Sat.Feb 28, 2015 - Fri.Mar 06, 2015

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The Compounding Returns of Content Marketing

Tom Tunguz

A few weeks ago, I joined Mike Volpe, CMO of Hubspot, on the Growth Show where we had a great time talking about a few SaaS topics. A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.” Like a bank account that starts out small and earns incremental gains, but over time becomes quite large, content marketing efforts require con

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Behind the scenes of our drip email course

CloseSaaS

One of our main email drip campaigns is our free Startup Sales Success Course. It's an educational email course for anyone who sells a startup or SaaS product.

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Take a Sneak Peek at This Year’s Adobe Summit 2015

ReSci

It's a nice time of year to hit the slopes and there's no better way to do so than in Salt Lake City, Utah at the Adobe Summit 2015, where attendees will enjoy winter sports, networking, and learning from some of the greatest minds in marketing. From…. The post Take a Sneak Peek at This Year’s Adobe Summit 2015 appeared first on ReSci.

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How fast is fast enough?

The Angel VC

Growth is the single biggest determinant of startup valuations at IPO , as my fellow SaaS investor Tomasz Tunguz concluded based on an analysis of 25 IPOs in 2013. Growth (a.k.a. traction) is also the most important factor that attracts VCs and drives valuations in private financing rounds. Of course your team, product, technology, business model and market matter too, but when you’re past the seed stage the expectation is that these factors will have resulted in excellent growth.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how these SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Trends in the Startup Acquihire Market

Tom Tunguz

After writing about the Seed Market in 2015 , I wondered whether I could find some data to support Sam Altman’s observation that acquihires have fallen in frequency over the past year by 66-75%. The chart above shows an estimate of the acquihires in US technology companies over the past four years. There is no perfect data set on acquihires because many of these transactions are never announced.

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The Seed Investment Market in 2015

Tom Tunguz

The seed stage investment market feels like it’s changing quickly. Last year and the year before, the institutional seed investor came to the fore. These firms raised between $5 and $75M to invest in seed stage companies. In addition, VCs have been participating in the seed stage market as well, making 2013 a banner year for seed investment. Startups raised 132% more in seed rounds than in 2012.

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Customer Retention Is King: The Future Of Retention Marketing

ReSci

This article first appeared on Forbes.com on January 21, 2015, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as…. The post Customer Retention Is King: The Future Of Retention Marketing appeared first on ReSci.