Sat.May 23, 2020 - Fri.May 29, 2020

SaaS Operating Leverage

The SaaS CFO

As your SaaS business moves into growth and scale mode, you will be very focused on SaaS gross margins, EBITDA, and EBITDA margins. With this financial focus, there are two ways that I think about profitability and margins. I manage my P&L by splitting it into two distinct sections.

Staying the Course through Uncertainties: SaaS Metrics and KPIs for the Pandemic Era


In these turbulent times, here’s a quick guide about what SaaS metrics and KPIs to track to stay ahead

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How to Do Usability Testing Right

The Daily Egg

User experience is one of the most important aspects of having a successful website, app, piece of software, or any other product that you’ve built. You can’t make assumptions about the choices that your designers and developers have made during the building process.

The Secret to Success in Product Led Growth—According to HubSpot’s Kieran Flanagan

OpenView Labs

In 2006, Brian Halligan and Dharmesh Shah founded HubSpot to help businesses “market to humans.” Traditional marketing was broken, they believed, so they set out to fix it. Within eight years, HubSpot grew from zero to $100+ million revenue with an IPO in 2014.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Where are Most Unicorns Headquartered?

Tom Tunguz

Earlier this week, I wrote Californian Dreaming - Is Silicon Valley Still the Best Place to Start a Company , where I analyzed the IPO and M&A trends of venture-backed companies by state. Those metrics are lagging indicators of startup distribution. How will the distribution change with time?

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8 Tips to Write Engaging Onboarding Welcome Emails (+ Examples)


It’s easy to overlook the importance of a strong welcome email. After all, you’ve already gotten the customer to sign up, so they can just jump in and start using your product right? Not necessarily. Your welcome email is your chance to steer your new user in the right direction.

Selling Through Crisis: 4 Ways Your Cancelled Events Can Still Generate You B2B Leads and Sales

Predictable Revenue

With the arrival of the COVID-19 crisis and trade shows and conferences being cancelled left and right, many B2B businesses are now left scrambling to figure out how to survive without their best weapon.

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Do You Really Need Venture Capital To Build A Top SaaS Company?


Q: How many companies in the Fortune 500 raised venture capital? Why are so many people obsessed with venture capital when many successful businesses didn’t raise it? There are many successful companies that did not raise venture capital, and VC does seem to get a bit too much media attention.

50 Top Tips To Take Friction Out of Your Sales Processes. And Close More, Faster.


I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. I put together an excerpt video here of a few of my thoughts … but even better, we got great #1 top ideas from everyone from the GM of Shopify Plus to the CRO at Brex.

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The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

User Experience Tips to Improve the Payment Process for Your Clients

Agile Payments

Agile Payments

What is Conversion Rate Optimization (CRO)?

The Daily Egg

Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers.

California Dreaming - Is Silicon Valley Still the Best Place to Start a Company?

Tom Tunguz

So much has happened in the last decade. We’ve seen the rise of massive startups in Europe, South America, China, Israel. Technology entrepreneurship is a global phenomenon.

Salesforce and Workday: ?Yes, Covid-19 is Slowing Us Down. But We Are Still Growing?


It can be hard to know what to make of the world today. On the one hand, unemployment is at close at an all-time high, and many businesses are either shut down or crippled.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

How Dooly executes a product-led sales framework with CEO Kris Hartvigsen

Predictable Revenue

The importance of evolution in sales – How to execute a product-led sales framework, and how Dooly became a product-led organization. The post How Dooly executes a product-led sales framework with CEO Kris Hartvigsen appeared first on Predictable Revenue.

Best Web Design Services (It’ll Surprise You)

The Daily Egg

When we need a new website design, where do we go? An agency right? And if we’re going to use an agency, we should probably get one of the best agencies, right? Turns out, web design agencies are usually a waste of money. There’s one situation where they’re worth it.


Moats Before (Gross) Margins

Andreessen Horowitz

In 2019, long before the outbreak of COVID-19, many lower gross margin tech companies were not being well-received by the public markets, and an excessive spotlight was cast by many on company gross margins.

SaaStr Podcasts for the Week with Facebook Workplace and Slack ? May 29, 2020


337: Christine Trodella is Head of Americas for Facebook’s Workplace product, the communication tool that connects everyone in your company, through Groups, Chat, Rooms and Live video broadcasting.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The 6-Step Cold Calling Framework (How to Cold Call, with Examples)

Sales Hacker

Cold calling is (and will always be) a foundational skill in sales. But it can be daunting if you’re new to it.

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Micro Conversions: How to Unlock Hidden Conversions

The Daily Egg

Most people associate conversions with the moment a website visitor becomes a paying customer. While a transaction is the ultimate conversion, it’s not the only measure of success. There are other smaller actions that website visitors can take towards your main conversion goals.


a16z Podcast: SaaS Go-to-Upmarket

Andreessen Horowitz

Many SaaS startups often find their initial product market fit with small and medium businesses (SMBs) and then move up market.

Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)


It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Virtual Selling Is Here To Stay: 3 Benefits of Remote Sales

Sales Hacker

Virtual selling is more than just a workaround for social distancing. It’s become clear that virtual selling offers long-term benefits in a post-pandemic world. Many sales leaders are already preparing for a future where effective virtual selling is a normal, ongoing business practice.

Website Design – Beginner’s Guide

The Daily Egg

Creating a website is simple; anyone can do it. There are so many website builders and other tools out there that make it easy to create a new site from scratch, regardless of your technical skill level. But most websites haven’t been optimized from a design perspective. Why is design so important?


Microsoft: Power Platform is for real developers, too

IT World

The Microsoft Power Platform might be best known as a set of cloud services for business analysts and so-called “citizen developers,” but Microsoft believes that professional developers can take advantage of it, too.

How Much Equity Should a CEO Have? Answer: 6%-15% On Average At IPO


Q: How much equity should a CEO get in a startup? There’s no magical answer, but for venture-backed start-ups, for years VCs have aligned on around 6%-8% equity for a non-founder / outside CEO. As you approach IPO and very late stage, that often goes down. A few examples.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

The Rise of Design; The ETL?ELT Shift; IT Buyers and COVID-19; and more

Andreessen Horowitz

This first appeared in the a16z enterprise newsletter. Not yet a subscriber? . In this edition. The rise of design. A shift in how we handle data: ETL ? IT buyers in the age of COVID-19. Security trends: Contact tracing; … The post The Rise of Design; The ETL?ELT

How to Buy a Domain Name for Free

The Daily Egg

If you want to start a blog, website, or E-commerce store, you’ve probably heard that you need a domain name, along with other things like web hosting. You can think of a domain name like the address of your house or apartment.


The Most Effective CRM Tricks Every Entrepreneur Should Use

Nimble - Sales

One of the most important tools in the toolbox of every business out there is its CRM software. But, most companies still aren’t getting the most out of their CRM apps.