Tom Tunguz

DECEMBER 31, 0001

All the while, this brand building effort is a substantial investment in reducing cost-of-customer-acquisition. Dale Carnegie’s seminal book How to Make Friends and Influence People introduced the powerful notion of social proof to millions. Social proof is the psychological phenomenon behind the power of word-of-mouth marketing. The old trope “No one gets fired for buying IBM” is a manifestation of social proof in an enterprise sales process.

Startup 100

Startup SaaS Acquisition Branding 100

Rakam

DECEMBER 31, 0001

TL;DR: Retention cohorts are expensive to generate, especially if you’re working on a database lacking analytic functions. A deterministic approach is; joining ‘first action’ to ‘returning action’ steps and counting the distinct connectors (user or device identifiers). Joining huge amounts of data should be avoided when working on big data. A better solution is to estimate the intersection of steps using the HyperLogLog algorithm, lets practice this on Snowflake’s HLL functions.

Retention 45

Retention Data 45

Tom Tunguz

DECEMBER 31, 0001

consumer internet shift from intent to attentino consumerization of it means the biggest platform companies will also have a shift to attention.

100

100