Sat.Mar 01, 2025 - Fri.Mar 07, 2025

article thumbnail

Where Are The 2021 Unicorns Today? 60% Are Stuck In Limbo, Per Carta

SaaStr

So there’s an uncomfortable truth that VCs don’t discuss outloud that often, but everyone has sort of accepted. Everyone resisted in 2022 and into 2023, but by 2024 they began to capitulate. That a lot of unicorns that hit $1B+ valuations in 2020-2021 … probably aren’t really unicorns anymore. How many? Over 60% haven’t raised funding since 2021 and likely never achieved the scale to do so, or have seen growth slow: Per Carta, a , : 374 of the original 616 pool ha

Scaling 307
article thumbnail

How to Calculate Cost Per Opportunity

Kellblog

My marketing professor once said, The answer to every marketing question is, “It depends.” Thus, the important part is knowing on what. So, how do you calculate the cost/opportunity? Well, it depends! On what? On the specific question you’re trying to answer. When people ask about cost/opportunity, they usually have one of two things in mind: An efficiency question — e.g., how efficiently does marketing spend convert into sales opportunities (oppties)?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Contact Enrichment Improves Sales Outcomes

Teamgate

Enhance your sales outcomes with contact enrichment by improving data accuracy, targeting, and personalized outreach strategies.

Sales 52
article thumbnail

How to Master Content Mapping [With Free Template]

The Daily Egg

The way people consume content is changing. The traditional marketing funnel? Too rigid. The buyers journey? No longer linear. Searchers today loop between research and. The post How to Master Content Mapping [With Free Template] appeared first on The Daily Egg.

Marketing 147
article thumbnail

5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

article thumbnail

Lopsided AI Revenues

Tom Tunguz

Which is the best business in AI at the moment? I analyzed Q4 revenue data from publicly traded companies across multiple sectorssoftware companies, consulting firms, and hardware manufacturers to determine which segment dominates the AI market. NVIDIA’s data center business dominated the field, generating $31b in Q4 revenue with impressive margins exceeding 70%.

AI 247

More Trending

article thumbnail

Reducing Costs and Increasing Revenue with Integrated Payments

USIO

Managing payments efficiently isnt just a convenienceits a necessity. For companies handling high volumes of transactions, traditional payment systems often lead to inefficiencies, hidden costs, and unnecessary complexity. Integrated payment solutions offer a streamlined approach, helping businesses cut costs while boosting revenue. By embedding payment capabilities directly into existing business systems, companies can eliminate redundancies, improve cash flow, and create a smoother experience

Payments 130
article thumbnail

The Role of Being Social in Customer Acquisition with Courtney Krstich

Predictable Revenue

You dont need the perfect product from day one to turn an idea into a business. You need constant validation, adaptation, and execution. The post The Role of Being Social in Customer Acquisition with Courtney Krstich appeared first on Predictable Revenue.

article thumbnail

We Tested The 10 Best Customer Engagement Software: Here’s What We Found

User Pilot

Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. But how do you track and strengthen these connections? That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.

article thumbnail

Customer Profitability Analysis – Why Not All Revenue is Equal

Blulogix

By BluLogix Team Customer Profitability Analysis Why Not All Revenue is Equal Are Your Best Customers Actually Profitable? Not all customers contribute equally to the bottom line. While some generate high revenue and strong margins , others may require excessive resources, costly discounts, or high service demands ultimately reducing overall profitability.

Revenue 59
article thumbnail

How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

article thumbnail

When to Hire Your First CFO — From OnlyCFO

SaaStr

A topic I find founders get a bit or often a lot wrong is … When To Hire Your First CFO. We’ve got a guest post below from OnlyCFO on this very topic! If I had to summarize all my learnings, it’s that you can’t really hire a full-time head of finance too early, but many of us go to hire a “CFO” around $10m-$30m ARR, when we really need a VP/SVP of Finance.

Scale 315
article thumbnail

Clouded Judgement 3.7.25 - Economic Growth Slowing?

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Continued Uncertainty Last week I wrote about the period of max uncertainty we’re in - particularly the political and economic uncertainty (and how they’re related). This week, we saw an economic forecast predict Q1 GDP to shrink nearly 3%.

Cloud 157
article thumbnail

GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana, Honor, Google, and Microsoft.

Scale 75
article thumbnail

Top AI Copywriting Tools (Strengths and Weaknesses)

The Daily Egg

Today, with the meteoric rise of large language models (LLMs), copywriting is advancing at an alarmingly rapid rate. Those who fail to keep up with. The post Top AI Copywriting Tools (Strengths and Weaknesses) appeared first on The Daily Egg.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

article thumbnail

CEO Systems: 5 Key Lessons for Scaling Through Every Growth Phase with HashiCorp CEO Dave McJannet

SaaStr

The last IPO of the 2020-2021 era was HashiCorp in December 2021. And it’s one of the first to be acquired! IBM just closed on its $6.4 Billion acquisition of HashiCorp. And CEO David McJannet came to SaaStr Annual a little ways back to share his top scaling learnings. CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases.

