Tom Tunguz

FEBRUARY 23, 2018

Founded in 2007, Dropbox epitomizes the freemium go-to-market. Dropbox has grown from 0 to 500 million users over that time period. 2% of those users convert to paid and pay an average of $9.33 per month. 90% of revenue originates through self serve channels - an astounding figure for company that generated more than $1B in revenue last year. Dropbox’s revenue grew from $604M to $1.1B from 2015 to 2017, a compound annual growth rate of 35%.

Scale 205

Scale Acquisition Cloud Revenue 205

Intercom, Inc.

FEBRUARY 19, 2018

As a student of engineering you’re incentivised to write a lot and to read a lot. You’re expected to solve many well understood, discreet, simple problems, on paper, on sunny afternoons in late May and early June. This kind of learning has its place – it encourages discipline of thought and allows you to develop certain important muscles that will be useful for later – but to be successful as product engineer , you’ll also need to master a bunch of different skills.

Engineering 210

Engineering Software Review Development Data 210

The Angel VC

FEBRUARY 18, 2018

I usually use this blog when I write new posts. Occasionally I re-publish selected posts on our Medium channel. Lately, however, I've observed myself publishing on Medium first, for the simple reason that the authoring experience is much better on Medium than on Blogger, especially when you're including a lot of pictures. What can we learn from this?

SaaS 100

SaaS Subscription Payment Features User Experience 100

InsightSquared

FEBRUARY 22, 2018

Boston’s Trident Booksellers and Cafe thrums on a Saturday morning. The place is packed — Busboys bustle past waiting patrons to drop off clean glasses for the bartenders, only to be coaxed out of the way by a waiter looking for their next order, or a host seating a table. The kitchen rages, tossed about under the weight of tickets from the two dining rooms.

Scale 82

Scale Sales Headcount SMB 82

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Adhere Creative

FEBRUARY 21, 2018

W hen your company is on the market for a new website, one of the first things you’ll have to decide is whether or not to build a custom site, or use a premade template. Both choices rely on a CMS (Content Management System) to get the job done. Companies like WordPress, Squarespace, Wix, and Joomla, facilitate website building by offering powerful website construction platforms.

Construction 74

Construction Marketing Management 74

Casey Accidental

FEBRUARY 20, 2018

“We want to create more value than we capture.”*. Tim Kendall, the former President of Pinterest, repeated those words at an all hands to describe our strategy for monetization a few years ago. My role as an advisor to Greylock’s portfolio companies allows me to work with many different types of businesses: consumer social, marketplaces, SaaS, etc.

Payments 69

Payments Revenue VP of Engineering Payment Methods 69

CloseSaaS

FEBRUARY 19, 2018

Everybody wants a deal. Especially your prospects. And while you probably think giving 10% or 20% off isn’t a big deal, giving discounts just to win business can cost you more than money. It can kill your company.

Business 59

Business Sales 59

Chart Mogul

FEBRUARY 19, 2018

A common request from our customers is to be able to push data from Segment to ChartMogul. Using Xplenty, it's possible to achieve this, in addition to virtually any other data connection. If there’s one thing that all companies have, it’s data – and lots of it. Data is only useful if you can act on it — the more context you can add to your data, the more effectively you can act.

Data 58

Data Churn AWS Data Integration Services 58

Intercom, Inc.

FEBRUARY 20, 2018

fsdfsd. The post dsfsd appeared first on Inside Intercom.

80

80

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Payments

Pierre Lechelle

FEBRUARY 22, 2018

I was talking to David Darmanin, the CEO of Hotjar a couple weeks ago. He told me that he didn’t want a Growth Team, I felt like I needed to investigate. For those of you who don’t know Hotjar, the company was making 1M$ in ARR one year after launch. 3 years forward, they’re now […]. Cet article Why you shouldn’t create a Growth Team – Interview of Hotjar’s CEO, David Darmanin est apparu en premier sur Pierre Lechelle.

