Sat.Aug 02, 2014 - Fri.Aug 08, 2014

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Does your SaaS startup have product/market fit?

The Angel VC

Product/market fit is a topic that I've touched on a few times on this blog. It's that extremely crucial but somewhat hard to define (and even harder to measure) step which every startup needs to cross as it goes from an idea to a product to a real, scalable business. It's also a very important concept for us at Point Nine Capital since we tend to look for some level of proof of product/market fit when we evaluate potential investments.

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The B Corporation: A Novel Structure for Mission Driven Startups

Tom Tunguz

When starting a company, founders often decide between two structures: the S-Corp and the LLC. But, as James Surowiecki writes in “ Companies with Benefits, ” there is a new option called the B-Corporation, the Benefit Corporation. The Benefit Corporation became an option in 2010 when Maryland’s legislature signed it into law. Subsequently, nearly twenty states have followed suit including California and Delaware.

Startup 100
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The human touch wins SaaS customers

Practical Advice on SaaS marketing

Lots of smaller software-as-a-service (SaaS) businesses are tempted to try to sound “corporate” or hide their real personality when they talk to prospective customers. They act impersonal, like some alien borg. They think that “sounding bigger” makes them more credible. It's a bad idea that usually doesn’t work. How can I trust you? It’s hard to gain the trust of prospective customers if the provider is faking it.

SaaS 100
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How NOT to do social sales

CloseSaaS

Social sales is the hot new thing in the world of B2B sales. And with good reason—most prospects have online profiles that can be a valuable source of insights for sales reps. However, most salespeople are using social sales the wrong way—and are missing out on a lot of sales because of that.

Sales 52
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Challenge Facing Mobile-First SaaS Companies

Tom Tunguz

For consumer products, the power of mobile distribution is hard to overstate. Facebook serves more than 1B mobile users each month. Angry Birds reached 50M users in 35 days , a feat that took Instagram 18 months and Facebook more than 3 years. But the distribution advantages of mobile app stores hasn’t been observed as powerfully in SaaS or enterprise software for driving revenue.

Mobile 100
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The hidden danger of studying sales persuasion techniques

CloseSaaS

The best salespeople I know are those who are life-long learners with a true passion for communication.

Sales 52