Sat.Nov 22, 2014 - Fri.Nov 28, 2014

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Reflections on the early days at Zendesk (part 1)

The Angel VC

Yesterday I posted a brief review of Mikkel’s excellent book “Startupland”. For me, the book is also a good opportunity for some reflections and to share some thoughts in relation to Zendesk’s journey. The first date When I stumbled on Zendesk in 2008 I knew absolutely nothing about enterprise software, B2B or SaaS. I had always been a consumer Internet guy, having founded comparison shopping engine DealPilot.com back in 1997 and personalized homepage Pageflakes in 2005.

Scale 155
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The Fundamental Unit of SaaS Growth

Tom Tunguz

After your SaaS startup has found product market fit, the next evolution of the business is to discover the fundamental unit of SaaS growth. A fundamental unit is the atomic go-to-market team: the minimum number of people in the marketing, sales and support roles to be able to support X customers and generate Y in revenue. At the point that a startup has discovered their fundamental unit, time, cash and execution become the limiting factors of the business.

Scale 100
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How to manage and run a content marketing machine for your B2B SaaS company

Aaron Beashel

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. And there is a lot of content out there that can teach you how to do it effectively as well, with the likes of HubSpot, Marketo and Kapost all producing great content that’ll help you create a winning content marketing strategy for your company.

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Watch people, not clicks

CloseSaaS

Many startup founders have this unhealthy fascination with data, metrics and analytics. They think all these numbers contain the answers to the mystery of business success.

Startup 52
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Startupland – How three guys risked everything to turn an idea into a global business

The Angel VC

As some of you may know, my friend Mikkel , founder and CEO of Zendesk , wrote a book. It’s called “Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business” and you can learn more about it here. The hardcover version will be released in about two weeks, but the Kindle version just became available on Amazon and I was lucky enough to get my hands on a draft a few weeks ago.

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10 B2B Blogs Every Software Nerd Should Read

Software Platform Consulting

The vast majority of tech press is about B2C software companies or software for IT department (e.g., databases, security, performance monitoring and other stuff) that does not excite me. But, there are a few good b2b blogs and newsletters those of you interested in enterprise cloud business applications should follow for inspiration. My nominations, in no particular order, are as follows: Price intelligently.

B2B 40
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Automatic historical email import

CloseSaaS

We're excited to announce an upcoming change to how email syncing works with Close. We're calling it "automatic historical email import".

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24 best sales movies for reps that need a boost in 2023

CloseSaaS

Here's a fun way to broaden your sales horizon—24 of the best sales movies for sales reps to learn and study from.

Sales 52