Interviewing 55

Interviewing 55

Intello

FEBRUARY 21, 2018

We’re thrilled to publicly launch Intello today! Check out the coverage in TechCrunch and VentureBeat. We’ve been hard at work building the product for over a year, and thanks to the feedback from our amazing customers, added many new features. As part of the announcement, we wanted to share more of our story. While working on the investment team at Insight Venture Partners , a global SaaS investor with more than $18 billion in capital and 300+ software portfolio companies, I saw first-hand how

Scale 52

Scale SaaS Finance compliance 52

BetterCloud

FEBRUARY 21, 2018

It’s tough to keep up with all the new IT tools out there. And it’s even tougher to know which ones are worth your limited time, attention, and budget. That’s why recommendations from trusted experts and colleagues are so important. This sentiment is something we consistently hear from our customers and community at Spoke. (And we completely relate.

Software Review 40

Software Review Systems Review Technical Review Pricing 40

Valuize Consulting

FEBRUARY 20, 2018

Churn, retention, retained revenue, gross, negative, expansion….in 2018 the SaaS gods will surely create at least 5 more terms for the concepts of keeping and growing recurring revenue from an existing customer base. Whatever you may call it, as a growth-stage (or beyond) B2B SaaS leader how to achieve negative churn is what should [.].

Churn 40

Churn B2B SaaS Retention 40

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Revenue

wepay

FEBRUARY 20, 2018

SaaS business growth isn’t always that different from non-SaaS business growth. At the core, every business of any size has to get business the same way: through selling to customers. There are three three critical stages for doing that: Attract, Convert and Retain. For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

CloseSaaS

FEBRUARY 21, 2018

Hit the phones! Hit the phones!Hit the phones!

Sales 52

Sales 52

Intercom, Inc.

FEBRUARY 22, 2018

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. There are two key reasons for this. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.

Onboarding 194

Onboarding Retention Education Acquisition 194

Tom Tunguz

FEBRUARY 19, 2018

What should be the return on investment of a startup’s cash burn? Fred Wilson posed this question last year in his post Some Thoughts on Burn Rates. In that post, he suggests, and I agree, that a 5x ROI on cash burn is a good target. How does one calculate ROI? It’s a simple formula: Cash_Burn_ROI = Revenue_Multiple/Revenue_Pay_Back_in_Years 1.

Startup 145

Startup Sales Hiring SaaS Revenue 145

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

Baremetrics

FEBRUARY 19, 2018

Given you probably just finished closing your books for 2017, it’s a good time to introduce changes to plan for the coming year. Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. After all, as a startup founder, you want to have a solid idea of what your true gross margins are and what it actually costs to acquire a customer!

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

Outseta

FEBRUARY 19, 2018

By Geoff Roberts 6 min read In the past few months I've been involved with launching a number of SaaS products on Product Hunt , a community where early adopters discover the latest new technology products. Product Hunt is the best site of its kind, followed by Betalist ; both sites represent a unique opportunity for early stage start-ups to gather product feedback and land their first users.

SaaS 40

SaaS Communication Technology Investment 40

Intercom, Inc.

FEBRUARY 23, 2018

It feels like we’re entering a golden age in relationships between customers and businesses. But really we’re just coming full circle. For most of human history, businesses have been constrained by physical location. They could really only sell to the people within walking distance of their location. Business owners had a very finite market they could address so every customer and how they perceived the business really mattered.

Scale 181

Scale Transportation Growth Hacking Technical Review 181

Intercom, Inc.

FEBRUARY 20, 2018

A well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. In software, when you think of “onboarding”, you might think of tooltip tours where customers are shown the various components on the UI via pop-ups, or you might think of empty states , where the UI is in a unique one-time only state, giving the customer guidance on how to get started.

Onboarding 223

Onboarding Systems Review Education Software Review 223

Advertiser: Data Robot

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Generative AI

Intercom, Inc.

FEBRUARY 20, 2018

A well considered and well maintained onboarding funnel will grow your business. A leaky one could kill it. In software, when you think of “onboarding”, you might think of tooltip tours where customers are shown the various components on the UI via pop-ups, or you might think of empty states , where the UI is in a unique one-time only state, giving the customer guidance on how to get started.

Onboarding 162

Onboarding Systems Review Education Software Review 162