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How to Leverage Webinars to Drive Engagement in SaaS

User Pilot

A primary goal of customer success teams at SaaS companies is to drive user engagement. Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product.

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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

How do you conduct user engagement analysis? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

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Digital customer engagement: how to balance one-to-one and digital interaction

ChurnZero

Make sure you’re still delivering high-touch, one-to-one engagement. Analog + digital customer engagement: how to find your balance The analog versus digital metaphor may be from the engineering world, but it’s a great lesson in how tools can co-exist rather than conquer. Wait, say that again? Balance is key.

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Customer Engagement Marketing for SaaS: Definition, Strategies, and Examples

User Pilot

That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.

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Building User-Centric and Responsible Generative AI Products

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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Webinar Replay: What’s New to Nimble: Unwrapping Our Latest Features

Nimble - Sales

If you couldn’t join our recent webinar, no worries! We’ve got you covered with an on-demand Webinar Replay, tailored just for you. In this engaging session, Nimble’s marketing experts, Jenna Dreikorn and Gabi Lohr, delve into the latest enhancements to Nimble’s Web Forms.

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Webinar Replay: Elevate Your Team’s Efficiency with Nimble’s Latest Features

Nimble - Sales

Couldn’t make it to our recent webinar? We’ve got you covered with a Webinar Replay. In this engaging session, Nimble’s marketing experts, Jenna Dreikorn and Gabi Lohr, delve into the latest enhancements to Nimble’s Web Forms and how this innovative feature can streamline your team’s data collection processes.

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Personalize Your User Experience Using Behavior Change Science

Speaker: Amy Bucher, Ph.D., Vice President of Behavior Change Design, Mad*Pow

In this webinar, you will learn: The basics of motivation and the types of motivation that last. Amy's book "Engaged: Designing for Behavior Change" is out and ready to change your perception of what a product should be. **The Spoiler alert: A colorful interface isn't going it cut it. Why motivation is the key to user empowerment.

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How a Strong Customer Engagement Strategy Can Improve the Usability of Your Product

Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo

Mobile apps are a key component to having a strong customer engagement strategy. While having strong customer engagement is important, it is equally important that mobile apps simplify the user experience while simultaneously improving the usability of a product.

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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth. Participants in this webinar will learn: A framing model of the key decisions that give a product a chance to succeed and fuel the engine of growth.

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Improve Onboarding with User-Centered Design

Speaker: Dr. Kate Wolin, Founder, Circea

Kate Wolin, founder of Circea, for an overview of behavioral science and the evidence-based strategies that can be used to support patient engagement. In this webinar, you will learn: A model of health behavior change that can be applied to solution development. The difference between engagement and a process and outcome.

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Based on his 20-years with Walt Disney World along with many years of consulting with organizations around the world, Dennis Snow will provide a “how-to” program for engaging employees in delivering outstanding customer service. In this webinar, you will learn to: Build a customer-centric culture.

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Upgrading Data Security in a Crisis

Speaker: M.K. Palmore, VP Field CSO (Americas), Palo Alto Networks

In most cases, the COVID-19 crisis has sped up the desire to engage in digital transformation for medium-to-large scale enterprises. In this webinar, you will learn: The future of data security. Roadmaps are rarely implemented without challenges. Preparing for crises that lead to security threats. And much more!

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.