Tom Tunguz
JANUARY 4, 2019
How far along was the typical SaaS Series A in 2018? The median business was at $1.8M in ARR and growing at 250%. The chart below shows a representative sample of SaaS Series As’ ARR and projected ARR growth rate for 2018. Breaking this down a bit more into quartiles, the ARR quartiles were: 25th. 50th. 75th. 1.4. 1.8. 3.0. And the ARR growth rate quartiles were: 25th. 50th. 75th. 140%. 230%. 320%.
Predictable Revenue
JANUARY 4, 2019
The very foundation of the Predictable Revenue methodology is designing, and building, efficient outbound sales teams that generate consistent new pipeline. The post The unpredictable, complicated nature of ad sales appeared first on Predictable Revenue.
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Intercom, Inc.
JANUARY 2, 2019
In 2018, we doubled the size of our R&D teams to continue building best in class products with non-stop innovation. We strive to let our product do the talking. We opened our new office in Sydney and expanded our presence in London to broaden our coverage and attract new talent. We also raised $125M in a Series D to fuel the next chapter of Intercom.
Incredo
JANUARY 4, 2019
You have done a lot of keyword research and you found out those keywords that are worth ranking for. You have created a keyword strategy to increase rankings of your website. However, do you really know how you are going to use these keywords? If you are unsure about that, go on reading, as today we introduce 6 actionable steps for applying your keyword research.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Practical Advice on SaaS marketing
JANUARY 3, 2019
If you’re marketing and selling a software-as-a-service (SaaS) solution, feel free to ring a bell or do whatever it is you do when you win a new deal. But don’t stop there. Those new customers are worth more than just subscription revenue. They can tell you a lot to help your marketing. Think about it. They’ve just emerged from the evaluation and purchase process, they’ve seen your marketing efforts up close.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JANUARY 4, 2019
No matter how internal a decision you make seems, it always has an external effect on your customers. The interactions that your customers have with your support team shape how they think and feel about your product. In my talk at the Inside Intercom World Tour , I shared 5 lessons we’ve learned about growing our support team and how to manage making internal decisions and their effects on our customers.
Sales Hacker
JANUARY 2, 2019
In 2017 I received a LinkedIn message asking if I felt like I was living my life to my fullest potential. What followed was a year of massive change, self-discovery, and transformation. It has included a new job, a budding romantic relationship, a move from San Francisco to Seattle, a renewed spiritual perspective, and my favorite – a new perspective on my own self-identity.
Casey Accidental
JANUARY 3, 2019
Since I spent some time in VC land and have a background in marketing, a lot of people ask me about martech, or technology built for the marketers. Are these good businesses? Which tools should they use/are on the rise? In short, I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful. I think there are a few reasons for this that are not well understood, but if you understand them, it can unlock some martech opportunities that are st
Totango
JANUARY 4, 2019
‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. Seemingly every customer believes they have the power to bend the business world to their exact needs.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Net-Results
JANUARY 2, 2019
Obviously you’re going to get some answers here that say “pick our tool!”. Indeed, I am equally biased, being part of the leadership over at Net-Results marketing automation. So, let me make this brief. Using Net-Results, you can: Capture and nurture leads from your website. Vital if you’re a small team, since you can’t manually follow […]. The post What are some of the best all-in-one lead generation and sales automation software for small B2B based businesses?
Audacix
JANUARY 1, 2019
Whether you're about to implement DevOps or for ways to optimise it within your team, you must remember that DevOps is all about discipline and is definitely no magic bullet to doing it right from the outset or to fixing your perceived issues in one fell swoop. But you're in luck, because successful DevOps practitioners leave clues and patterns that you can start implementing today to supercharge the value from your DevOps program.
Sales Hacker
JANUARY 4, 2019
Summary: One of the earliest steps in my professional journey — a stint as an SAT and ACT preparation instructor for college-bound students — has unexpectedly prepared me for training sales talent. Here’s what standardized test prep has in common with coaching sales professionals in high-pressure settings. As a college freshman, choosing to teach SAT and ACT test preparation courses to high schoolers was pretty much a no-brainer.
