Sat.Jun 01, 2019 - Fri.Jun 07, 2019

What was the biggest ousting of a CEO that ever occurred?

SaaStr

CEOs get fired all the time. Founder-CEOs getting fired seems rarer these days, though. Two that would be hard to imagine happening today: Pushing Steve Jobs out of Apple. Pushing Sergey Brin + Larry Page “down” to bring in an Outside CEO. A few that we don’t hear about too much: Elon Musk pushing out first CEO of Tesla. A necessity for funding. All the money was gone and the Roadster was hopelessly behind schedule and cost targets. Today, tech is so much bigger.

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RevOps: The new function brewing in your org that you didn’t name yet…

Chargebee

Is RevOps merely the coming together of sales, marketing and success operations? Or is there something deeper behind the obsession to drive efficiencies across the revenue cycle

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Tell your creation story

Practical Advice on SaaS marketing

SaaS companies need to tell their creation story. Not because they’re storytellers, but because It can help them acquire customers. Yes, I know this notion of a creation story might sound like something from ancient mythology. But there are plenty of examples of compelling creation stories from recent tech history: Bill Hewlett and Dave Packard inventing the audio oscillator in a Palo Alto garage. Bill Gates and Paul Allen writing MS-DOS for the IBM PC.

The Ultimate SaaS Metrics Guide to Smarter, Faster Growth

Cobloom

SaaS metrics provide answers to important questions: how can we increase customer acquisition ? How profitable are our customers? What do we need to do before we pitch our next funding round ? But the trouble is, many SaaS companies track the wrong metrics, in the wrong way, or worse still, overlook crucial KPIs entirely. Instead of using metrics as a valuable aid to performance, they end up confusing the picture.

"I Love Filling Out 12-Page Applications and Waiting Weeks For a Response,” Said No Merchant Ever

Learn how becoming a payment facilitator can improve a merchant’s experience and your revenue.

Why Aren’t You A/B Testing Ways to Improve Your Website?

The Daily Egg

In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. We believe (and have seen firsthand) the undeniable downstream impact of placing the focus on paying attention. Paying […] The post Why Aren’t You A/B Testing Ways to Improve Your Website? appeared first on The Daily Egg. Crazy Egg Testing A/B testing

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What To Expect From Your Corporate Accelerator

TechStars

Partnering with startups is a great way to accelerate the entire corporate innovation journey. In fact, Techstars and Innovation Leader recently partnered to r eveal best practices for leveraging startups to drive corporate innovation.

Sales enablement: Part 3 of Predictable Revenue’s outbound sales learnings from 2018

Predictable Revenue

Sales Enablement allows Sales professionals to do their job more efficiently (and more successfully!). Without the wide-ranging support of the sales enablement function, the day-to-day of an SDR would be significantly more difficult. The post Sales enablement: Part 3 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue. B2B Blog Book Lead Generation Sales Management Sales Process

Making the Most of the Customer Renewal Process

Totango

Renewal is a promise of future reward. In fact, an MRI study of the thought processes of loyal customers found that specific parts of the brain are activated when a customer sees a brand they like. Those illuminated parts of the brain are associated with our emotional responses, and they encourage us to act in a certain way based on an expected future reward. That expectation is built on previous experience.

6 Payment Acceptance Obstacles SaaS Companies Face and How to Avoid Them

SaaStr

By: Rob Nathan, EVP, Integrated Solutions at CardConnect. With thousands of new startups emerging everyday and the average turnover rate for business applications trending at 39% annually, the SaaS industry couldn’t be more competitive. Despite the hyper competition, many SaaS providers take their organization’s payment processing experience for granted. Whether we want to admit it or not, payments can play a big and often unseen role in contributing to or reducing customer churn.

