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It’s Not Sales Enablement, It’s Go-to-Market Enablement

Sales Hacker

Enablement as a function — not sales enablement, but go-to-market enablement — will continue to rise in prominence because it helps to orient the whole go-to-market team around how buyers want to buy. It drives customer experience, revenue, and forecasting. All things forecasting. powered by Sounder.

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5 Best Practices for Using Competitive Intelligence in Sales Enablement

Sales Hacker

The key to this internal success is sales enablement and quality, competitive intelligence. In this article, I’m going to show you the best practices for sales enablement and how to get the most out of your competitive intelligence so you can increase alignment and stay ahead of your competitors.

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Eyes on the future – How to predict your revenue with sales forecasting

Intercom, Inc.

We all know it’s impossible for a sales team (or anyone for that matter) to predict the future. But with rigorous sales forecasting, they can actually get pretty close. But forecasting isn’t as easy as asking your sales reps to give you a number. What is a sales forecast?

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How to Build a Successful Sales Enablement Initiative in 5 Steps

Sales Hacker

The same is true for sales enablement. In critical times, only sales enablement that’s been proven to move the needle will survive. For sales enablement, that’s challenging. A sales enablement framework that’s been proven to work. How to Approach Sales Enablement. What’s missing?

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

Base decisions on performance rather than appearance, gut instinct, or forecasts. The Data-Driven Sales Manager. The average tenure of a sales VP these days is just 19 months, according to Xactly CEO Chris Cabrera, who expects that number to drop lower as businesses become increasingly data reliant. The Data Is In.

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Sales Enablement Best Practices: 5 Dos and Don’ts for Peak Results

Sales Hacker

61% of organizations had a dedicated sales enablement person, program, or function in 2018, according to data from CSO Insights. This explosive growth comes as no surprise, as successful programs are proven to have a large, quantifiable impact on sales success, specifically: The percentage of reps achieving quota improving by 22.7%.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Whether you run a one-person sales enablement program or are part of a team, the sheer scope of the job can be overwhelming. Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement strategy.