Practical Advice on SaaS marketing

JULY 6, 2014

"If we just dump enough names in the top of the funnel, some paying customers are bound to come out at the bottom of the funnel!" Wrong. This approach to customer acquisition - sucking in as many suspects as possible - is costly and inefficient. In other words, it's a very bad fit for software-as-a-service (SaaS) companies. For one thing, collecting all those names isn't free.

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Tom Tunguz

JULY 6, 2014

According to the WSJ, GoPro is the largest consumer hardware IPO in 23 years , though like most entrepreneurs, I don’t remember the Duracell IPO. The last consumer hardware company IPO I remember is Tivo, which was in 1999. Because GoPro is the first sizable consumer hardware IPO in eons and because the startup world has a blossoming hardware segment, I thought it would be interesting to compare and contrast a top consumer hardware startup with the benchmarks of public SaaS companies using

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CloseSaaS

JULY 10, 2014

The biggest challenge for people working in inside sales? It's what I call the inside sales distraction trap.

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Aaron Beashel

JULY 9, 2014

You’ve worked so hard. You’ve written an incredible post. You know your audience will be delighted, as your post has heaps of actionable ideas on how they can make their lives better. You’ve even tweaked the headline to perfection. It grabs attention. It arouses curiosity. It’s got it all. You publish the post and get some good sharing activity and attention, but then you noticed in your analytics tool that nothing good actually happened.

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Education Branding Engineering Software 100

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Tom Tunguz

JULY 7, 2014

It would seem hardware startups are booming. First, the amazing success of the GoPro business and IPO , which set a 23-year high-water mark for a consumer hardware company. Second, there seems to be a growing number of hardware startups bubbling in incubators like Lemnos Labs and Highway1. Third, Kickstarter and other crowdfunding sites have enabled hardware startups to mitigate one of the biggest risks in starting out: obtaining a reliable proxy for consumer demand.

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Tom Tunguz

JULY 9, 2014

See an updated version of this post: Trends in the Startup Acquisition Market in 2015. The venture-backed startup IPO market has remained strong over the past five quarters, with 20 or more IPOs in each of those quarters. I was curious how the strength of the IPO market has impacted the acquisition market. In particular, how the number and value of startup acquisitions has changed, and more specifically, whether there are any trends in the sizes of acquisitions.

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Acquisition Trends Startup Marketing 100

CloseSaaS

JULY 8, 2014

I'm super-excited to announce the launch of our first book:

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