable tactics. They also assess complex information from market numbers, market research , and behavior to help the company make better decisions.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

APRIL 3, 2024

You can then refine your strategy, avoiding common pitfalls and capitalizing on proven tactics to bolster your product’s position in the market.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

User Pilot

JUNE 28, 2024

However, even if you don’t have the requisite educational background, you can become a growth product manager by gaining appropriate work experience, starting with internships. Try finding internships in product management , growth marketing , or data analytics.

Management 52

Management Growth Hacking Technical Review Scale 52

ProfitWell

APRIL 7, 2020

Momentum—the driving force of every SaaS company’s success. Growth stems from momentum, which can be measured. And we’ve covered articles about specific momentum metrics, such as monthly recurring revenue (MRR) and annual recurring revenue (ARR), extensively. That’s where ProfitWell comes in.

Metrics 52

Metrics Trends Revenue SaaS 52

Sylvia Ng

FEBRUARY 17, 2016

Saas experience is a major plus. At least 1 year experience in growth hacking tactics. Previous experience in a Saas company or role in product (for the sideprojects we work on). Come up with and expedite growth hacks to generate inbound and outbound leads. Ability to work in a fast paced, team environment.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

JUNE 28, 2024

Growth marketing manager (6-8 years) : Use this opportunity to develop and implement comprehensive growth strategies, coordinate with cross-functional teams, and oversee multi-channel marketing efforts. Develop and manage multi-channel digital marketing strategies to acquire new users.

Acquisition 52

Acquisition Artificial Intelligence Scale Data Analysis 52

Chart Mogul

FEBRUARY 26, 2018

At ChartMogul we have a large collection of SaaS resources , which exist as downloadable PDF files, available to anyone for free. In fact, most SaaS businesses do this with their downloadable resources or “content upgrades” — whatever you want to call them. Why does gated content exist in SaaS?

Scale 45

Scale Content Marketing Social Media Subscription 45

User Pilot

JUNE 26, 2024

Try finding internships in product management , growth marketing , or data analytics. Similarly, if you have work experience in jobs that have been data-heavy and focused on driving growth within the SaaS domain, you can easily transition into the role of growth product manager.

Management 52

Management Growth Hacking Scale Customer Lifetime Value 52

User Pilot

JUNE 26, 2024

A career as a user acquisition specialist offers various opportunities for advancement in the SaaS industry. Growth marketing manager (6-8 years) : Use this opportunity to develop and implement comprehensive growth strategies, coordinate with cross-functional teams, and oversee multi-channel marketing efforts.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40