Sat.Jul 31, 2021 - Fri.Aug 06, 2021

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The Role of the SaaS CFO

The SaaS CFO

I speak with many SaaS teams who do not have a CFO or finance team yet. The focus is on product, go-to-market, and building out your team to support revenue delivery. Then, you’re at several million of ARR and realize that you can’t manage your business with just your bank account and poorly formatted and/or […]. The post The Role of the SaaS CFO appeared first on The SaaS CFO.

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Don’t Panic, Most Sites Are Seeing Traffic Drops

Neil Patel

It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.

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Size Matters: Small Business vs Enterprise CRMs

Trujay

To get started, ask yourself: What are my business goals? What are the tools I need? Then begin your search for a suitable CRM. A specific customer relationship management (CRM) system can fit businesses of all shapes and sizes. That’s why it’s essential to figure out what’s hidden behind the notions of a […]. The post Size Matters: Small Business vs Enterprise CRMs appeared first on Trujay: Migration & Integration Solutions.

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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

There is a lot to do in marketing. But a new VP of Marketing will really only do 3 things. Ask them what those top 3 are before you hire them. You may need something different. — Jason BeKind Lemkin (@jasonlk) August 4, 2021. I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Paychex Review

The Daily Egg

We’ve worked with a ton of software solutions for all kinds of business needs. If you need a payroll and HR solution that works well with both SMBs and enterprise businesses, we consider Paychex to be a decent option, especially if you also need business insurance management tools. If there’s one thing to say about […]. The post Paychex Review appeared first on The Daily Egg.

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Nailing your customer support interview at Intercom

Intercom, Inc.

Preparing to interview for a new job is challenging. It takes time, energy, and foresight to anticipate what you might be asked. And if you’re like me, you’re probably left wondering afterwards if you said the right things or shared the right examples. . When we’re looking for our next incredible support teammate, we want to set up every candidate to give the best interview they can.

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Two Great SaaStr Sessions with HubSpot’s new CEO, Yamini Rangan

SaaStr

Yamini Rangan is HubSpot’s new CEO, as Brian Hallgian becomes Executive Chairman. Both are two of the highest rated SaaStr speakers of all time! A huge congratulations to Yamini. A quick look back at her two sessions. Yamini first joined us when she was COO at DropBox on the 5 Myths That Stop SaaS Companies from Moving Upmarket. A great session for any founders and execs thinking about moving out of SMB and into larger deal sizes: She then became COO at rocketship, HubSpot, overseeing

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The Complete Guide to Human Resources Certifications

The Daily Egg

To stay competitive in the modern business world, you need to have qualifications that set you apart from others. Just having the barebones requirements is no longer enough. Instead, you need to go above and beyond to show potential employers that you are the best candidate for the job and that you will have the […]. The post The Complete Guide to Human Resources Certifications appeared first on The Daily Egg.

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Why transforming your mindset before coordinating a sale makes all the difference for your numbers

Predictable Revenue

Why transforming your mindset before coordinating a sale makes all the difference for your numbers. The post Why transforming your mindset before coordinating a sale makes all the difference for your numbers appeared first on Predictable Revenue.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the statistics.

Marketing 145
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Who’s Accelerating in SaaS? DataDog. HubSpot. Zendesk. Everyone.

SaaStr

We all know times are good in SaaS and Cloud — but just how good? Is it all the big public cloud vendors and a handful of outliers? Really impressive, accelerating, Datadog quarter. – $234M rev (+67% YoY) vs $212M consensus (10% beat) – $247M next Q guidance vs $225M consensus (10% raise) – Last Q YoY growth was 51% – >130% net retention – 7 months GM adj.

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SmartStart Review

The Daily Egg

SmartStart is the free version of SmartRecruiters’ core product, and it is meant for smaller teams and organizations. The product does a great job of tracking applicants, accessing job boards, and creating an excellent candidate experience. However, it falls behind others in the category due to its limit on the number of active openings available. […].

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Selling doesn’t have to be boring

Predictable Revenue

As a communicator you have a responsibility to make your subject interesting, and to make sure that the rocks you throw at people’s heads are so fascinating that people can’t not pick them up. The post Selling doesn’t have to be boring appeared first on Predictable Revenue.

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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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How to Build a Conversion Funnel That Will Triple Your Profits

Neil Patel

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.