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How to Measure DevSecOps Progress and Ensure Success

Speaker: Shannon Lietz, Director of DevSecOps Team, Intuit

You've finally done it: You've won over C-Suite and your DevSecOps team is up and running. You feel ready to take on rising security threats while continuously delivering quality software updates. But how do you monitor your new program? Are you truly able to gauge the state of your projects? To ensure the success of this new breed of a team, you need to know the metrics to look at and how to advocate these metrics to C-Suite and stakeholders. Join Shannon Lietz, Leader and Director of DevsecOps at Intuit, and learn to lead your DevSecOps team to the top.

Mary Grove on the origins of Google for Startups & Startup Weekend

TechStars

From Google for Startups to Startup Weekend to Rise of the Rest and beyond, Mary Grove is passionate about community-driven change, and helping make it happen. Mary Grove is passionate about community-driven change, and this theme has guided her entire career. She joined Google when it had only 2000 employees, and by the time she left it was up to around 75,000. Over 14 years, she went from working on the IPO deal team to starting Google for Startups.

How to take ownership of your sales career with Alexandra Adamson of Women in Sales

Predictable Revenue

Learn how to take ownership of your Sales Career, Explore the Subtle Art of Job Descriptions, and Discover Tips for Finding a Mentor. The post How to take ownership of your sales career with Alexandra Adamson of Women in Sales appeared first on Predictable Revenue. B2B Blog Book Energize Your People

What is Voice of Customer and How Can You Leverage It?

Totango

According to research by workplace collaboration specialist Atlassian, less than 1 in 5 people believe companies listen to their feedback. Whenever a customer offers feedback, they are giving you an opportunity to make them happy—or at least happier. If 80% of people believe their input is being either ignored or lost, that marks a failure that could lead directly to churn.

7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money (Video + Transcript)

SaaStr

Consistently ramping your ARR is a whole lot harder if your customers don’t stick around. In an age where earning customer loyalty and trust is harder than ever, the road to lifetime value is paved with customer feedback. If you take the time to listen, understand and act on what your customers are thinking and feeling, you’ll create an army of advocates and drive topline revenue growth for good measure.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Discovery Call Disaster: 7 Deadly Mistakes to Avoid at All Costs

Sales Hacker

Say what you will, but from where I sit, running effective discovery calls is THE most important part of the sales process. Two reasons… First, the discovery call can make or break your relationship with a new prospect. Get it right, and you could have a customer for life. Get it wrong, and… well… you could be done before you start. Second, it’s important to sharpen your sword through constant practice and refinement.

How to take ownership of your sales career with Alexandra Adamson of Women in Sales

Predictable Revenue

Learn how to take ownership of your Sales Career, Explore the Subtle Art of Job Descriptions, and Discover Tips for Finding a Mentor. The post How to take ownership of your sales career with Alexandra Adamson of Women in Sales appeared first on Predictable Revenue. B2B Blog Book Energize Your People

What I Learned Rescuing Our Startup From Death

Groove HQ

How we turned around a company that was headed toward failure This is Part 2 of how we rebuilt Groove. Check out part 1 to get the whole story. As a founder, the only thing worse than your company struggling is knowing that it’s entirely your fault. As Groove quietly stagnated, I had simply believed […]. The post What I Learned Rescuing Our Startup From Death appeared first on Groove Blog. Founder's Diary

What would be your top 3 questions for a customer success manager interview ($1M ARR/enterprise SaaS)?

SaaStr

My Top 3, plus a few bonus questions: What are the most important goals / KPIs for Customer Success at a company of our size and stage? How often should we visit, and check in, with which customers? How do you think Customer Success should work with the Sales and Product teams? These three questions will tease out a lot. What goals they like to sign up for. How often they are willing to hit the road, and what types of customers they want to support.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

a16z Podcast: Deep Learning for the Life Sciences

Andreessen Horowitz

Deep learning has arrived in the life sciences: every week, it seems, a new published study comes out… with code on top. In this episode, a16z General Partner Vijay Pande and Barath Ramsundar talk about how AI/ML is unlocking the … AI, machine & deep learning bio open source healthcare

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Product Updates | June 2nd, 2019

Totango

All spring the Totango product team has been working hard on building features that make it easier than ever to get data into Spark, and once it’s in, keep it safe. You’ve seen this with new features like Integration Hub Execution Reporting (which we’ve expanded on in this release), and enhancements like read-only attribute settings and new Minio integration. Because you’ve told us that these things are so important to you, we continued to work on them.

