Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

If you could spend a day with sales teams from some of the most successful companies in the world, what would you see? They’re all on board – marketing, sales, product, customer success, and executive leaders. What is sales enablement? Sales enablement has evolved quickly.

5 Best Practices for Using Competitive Intelligence in Sales Enablement

Sales Hacker

As such, much of sales and marketing’s focus is external to attract customers, and rightly so. The key to this internal success is sales enablement and quality, competitive intelligence. Improved communication between sales, marketing, and product.

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Let’s Talk Talk Tracks: 15 Sales Enablement Leaders Share What Works (and What Doesn’t)

Sales Hacker

Are talk tracks just a fancy new tech take on sales scripts? Not according to these sales and sales enablement experts. A sales talk track is an outline for sales reps to follow during meetings with prospective customers. Sales Enablement Articles

How to Build a Successful Sales Enablement Initiative in 5 Steps

Sales Hacker

Looking at the sales space, we are facing a few very specific challenges. Only sales approaches that clearly connect your solution to the buyers’ specific business challenges — challenges that have been properly diagnosed beforehand — have a chance to succeed. Sales Enablement Article

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Creating a Sales Enablement Strategy

Sales Enablement, SaaS and Growth

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that there are some fundamentals that should form the blueprint of any sales enablement strategy. As there’s such a dearth of sales enablement materials we shouldn’t be afraid to borrow, adapt and reuse successful tools from other fields. Sales

Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Whether you run a one-person sales enablement program or are part of a team, the sheer scope of the job can be overwhelming. Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance.

A Sales Enablement Framework for Real Growth (Even in Times of Crisis)

Sales Hacker

Looking at the sales space, we are facing a few very specific challenges. Only sales approaches that clearly connect your solution to the buyers’ specific business challenges — challenges that have been properly diagnosed beforehand — have a chance to succeed. Sales Enablement Article

Building Your Sales Enablement Technology Stack

Sales Enablement, SaaS and Growth

The chart below shows the sales technology landscape - there are over 800 vendors listed and 38 different categories. Source: Sales Hacker It’s fair to say that the sales enablement category has mirrored the impressive growth of the sales technology landscape as a whole (up and to the right). This front row seat gives me the opportunity to research, demo, trial, evaluate, purchase and ultimately, rollout sales enablement tools. Sales

Sales Readiness vs. Sales Enablement: The Case for Separation of Church and State

Sales Hacker

When I attended and spoke at the inaugural Product Marketing / Sales Enablement Summit, multiple speakers reported that it’s a regular part of their charter to also include Sales Readiness. Product Marketing is different from Sales Enablement is different from Sales Readiness.

Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Sales Hacker

If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. There’s no doubt that sales training is key for reps’ foundational knowledge of their company and the product it equips them with the basics they need to do their jobs. What sales enablement isn’t. What sales enablement is.

3 Unmatched Sales Enablement Strategies to Try in 2018

Sales Hacker

It’s a question that’s plagued business leaders for decades, a question sales enablement is one step closer to answering. In short, sales enablement ensures your sales team has access to the information, content, and tools they need to sell more effectively. In the spirit of sharing knowledge, I’m going to show you three sales enablement strategies that can help your sales team reach their goals in 2018: Provide on-demand consultation for sales reps.

Weak-Link or Strong-Link Sales Enablement?

Sales Enablement, SaaS and Growth

The sales enablement industry has taken tremendous strides in recent years, but by most measures, it's still a relatively immature function. While there’s a talented and growing body of practitioners that are doing sterling work to advance the industry and sales performance, for the most part, there’s a distinct lack of standardised sales enablement best practices, planning models and frameworks. Does the sales rep (or reps) have it within them to get better?

Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

What’s the difference between sales enablement and Sales Engagement? As sales leaders figure out how to do more with less, 9 out of 10 sales orgs consider a Sales Engagement Platform (SEP) critical to their team’s success.

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. Decide on your sales enablement activities.

