The Angel VC

JULY 17, 2015

When you look at the landing pages (or homepages or marketing sites, however you want to call them) of today's SaaS companies, they usually look quite beautiful. They typically have a clean, simple and friendly look, with very little text and a lot of images or videos. In many cases, these websites could just as well advertise a consumer product. This doesn't come as a surprise, since the consumerizaton of enterprise software has been one of the most important driving forces in the software worl

SaaS 188

SaaS Software Review B2B Trends 188

Tom Tunguz

JULY 11, 2015

“People don’t buy what you do, they buy why you do it.” This line from Simon Sinek’s TED talk captures the power of a values based marketing campaign. Simon contrasts feature-based marketing - start with what the company is selling continue to how they do it and finishes with why - to value based campaigns which reverse the story-telling order.

Startup 117

Startup Sales Hiring Marketplace as a Service Branding 117

CloseSaaS

JULY 15, 2015

I admit it - sales and mindfulness don’t usually go together. But I believe they should. Practicing presence, meditating and being mindful is one of the secrets of my success. Don’t worry - I won’t go off on a philosophical tangent here.

Sales 52

Sales 52

ReSci

JULY 16, 2015

While it may seem like a subscription eCommerce company would not need to worry about customer churn, the truth is 72% of subscription eCommerce customers fail to make a second purchase within 6 months of their initial transaction. This goes to show that even subscription…. The post Subscription eCommerce Marketing: Preventing Customer Churn appeared first on ReSci.

Churn 40

Churn Subscription Payment Features Marketing 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

JULY 14, 2015

When asked why he took Zendesk public this week, CEO Mikkel Svane replied , “At some point you have to move out of your parent’s basement.” It’s a witty quip with some truth to it. Evolving into a public company is a step for about 25-30 venture backed IT companies per year, and it can be a worthwhile, if strenuous, journey. Zendesk went public in the midst of a 30% reduction in SaaS multiples in the public markets , and the company has continued to perform well.

Compensation 108

Compensation Finance Forecasting Communication 108

Tom Tunguz

JULY 13, 2015

Earlier this week, we examined the trends in the major categories of startup investment including eCommerce, Software, Social Networking and Education. But which lesser known startup sectors are starting to raise venture dollars? Where are founders finding unique opportunities to innovate? Bitcoin is the fastest growing sector followed by photo sharing and physical storage (which includes moving and self storage companies).

Investment 100

Investment Startup Transportation Venture Capital 100

CloseSaaS

JULY 13, 2015

Whether you are a CEO, an intern, or a solo-founder, you have to rely on others to do their part so you can do your job. Your success depends on how well others cooperate with you. If you manage those relationships well, you'll be able to get a great deal done and make a lot happen.

Management 52

Management Sales 52

ReSci

JULY 14, 2015

More and more marketers are seeing the benefits of shifting their marketing efforts from acquisition to retention. In fact, according to Bain & Company, increasing…. The post Top 10 Customer Retention Tactics for the Data-Driven Marketer appeared first on ReSci.

Retention 40

Retention Data Marketing Acquisition 40