Why Your Sales Contest is Demotivating Your Sales Team (& How to Fix It)

Sales Hacker

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The Top 10 Most Popular Sessions at SaaStr Europa Next Week!

SaaStr

Do you have your ticket for 2019 SaaStrEuropa.com? We are Sold Out at 2,500 total attendees, but will continue to release a handful of tickets from the waitlist, so sign up here asap to get on. We will dribble out a handful of final tickets each day as sponsors release any surplus passes. It will be 2+ jam-packed days of mentoring, sharing, lessons, unicorns, and VCs. If you do have a ticket, download our mobile app “SaaStr Events” and start picking your sessions!

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The Five-Finger Approach to Onboarding

As a group who provides the software tools necessary to manage the contracts to cash process, Aysling onboards users and projects daily, and has learned some important tips if you want to be successful when onboarding new clients and/or projects.

New Book: Secrets of Sand Hill Road

Andreessen Horowitz

About 18 months ago, I sat down over a holiday and reflected on the many conversations I’d had over the years with friends, aspiring entrepreneurs, start-up employees and students about venture capital and entrepreneurship. The questions were varied, but they … Uncategorized announcements book launches Company Building 101 economics

Why SaaS Companies Move to Enterprise Sales as Explained by Bill and Ted

Upscope

You know why SaaS companies start creating white papers and data sheets and all that stuff? Because they've moved toward enterprise. Why did they move to enterprise? They don't churn, they pay lots, their expansion is potentially bigger than selling to a dozen smaller startups. So here's Bill and Ted to explain it in their own dumbass language because I think it sums up how dumb we were too.

What are the skills of a marketing automation expert?

Net-Results

As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content strategy. If you don’t understand why you’re implementing something, you can’t properly advise your customer (whether that’s internally or externally) on the right way to do it.

It is Better, All Things Being Equal, If Your VCs are Friends

SaaStr

In my first start-up, I had some rough experiences with VC collusion. I remember I went to one top VC’s Monday partner meeting (which went well) in the morning, and then in the afternoon, visited another. The two firms had not only talked between the meetings, but shared feedback and notes!! I didn’t even know they knew each other, let alone “authorized” them sharing notes between partner pitches. Both ended up passing.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

AnyRoad

Andreessen Horowitz

I’m not a car guy. I don’t read about them, talk about them, or pay much attention to the market. Back in 2012 I was invited to an Audi Driving Experience where trained instructors spent a few hours teaching me … enterprise & SaaS announcements

11 Disruptive Innovation Examples (And Why Uber and Tesla Don’t Make the Cut)

OpenView Labs

If you spend much time in the startup and tech ecosystem, you’ve probably heard the term “disruptive innovation” more times than you can count. Our culture is fascinated with underdogs and overnight successes— companies, products, or services that seem to rise out of nowhere and completely change their respective industries. But not all companies that are commonly known as disrupters actually fit the traditional definition of disruptive innovation.

Diversity & Inclusion: Turning Intention Into Impact

Zuora

HIghlights from our diversity & inclusion Subscribed session with tips and insights from Cynthia Owyoung, VP of Diversity & Inclusion at Charles Schwab; Lauren Aguilar, Diversity & Inclusion Partner at Forshay; Tony Prophet, Chief Quality Officer at Salesforce; and Julian Guthrie, Journalist, Author Alpha Girls. The post Diversity & Inclusion: Turning Intention Into Impact appeared first on Zuora. Subscribed Conference

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