SaaS Secret Sauce: How the CEO —> CRO Dynamic Drives Growth with Marketo’s Former EVP Sales, Bill Binch (Pod 582 + Video)
SaaStr
AUGUST 17, 2022
Allowing your user to schedule their demo lets them engage with the rep immediately and directly. Product tours can tell the story of your product through the product itself, like a choose-your-own-adventure for the user. Calendars instead of forms. Who wants to fill out more forms? Your reps will thank you for saving their time and energy.
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