Sales Enablement Is Here to Stay: Here Are 3 Irrefutable Reasons Why

Sales Hacker

Here are three of the top sales enablement benefits that increase revenue and drive sustainable growth. Sales leaders, welcome to the new paradigm. If your sales team doesn’t have the right resources and training, you will lose sales. Maintaining a high-performing sales force requires a series of focused actions, executed at the right time and in the right order. What happens if you don’t have a sales enablement program?

The Sales Enablement Bot I Built at HubSpot

Sales Enablement, SaaS and Growth

Today, everyone working in and around sales and marketing knows that bots are hot, in vogue and quite simply, of the moment. While innovators and early adopters are embracing the opportunities afforded by bots, the fact remains that too much work within sales and marketing is still manual - too few teams are thinking of ways to automate, eliminate or optimise. With this in mind I built and launched a sales enablement bot for HubSpot sales reps. Sales

11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

The Data-Driven Sales Manager. The average tenure of a sales VP these days is just 19 months, according to Xactly CEO Chris Cabrera, who expects that number to drop lower as businesses become increasingly data reliant. Here’s how he sees data changing sales management.

Launch to sell – leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. Decide on your sales enablement activities.

Power-Up Your B2B Sales Enablement Strategy With These Essential Tips

Sales Hacker

If you’re approaching sales enablement passively (or ignoring it completely), you’re leaving revenue on the table. Worse, your competition — who probably has a strong sales enablement strategy — will easily outpace you and drown out any of your basic prospecting efforts. Even if you have a solid sales enablement strategy in place, most likely you can use some extra sales juice to boost engagement and visibility, or to accelerate deals and win rates.

Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right

Sales Hacker

To see what selling on steroids looks like, check out companies with the best sales enablement strategies. You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down. It’s an up-and-down ride that moves the needle where it matters, driving sales teams to peak performance and customers to brand loyalty. .

How One Sales Enablement Programme Increased Sales Rep Attainment at HubSpot by 31%

Sales Enablement, SaaS and Growth

Leading sales enablement programmes for over 100 sales professionals is challenging, rewarding and lots of fun. The way I see it, my role primarily is to partner with the sales organisation, so sales reps are successful, which enables sales reps and by extension, HubSpot to grow. The goal I’m measured by and keep the closest eye on is whether our sales organisation hits quota each month. Sales

Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? A buyer persona is one of the best tools your sales reps can use to close a deal. But how does knowing someone’s age, income, or ethnicity help you make a sale? “It’s

Sales Enablement Content: How to Give Reps What They Truly Need [Infographic]

Sales Hacker

As a Sales Operations Manager in the digital document space, I’ve seen thousands of proposals, contracts, and pieces of sales collateral from hundreds of companies come across my desk — and the one thing I know for sure is that not all sales engagement content is created equal. The challenge, of course, is making sure your sales reps have loads of content that helps them persuade and overcome objections. 4 tips to optimize your sales engagement content.

Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. Sales Enablement Articles

How to Support Your Outbound Motion With a Sales Content Supply Chain

Sales Hacker

Your sales org is fundamentally different today than it was a year or two ago. The bottom line is that every sales shop wishing to compete in this new sales ecosystem will have to start playing by a new set of rules. What is the sales content supply chain?

How to Forge a Stronger Relationship Between Sales and Content Marketing

Sales Hacker

In an ideal world, your company has a truly close alignment between sales and marketing, and communication flows like a river between these teams. Despite those potential gaps in alignment, content marketing can help boost sales when deployed appropriately. Sales Enablement Articles

How to Write Sales Playbooks Your Reps Actually Want to Use

Sales Hacker

Playbooks provide the ultimate reference for consistent execution across your sales org and are critical to scaling sales enablement. What is a Sales Playbook? To be effective and keep readers engaged, playbooks need to be clean, concise, and tightly organized.

