Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 107

Social Media Sales Hiring Branding Technical Review 107

Neil Patel

AUGUST 12, 2021

If you own a restaurant and aren’t leveraging social media, you are missing out. Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. First, let’s talk about why social media is a crucial tool for restaurant marketing.

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

Buffer Resources

OCTOBER 17, 2023

Since then, we’ve seen AI used for all sorts of social media tasks. The problem is most AI tools aren’t built for social media. Which means these tools don’t understand the nuances of social. It’s social media smart. Buffer’s AI Assistant is not just smart.

Social Media 100

Social Media AI ChatGPT Growth Hacking 100

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Trint

FEBRUARY 16, 2021

It’s not just social media stars and influencers that have tapped into the popular content form; it’s also become a powerful B2B marketing tool. Consumers have led the way in driving the emerging trend towards the spoken word: online video and podcasts are more popular than ever and continue to rise.

Social Media 130

Social Media Software Review Branding Mobile 130

Buffer Resources

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media 86

Social Media Management Business Entertainment 86

User Pilot

MARCH 6, 2024

What conversion rate optimization trends are worth adopting? CRO is a practice with a lot of room to explore, hence, there are many tactics you can experiment with to optimize sales and product engagement. This can include real customer experiences, testimonials, online reviews, success stories, social media comments, and more.

Trends 105

Trends AI Search Social Media SaaS 105

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media 143

Social Media Marketing B2C B2B 143

Buffer Resources

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 102

Social Media Trends Branding Technology 102

User Pilot

MAY 16, 2023

Looking to implement the top customer engagement trends in 2023 for your SaaS business? Staying on top of the engagement trends is a must for product growth and staying ahead of your competition. TL; DR Customer engagement refers to the active interaction between customers and products. Let’s start!

Trends 98

Trends Engagement Artificial Intelligence Machine Learning 98

Buffer Resources

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing.

Social Media 95

Social Media AI Search AI ChatGPT 95

Neil Patel

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Social Media 145

Social Media Payment Methods Payments Payment Services 145

Neil Patel

NOVEMBER 23, 2020

Suddenly you notice that none of your social media activity seems to be showing up at all. That way, other social media users don’t suffer from spam because they can’t see it. And since the algorithms are the property of social media companies, it’s not in their best interest to reveal everything about them publicly.

Social Media 145

Social Media Systems Review Construction Engagement 145

Buffer Resources

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 52

Social Media Branding Engagement Benchmarks 52

Neil Patel

DECEMBER 1, 2020

When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns.

Social Media 145

Social Media Trends Mobile Data 145

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 52

Social Media Sales Hiring Branding Technical Review 52

Buffer Resources

JUNE 22, 2023

This statement is a common refrain across Jahleane’s social media. However, as Jahleane shared, “Most event organizers appreciate the content I share on my social media.” In this article, learn from Jahleane’s experiences and her advice for creators.

Social Media 93

Social Media Payments Payment Methods Technical Review 93

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? Posts to write.

Social Media 52

Social Media AI Artificial Intelligence Headcount 52

User Pilot

FEBRUARY 25, 2024

Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. TL;DR User behavior trends are not the same as consumer behavior trends. Here are the top trends to watch out for. They analyze the behavioral changes and evolving trends in the preferences of online shoppers.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

MARCH 7, 2024

How do you conduct user engagement analysis? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

Engagement 105

Engagement Metrics Underperforming Technical Team Scale 105

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. In this social media age, creating shareable content is essential. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. What are the similarities? Why Use Boomerang? Shareability.

Social Media 117

Social Media Marketing Branding Engagement 117

Neil Patel

JULY 9, 2019

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. And for the purpose of this blog post, we will focus only on organic social media traffic.

Social Media 111

Social Media Scale B2C Engagement 111

Neil Patel

APRIL 2, 2019

billion to show you where social media is headed and what you should do to succeed in the landscape. Expect less traffic from the social web, even if you pay for it. Now let’s look at the percentage of digital ad spend going towards social media sites. But they don’t produce the best engagement.

Social Media 112

Social Media Advertising Trends Content Marketing 112

Neil Patel

AUGUST 31, 2021

Trends come and go. Trends don’t stick around for a decade or a year. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. What Are Twitter Trending Topics and How Do They Work?

Trends 137

Trends Social Media Marketing Branding 137

Neil Patel

FEBRUARY 3, 2023

So, to understand future search trends, we must look at what’s shifted. Additionally, the rise of visual search and social media as a search engine has impacted the search landscape. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023.

AI Search 144

AI Search Trends Artificial Intelligence AI 144

User Pilot

APRIL 17, 2024

Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. How do you gather customer insights?

AI Search 103

AI Search Social Media Cross-platform App Design (Application) Systems Review 103

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It needs to display changes and trends in data over time. Social media analytics dashboard 5.

Social Media 98

Social Media Data SaaS Scale 98

Buffer Resources

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Follow these steps to identify your content pillars , which can be a helpful starting point for your Threads social media strategy.      3.

Social Media 122

Social Media Trends Engagement Consulting 122

Buffer Resources

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Follow these steps to identify your content pillars , which can be a helpful starting point for your Threads social media strategy.      3.

Social Media 117

Social Media Trends Engagement Consulting 117

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. Sounds great, right?

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Buffer Resources

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. Drive engagement and (potentially) conversions TikTok's algorithm is designed to surface content users are most likely to engage with, regardless of the account's follower count. 

B2B 88

B2B Social Media Entertainment Company Culture 88

Buffer Resources

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. We could have come up with clever social media videos of our own to try and capture even some of the 1.7

Trends 82

Trends Social Media Business Branding 82

User Pilot

MARCH 25, 2024

Hootsuite Insights – best social media sentiment analysis tool. To analyze customer sentiment accurately, these tools dig into a text (social media posts, user reviews , messages, etc.) Improve customer experience : Automatically analyzing customer feedback (via social media posts, your website, etc.)

Social Media 105

Social Media Software Review Technical Review Machine Learning 105

Buffer Resources

FEBRUARY 14, 2024

  Each Tuesday, listeners can expect a mix of the latest social media news and engaging discussions with industry leaders to provide inspiration and practical advice. This podcast features conversations with thinkers and innovators shaping the social media landscape.

Social Media 96

Social Media Entertainment Entrepreneurship Interviewing 96

User Pilot

APRIL 4, 2024

Whether you want to boost user activation or improve product adoption, maximizing product engagement is crucial. But here’s the thing—product engagement can mean different things for various products. That makes it key to understand what product engagement means for your specific offering to track and optimize the right metrics.

Engagement 52

Engagement SaaS Retention User Experience 52

Blulogix

FEBRUARY 19, 2024

Creating a Monetization Framework For Your Business View the Whitepaper Understanding the Core of Customer Engagement and Retention At its heart, customer engagement is about creating meaningful interactions with your subscribers, ensuring they find continuous value in your service.

Retention 52

Retention Engagement Strategy AI Search 52

Buffer Resources

DECEMBER 12, 2023

For the most successful creators, longevity hinges on more than just creativity and engagement. For instance, a creator might use a content calendar to plan their posts, a writing tool like ChatGPT to draft their content, and a social media scheduling tool like Buffer to automate their distribution.

Systems Review 107

Systems Review Social Media Technical Review Scale 107