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Top 10 Interesting Learnings From Figma’s IPO Docs … That You May Have Missed

SaaStr

Customer Cohort Durability: 96% Gross Retention While everyone focuses on the 132% Net Dollar Retention, the 96% Gross Retention Rate for customers above $10K ARR is remarkable. In an era of software consolidation and budget scrutiny, Figma has achieved near-permanent customer status—once teams adopt it, they don’t leave.

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11 Onboarding Gamification Examples to Engage & Retain Users

User Pilot

Onboarding gamification is the key to transforming a dull process into an engaging one. Where there are no actual rewards, it keeps the user engaged long enough to complete a task. The user engagement rate is low. These gamification features are also used to enhance overall employee engagement. Launching a new product.

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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Driving revenue through acquisition, expansion, and retention. “Having highly tenured reps tends to drive the highest performance, and good managers are key to retention.” “Having highly tenured reps tends to drive the highest performance, and good managers are key to retention.”

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Dear SaaStr: At $20,000 ACV, How Many Customers Should Each Customer Success Manager Have?

SaaStr

Early on, if you can, lean toward the $1M per CSM model to ensure high-touch engagement and strong retention. If you’re in SMB or mid-market, keep in mind that CSMs can handle more accounts because the engagement tends to be lighter.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. This begs the question: what’s the best way to increase customer retention? How to build effective Self-Service mechanisms.

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AI Apps The SaaStr Team Loves — and Uses Every Day

SaaStr

We use it to create those eye-catching short videos that actually get engagement. Our social engagement has gone through the roof since we started using it. When someone asks our AI about ARR optimization or retention strategies, they’re getting answers grounded in real SaaStr expertise. That’s the challenge.

AI 250
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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market. But the rewards – higher retention, bigger deals, and ultimately a much larger TAM – make it worth the investment. That compounds dramatically over time.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Combat the Great Resignation - How to Retain Your Team

Steps you can take to immediately improve employee retention. Readers can also reserve free access to the Engagement Multiplier platform and expert help for 30 days, with no commitment, and no credit card required. How you can identify at-risk teams and people in your organization.

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Stop Investing in Forgettable Learning Events

To effectively train all your sales reps on your products, how do you: Compete for the engagement of busy sales reps? Engage reps who may not pay attention, leave sessions early or simply skip classes if they perceive it to be boring or low value? Provide customized training for each of your sales channels?