Tech Trends to Take Your Sales Tech Stack to the Next Level: The Startup Sales Stack Report 2020

Sales Hacker

But with the rapid advancement of tech and so many options on the market, choosing the right technology for your sales team can seem like a tall mountain to climb. This isn’t the only effect WFH has had on the sales tech market, though. Sales Enablement Articles

25 Sales Resources That’ll Make Your Job (And Life) Easier

Sales Hacker

Let’s address the elephant in the room – there are just too many sales resources available to know what’s good and what isn’t. We decided to tackle the heavy lifting to create this round-up of our favorite sales resources, tools, and guides. Sales Outreach: Tools & Templates.

10 Sales Email Templates to Escape the Spam Folder

Sales Hacker

10 Sales Email Templates. The 3 Most Important Sales Email Best Practices. Sales emails that land in spam folders have a zero percent conversion rate. That means your sales outreach email is likely sitting in a prospect’s inbox alongside dozens of other promotional emails.

PODCAST 153: Learning is the Best Way to Drive Sales Effectiveness with Paul Fifield

Sales Hacker

If you missed episode 152 check it out here: A Framework for Bringing Ethics into Sales with Paul Fifield. Subscribe to the Sales Hacker Podcast. Sam Jacobs: This week on the show, we welcomed Paul Fifield , the founder and CEO of Sales Impact Academy. Sales Enablement Podcast

The quick guide to creating competitive sales battle cards

Close.io

The battle of sales isn’t won with weapons: it’s won with persuasion. Are you and your sales team fully prepared to answer these questions? They will be if they have sales battle cards. So, what are sales battle cards? What are sales battle cards? sales enablement

How We Turned Failures into Big Wins by Creating a Culture of Transparency

Sales Hacker

Failure in sales is real. I’m going to show you how creating a culture of transparency and celebrating our failures transformed our sales team and brought huge success to our entire org. We want to be a world-class sales team, and we have ever-increasing revenue goals.

Sales and Marketing Strategy for Today: How to Enable Smart ABM in Turbulent Times

Sales Hacker

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. With COVID-19, outside sales teams have switched to inside.

Create a High-Performance Sales Culture Starting Today (with 7 Must-Have Habits)

Sales Hacker

In sales, culture is everything—and right now, it’s every where too. Sales culture has become one of the buzziest buzzwords out there, with think pieces popping up left and right about why culture matters. There’s no unattainable “it” factor that some sales orgs have and others don’t. Everybody’s got culture, and every sales leader has the power to turn theirs into a high-performing one, starting right now. 7 Must-Have Habits for a Winning Sales Culture.

Lead Generation Landing Page: 10 Steps to a High-Conversion Page

Sales Hacker

A lead generation landing page is a web page designed specifically to attract people who are in the market for your product or service and gather their contact information to fill your sales pipeline. The easiest way to keep the pipeline full is to automate lead generation, so sales reps can focus on qualifying leads and selling. An effective landing page is a powerful tool for generating qualified leads for your sales pipeline. Lead Generation Sales Enablement Articles

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. We’d also recommend this guide for any sales managers or business development leaders who are on-boarding new reps. Average Sale/Selling Price.

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PODCAST 18: How the Right Onboarding Plan Can Turbocharge Revenue Growth

Sales Hacker

This week on the Sales Hacker podcast, we feature Roderick Jefferson, a leader in the sales enablement space to talk about sales enablement and onboarding new sales reps. If you missed episode 17, give it a listen here: PODCAST 17: The True Secrets to Successful Enterprise Sales. The definition of sales enablement and the key elements. Developing the right onboarding process to shorten sales cycles and rep productivity.

Functions You Need In Your Sales Content Supply Chain (From Leaders at SAP & Workday)

Sales Hacker

In this exclusive community event, you’ll get the answers from leaders at SAP and Workday , as well as the experts in sales enablement from Greaser Consulting on how to build a new Sales Engagement operation. The post Functions You Need In Your Sales Content Supply Chain (From Leaders at SAP & Workday) appeared first on Sales Hacker. Sales Engagement Training & Events