FastSpring
JANUARY 4, 2019
The world is getting smaller as more people shop online, and it’s far more likely that customers from around the world are visiting your site with the intention to buy. If you want to maximize international sales, it’s in your interest as an online vendor of digital products or recurring subscription services to provide a shopper-friendly, localized user experience on all your checkout pages.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
ChurnZero
JANUARY 4, 2019
Firstly- Happy New Year Churn Fighters! Let’s talk 2019 predictions. No matter how deeply you gaze into the crystal ball wondering what this new year has in store for you or your business, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals?
Point Nine Land
JANUARY 2, 2019
50 B2B software marketplaces listed & four observations 50 Shades of SaaS App Stores - Spreadsheet If you’d like to be notified of our next posts you can subscribe to our newsletter. As the SaaS industry is reaching maturity, the app store model is becoming increasingly important. The past couple of years more and more software champions have launched their own SaaS app store (Salesforce, Zendesk, Hubspot…) where their customers can directly consume third-party SaaS.
Entrepreneur - SaaS
JANUARY 3, 2019
There were winners and losers in the world of SaaS last year. Here are the companies that outperformed.
FastSpring
JANUARY 2, 2019
You’ve invested considerable effort into improving your product offerings and strategizing ways to scale your digital business, the last thing you’d want to do is spend more of your precious time navigating ecommerce sales tax compliance. To help you make the most of your time, we’ve written a short blog post breaking down ecommerce sales tax for digital products.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
ChurnZero
JANUARY 4, 2019
Firstly- Happy New Year Churn Fighters! Let’s talk 2019 predictions. No matter how deeply you gaze into the crystal ball wondering what this new year has in store for you or your business, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals?
Net-Results
JANUARY 3, 2019
If you’re a larger business with a large market presence, you can probably get by without at this point. As long as you attract enough traffic, you can use inbound marketing to convert that traffic. But even HubSpot got big through cold calling, not through inbound marketing! Considering how much content is being published every day, if […]. The post Has cold calling as a skill been largely replaced by inbound marketing and automated sales funnels?
Zuora
JANUARY 4, 2019
Select excerpts from Subscribed Podcast with Chris Haigh, Director of Product, Web, Acquisition & Retention at DAZN. The post Subscribed Podcast: DAZN’s Chris Haigh on subscriber acquisition and retention appeared first on Zuora.
Casey Accidental
JANUARY 3, 2019
Since I spent some time in VC land and have a background in marketing, a lot of people ask me about martech, or technology built for the marketers. Are these good businesses? Which tools should they use/are on the rise? In short, I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful. I think there are a few reasons for this that are not well understood, but if you understand them, it can unlock some martech opportunities that are st
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
SaaS Onboarding Emails
JANUARY 3, 2019
An email marketing service sending me marketing emails. Series Overview Technically, I didn’t sign up for a free trial, since Mailchimp has a free plan. However, for the purpose of this breakdown, I captured the onboarding emails sent during my first 30 days. I chose 30 days since there’s free email and chat support for the first month on free accounts.
TrackStreet
JANUARY 2, 2019
If unauthorized sellers have gotten their hands on your inventory, you’re going to learn about it eventually. But if you aren’t proactively monitoring your products’ resale activity online, you might discover the problem too late to prevent damage to your brand, including negative word of mouth, price degradation and declining sales. So if you see any of the signs we’re about to discuss in this post, it could mean unauthorized third-party retailers are already selling your products without your
Backlinkfy
JANUARY 1, 2019
If you are a marketer and you don’t know market research, then you are missing out one of the most significant aspects in business. As a marketer, it is your accountability to research market for appropriate actions in the company. The responsibility of a marketer is to ensure getting the right product at its place with the right cost and to the right person.
Zuora
JANUARY 2, 2019
Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 12/31/18 appeared first on Zuora.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Sales Hacker
DECEMBER 31, 2018
The post 4 Tips for Living Your Best Life in a High-Pressure Sales Role appeared first on Sales Hacker.
Intercom, Inc.
JANUARY 3, 2019
Our conversation comes from the value we have at Intercom to continuously share the lessons we’re learning about growing our product and our team. Short on time? Here are five quick takeaways: As our pace of shipping increases, it’s important to take the time to understand the difference between output and outcome. Are people using the things you shipped?
Neil Patel
JANUARY 2, 2019
I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. Not only have I experienced it, but when I was starting out, I even took the small life savings that I made from cleaning restrooms and sweeping up trash to pay a marketing
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