article thumbnail

Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

If you’ve stalled, it means you’ve fallen out of product market fit. For smaller companies, go after the founders because they likely won’t have finance people yet. For Mid-Market companies, you might connect with people in finance or accounting. You can’t take a stalled sales motion and solve it with PLG.

article thumbnail

The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

SaaStr

“Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. So you need context from leadership to what you ultimately need to deliver on in your function to be successful. Marketing should be built into the business, not bolted on.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

It includes leadership development courses, and responsibilities of managing and hiring one or two reps to get experience. . Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator.

Scale 208
article thumbnail

What It Takes to Really Raise Capital in 2021 with Point Nine Capital

SaaStr

An overall pattern emerges from the data: As years go by, each financing round appears to increase notably from 2016 to 2021. The answer varies depending on the financing round. Seed: “What investors are looking for at the seed stage is some sign of product-market fit. Enter your email below for the latest SaaStr updates.

Finance 314
article thumbnail

The 20 Hottest Sessions at 2020 SaaStr Annual (So Far)

SaaStr

. — Build your SaaS on Customer Cash – a discussion on how to bootstrap, and if or when to use Revenue Financing. — 5 Customer Marketing Strategies That are Guaranteed to Grow Your Business with Sprout Social. — Deep Dive: The What, When and Why of Product Marketing with Twilio. .

Scale 200
article thumbnail

How to Build a Go-to-Market Team for Your SaaS Company

User Pilot

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

article thumbnail

The SaaS Org Chart Live with David Sacks (Podcast #491 and Video)

SaaStr

Head of Marketing. Positions Needed: Demand Gen, Product Marketing, Sales Enablement, Events/Community. Positions Needed: Enterprise CSM, Mid-Market & SMB CSM, Customer Support Reps, Implementation/Solutions Engineer. Director of Finance. VP Product (11 Employees). VP Marketing (15 Employees).

CTO Hire 265