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CRO Confidential: Why Your Startup Needs A Rev Ops Leader With Cherishma Shah, Senior VP Of GTM Strategy, Operations, and Enablement at Guild Education (Pod 648 + Video)

SaaStr

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Considering aspects of sales and GTM strategies. Determine early markers on GTM strategy. Enablement. Take your time here.

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Why Customer Success and customer education are your BFFs in uncertain times

ChurnZero

You can do that with an investment in Customer Success and customer education. . Companies are seeing the writing on the wall and investing in strategies to drive those necessary efficiencies—one of those ways is by investing in Customer Success and other strategies that improve CX. . Customer education aids in this twofold.

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Customer Education Examples to Ensure User Growth in SaaS

User Pilot

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?

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5 Customer Marketing Strategies Guaranteed To Grow Your Business with Tara Robertson, CMO at Bitly (Pod 654 + Video)

SaaStr

Keep reading to learn Robertson’s five customer marketing strategies guaranteed to grow your business. The three most important areas of focus almost always include: Great onboarding Content to educate customers Campaigns as a foundation The Takeaway — Invest in your team and prioritize ruthlessly.

Scale 236
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. Database benchmarks for education and resource prioritization.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

User Pilot

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105
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Customer Onboarding Lifecycle: How to Continuously Educate and Unlock Value For Your Users

User Pilot

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In this article, we explore how to continuously educate and unlock value for your users throughout the customer lifecycle. Effective strategies for primary onboarding: Greet users with welcome messages.