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How Much Can You Really Spend on Marketing? (And The “Problem” With The S+M=ACV Axiom)

SaaStr

In the early days of SaaStr we put together a strawman First Sales Rep Comp Plan. Use it, modify it (or of course, ignore it) as you see fit. If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with a decent sense of precision what % of first year ACV (annual contract value) you are going to spend on sales.

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The Complete Guide to Employee Handbooks

The Daily Egg

If you’re questioning the importance of an employee handbook for your organization, think again. An employee handbook gives employees a detailed overview of company-specific policies, key procedures, benefits, and guidelines. It helps set clear expectations of what you expect from your employees and defines employee rights while also stating your legal obligations to them.

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The Case for Credit Unions

Andreessen Horowitz

In the last 10 years, as neobanks emerged and consumer financial services came online, the prevailing assumption was that credit unions and community banks would slowly die off. How would a locally-focused, relationship-driven, branch-based banking model survive in the age … The post The Case for Credit Unions appeared first on Andreessen Horowitz.

Banking 144
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How to Write Better Landing Page Copy in 2021 (With Tips)

Unbounce

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

B2C 144
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Time To Staff Up Your First Directors and Managers? Hire Half. And Promote Half.

SaaStr

The time comes for every growing SaaS company when you need to hire your first managers. Not VPs, but Directors and managers under them. Some rough rules: You need one Sales Director for each 8 sales reps. Your VP can’t directly manage more than 8. You need one SDR Director for each 10 SDRs. Each 10 SDRs, even 8 ideally, need a manager. You need one Director of Eng or team leader for each 8 engineers.

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The Complete Guide to Diversity Recruiting

The Daily Egg

Workplace diversity has become a hot topic and a top priority for businesses across every industry. But to achieve a diverse workforce, you may need to rethink your recruiting process. This expansive guide will teach you everything you need to know about diversity recruiting. Why Diversity Recruiting Is So Important Diversity recruiting is more than […].

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7 Tips to Highlight Product Features on Your Website

Neil Patel

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without knowing whether they stretch?

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Investing in Polywork

Andreessen Horowitz

“I am large, I contain multitudes” – Walt Whitman, “Song Of Myself,” Leaves of Grass. Think about how you might answer the evergreen interview question: Tell me about yourself. Do you simply share a list of job titles? Probably … The post Investing in Polywork appeared first on Andreessen Horowitz.

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7 “Little” Things That Almost Caused My Startups to Fail

SaaStr

I haven’t failed yet, but boy every time, I’ve come close. Let me make a list of the “little things” I let go, but that I shouldn’t have, that almost killed me/us: Setting a little too insane of a goal. Crazy goals are good, but I wonder about insane. At Adobe Sign / EchoSign, I said we’d do $2m ARR by the end of Year 1. We ended up at $200k in ARR.

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The Complete Guide to Non-Compete Agreements

The Daily Egg

A non-compete agreement isn’t just for large corporations and enterprises. Every business, including startups, has interests worth protecting. Thus, a non-compete contract can be an effective tool for safeguarding your business interests. In this guide, we will cover the importance of these agreements, where to get your hands on a non-compete agreement template for free, […].

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7 Fitness Advertising Tips and Strategies

Neil Patel

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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5 Tips for Handling HR as a Start-Up

Baremetrics

As a SaaS founder, a hundred tasks are bound to occupy your mind on a daily basis. We’re willing to bet that Human Resources isn’t one of them – but here’s why it should be. Few start-ups adopt an HR structure in their early stages. For a while they might function without one, especially if the founder is the company. There comes a point in any successful business, however, when it’s time to grow.

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Dear SaaStr: Do I Really Need a Top Brand VC?

SaaStr

Q: How important is it to have a premier VC fund backing you vs angels at a higher valuation? I think in most cases, it mostly boils down to Next Round Risk. If you raise money from top or even top-ish brand VCs at a reasonable valuation, you usually get at least 3 benefits: Top Partners at Top VC Firms are Usually Good for a Second Check if you are doing OK / decent but not great yet.

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The Complete Guide to HR Compliance

The Daily Egg

Human resources is the backbone of every business. Whether you’re running a small startup or have thousands of employees, HR compliance must be a top priority. This in-depth guide will explain everything you need to know about HR compliance, including some quick tips and long-term strategies to apply. Why HR Compliance Is So Important HR […]. The post The Complete Guide to HR Compliance appeared first on The Daily Egg.