Sat.Jan 11, 2020 - Fri.Jan 17, 2020

Why SaaS Partner Programs & Consultants Are a Match Made in Heaven

OpenView Labs

After working with and talking to dozens of agency, consulting and SaaS leaders, I’ve realized two universal truths: It’s all about “solving for the customer”—and being the best at doing so. In a competitive environment (for customers, for growth, for hiring, for managing talent) every edge matters.

Growing Product and Engineering Orgs from Zero to IPO

Tom Tunguz

At this year's Saastr Annual conference , I'm excited to interview Nick Caldwell. Nick has an incredible background. He started the PowerBI team at Microsoft and grew it from a small number of people to more than 300. He left to become VP Engineering at Reddit and tripled the size of the engineering team to 150 people in 18 months. And then he joined Looker as Chief Product Officer. In short, Nick has helped grow engineering and product teams from very small to very big three times.

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What the Heck is Product-Led Growth?

Sujan Patel

Every few years, a new buzzword pops up in the digital marketing space and gets everyone all excited.

How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down


Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Picking the wrong LMS can cost you. Don’t settle for a disconnected, hard-to-use, expensive system that doesn’t meet your needs. Follow these 12 steps crafted by Lambda Solutions' LMS experts, and find your perfect eLearning solution!

What is a pricing sheet? How to make one + price sheet examples


Here at ProfitWell, we wholeheartedly believe in value-based pricing, which is extremely customer-centric. Value-based pricing is basing a product or service’s price on how much target consumers believe it’s worth.

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How Payment Facilitation as as Service can power revenue growth for SaaS platforms

Agile Payments

How Payment Facilitation as as Service can power revenue growth for SaaS platforms. Payment Facilitation

How Risky Is an Interaction? Here’s How to Tell (and Level Up Your SaaSOps Security)


This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy of the book, click here. In the world of SaaSOps, not all interactions are created equal.

SaaStr Crosses 1,000,000 Social Followers. Lessons Learned.


So at little old team SaaStr, we historically did not really track social followers as a core metric. We’re B2B folks ?? But as SaaStr grew, first we started to build a list. That became our core community metric (list growth). But we also wanted to track engagement on Quora more closely.

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New Book From Techstars’ General Manager, Claudia Reuter, Encourages Women to “Lean In” By Starting-Up



Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

The Redpoint 2020 Go To Market Survey

Tom Tunguz

Go to market questions are some of the most common questions startups discuss in board meetings. This is especially true around the end of year because many companies develop their financial plans. To help startups understand how their go to market teams compare to peers, Redpoint has constructed a survey. You can find the survey here. The survey will answer questions like: How does the sales team structure differ by stage? by target buyer? by price point?

Investing in WorkBoard

Andreessen Horowitz

Running a business is hard — there are many things a team could be doing, but only a small number they should be doing. Organizations waste a lot of mental calories figuring out where to focus and trying to track … The post Investing in WorkBoard appeared first on Andreessen Horowitz.

Session Registration for 2020 SaaStr Annual Going Live for our Equality, Inclusion and Balance Program Now


We’re getting close! Our agenda is finished for 2020 SaaStrAnnual March 10-11-12, and it’s epic! The CEOs and CXOs of Box, Zoom, Pagerduty, Squarespace, Coupa, Zapier, Mixmax, Gainsight, Github, Stack Overflow, Figma, Shopify, Dropbox and so many other leaders!!

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Miro’s Andrey Khusid on the art of distributed teamwork

Inside Intercom

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. In fact this is his first podcast appearance, so we were delighted late last year when he agreed to join us in the studio.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

How to Redesign Your Website Without Affecting SEO


Thinking about redesigning a website or migrating to new CMS?? Do you know that redesigning can be critical? Yes, only when done, wrongly!! . It can affect your website’s organic traffic. . Obtaining organic traffic is a tough job, though.

Inside-Out vs. Outside-In: The Adoption of New Technologies

Andreessen Horowitz

There are broadly two adoption paths for new computing technologies: inside-out and outside-in. Inside-out technologies are pioneered by established institutions and later proliferate outward to the mainstream.

Are there too many VC dollars seeking too few viable business opportunities in 2020?


Q: Are there too many VC dollars seeking too few viable business opportunities in 2020? Of course not. On the one hand, to any of this that have been doing this for a while, there are a ton of new funds in market (1,000+ new funds since 2016!)

Not just support on steroids: How to build a Customer Success team

Inside Intercom

Customer Success teams arise out of the need to provide high-touch guidance to your most valuable customers – without disrupting your Sales and Support teams. In Intercom’s early years, it wasn’t uncommon to find a support rep looped into a deal or asked to assist with onboarding.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

Cold email response rates are notoriously low. So how do you get the results you need to hit your numbers and drive sales? Rather than looking for yet another cold email template, focus on the fundamentals. This video training was originally presented at the 2019 Sales Hacker Success Summit.

Game Design, Not Gamification, for Great Products

Andreessen Horowitz

Forget gamification. If you want to make software that feels like play, rather than work, it requires tapping into deeper, more intrinsic motivations. And that’s where the principles of game design come in.

How much should you pay a salesperson?


Q: How much should you pay a salesperson? Three ways to simplify the answer here, especially in the early days: In the end, in base salary AND commission, most sales reps take home about 20%-25% of what they close in first year deal value.

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The Ultimate Guide to Using Customer Testimonials to Boost Sales

Chart Mogul

People don’t trust brands, they trust other people. That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. However, a generic insincere endorsement is as good as not using any.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Customer Success: Roles Within a B2B Enterprise


When customers succeed using your product, your enterprise succeeds. To accomplish that, you need a well-structured customer success team with clearly defined roles within the company.

The Promise of Cloud-Native Games

Andreessen Horowitz

Much of the buzz around cloud gaming has centered on its potential to “kill the console”—to remove the need for local hardware to play games. But the ongoing focus on hardware fails to grasp cloud gaming’s true potential.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)


We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B.

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Transforming Your Business with Effective Lead Generation Strategies


Begin with the end in mind. It’s a well-known mantra for many business owners, and an effective mindset when setting visions and helping identify the necessary steps to achieve them.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.