Scale 185
article thumbnail

How to build a digital customer community and maximize its impact.

ChurnZero

An active digital customer community is a competitive advantage for any B2B SaaS company. Well-managed communities are proven to increase customer retention, provide valuable product insights, expand brand awareness, and improve overall customer satisfaction. At ZERO-IN 2024, Higher Locic ‘s Heather Wendt gave an excellent presentation on the steps of building a community and amplifying its networking effects and business impact.

article thumbnail

Decoding SaaS Exits: The Most Common Patterns of Successful SaaS Companies

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

Scale 66
article thumbnail

How to Write an Impactful LinkedIn Headline (+ Examples)

The Daily Egg

Your LinkedIn headline is the first introduction that a user gets to your page. This tells them who you are and what you do, so. The post How to Write an Impactful LinkedIn Headline (+ Examples) appeared first on The Daily Egg.

article thumbnail

SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

article thumbnail

Gong Crosses $300,000,000 in ARR. Is Sales Engagement Back?

SaaStr

Gong announced its just crossed $300 million in ARR. Thats impressive, but I think even more impressive that it sounds. Because while I dont have the exact numbers, I do think Gong has reaccelerated the past 6-9 months. Its clearly growing faster today , at $300m, than it did at $200m, when a wave of consolidation and cutbacks hit the overall space.

article thumbnail

The rise of shadow AI and regaining control of software spend

BetterCloud

Youre seen it before. A new tool pops up, seemingly out of nowhere, rapidly gaining traction within the organization. Users are raving about the benefits, departments are integrating said app with other applications, and suddenly, its a crucial part of the infrastructure – all without a single approved stamp from IT. This is called shadow IT and its a constant battle, but theres a new, more sophisticated invader on the scene: Artificial Intelligence (AI).

AI 52
article thumbnail

How To Use AI To Scale Content Marketing With a Lean Team

The Moz Blog

Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.

article thumbnail

How a Website Heatmap Helps You Find & Fix Revenue Leaks

The Daily Egg

A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning. The post How a Website Heatmap Helps You Find & Fix Revenue Leaks appeared first on The Daily Egg.

Revenue 100
article thumbnail

An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

article thumbnail

Dear SaaStr: What Are The Unspoken Downsides of Being a VC or Angel Investor?

SaaStr

Dear SaaStr: What Are The Unspoken Downsides of Being a VC or Angel Investor? Look the downsides are small folks. As a founder, you are often days away from total failure. This basically never happens for VCs, and even when it does, it happens over a decade+ (life of a fund). But. Some non-obvious ones to outsiders, some downsides to being a VC: Youre just a number.

Banking 185
article thumbnail

CRM Best Practices for Contacts Management for Small Business

Nimble - Sales

Effective contact management is crucial for small businesses looking to build strong customer relationships, improve sales efficiency, and enhance overall business operations. A Customer Relationship Management (CRM) system plays a key role in organizing and tracking interactions with leads, customers, The post CRM Best Practices for Contacts Management for Small Business appeared first on Nimble Blog.

article thumbnail

8 Free AI Writing Tools To Speed Up Your Content Creation Process

The Moz Blog

Struggling to create quality content fast? Discover 8 free AI writing tools that streamline your workflow, boost creativity, and drive better results.

AI 101
article thumbnail

How to Design Scalable Customer Success Systems for Series A Companies

Inturact

Series A is a critical growth phase for startups. You've proven your concept, secured significant funding, and now face the exciting challenge of scaling rapidly. But with this growth comes a critical question: how will you maintain exceptional customer experiences while handling an expanding customer base?

article thumbnail

Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

article thumbnail

How to Collect Video Testimonials and Reviews Using Dubb

Dubb

[link] Testimonials and reviews are some of the most powerful tools for building trust with potential customers. People want to know what others think about your product or service before they commit. And what better way to showcase success stories than through video testimonials? In this guide, Ill show you how to The post How to Collect Video Testimonials and Reviews Using Dubb appeared first on Dubb Blog.

52
article thumbnail

Introducing Scheduled Sends for Nimble’s Group Messages

Nimble - Sales

Were excited to announce a powerful new feature for Nimble users: Scheduled Send for Group Messages! Now, you can plan your bulk outreaches in advance, ensuring that your emails reach the right people at the right timewithout the need to The post Introducing Scheduled Sends for Nimbles Group Messages appeared first on Nimble Blog.

59
article thumbnail

How To Use LLMs for Competitive Research and Gap Analysis

The Moz Blog

Is your content strategy falling flat?

AI 100