Sat.Jun 25, 2016 - Fri.Jul 01, 2016

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A better way to visualize pipeline development? (WIP)

The Angel VC

When founders show me their sales pipeline, the data is typically visualized in some variations of one of these formats: When I see charts like this, I often find it hard to quickly wrap my head around the data and draw meaningful conclusions. Sometimes, important numbers are missing altogether. In other cases, they are there but are shown on another page or in another report.

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How Healthy is the SaaS IPO Market?

Tom Tunguz

Salesforce’s initial public offering in 2003 demarcated the beginning of a new era, the era of Software as a Service. In the 13 years that followed, many startups have followed their path to build innovative software that has transformed their respective industries and sectors. The shift has been revolutionary both in software delivery as well as sales.

Marketing 101
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"David, I'm not going to buy this": How a 2-minute shortcut turned into a $200 loss

CloseSaaS

I was walking through the Westfield mall in San Francisco when I suddenly hear: “Nice jacket! Where is it from?” I turn around and spot a guy neatly dressed in black plants and a black shirt, standing next to a mall kiosk perfectly located by the huge skylight.

Sales 52
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The Two Ingredients of Mastery

Tom Tunguz

I’ve been reading Robert Greene’s book Mastery. Greene has amassed biographies of tens of great people from Henry Ford to Paul Graham, from Alexander the Great to Larry Page. Across many of them, he identifies two common paths to mastery: mentorship and grit. The story of Leonardo da Vinci captures both ideas. Da Vinci was born out of wedlock and was prohibited from attending school.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Death by data: Numbers are killing your business

CloseSaaS

"When we let data drive our marketing, we all too often optimize for things that are easy to measure, not necessarily what matters most." — Ezra Fishman Too many startups focus on the numbers, rather than the people behind the numbers.

Data 52
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You're in the Business of Selling Promotions

Tom Tunguz

On the prospects list of every SaaS startup, you will find a list of company names and next to them a projected dollar amount projecting the potential revenue from closing the deal. Each line item might represent a sale to team, department or the entire company. Regardless, there is a single champion advocating internally for the company to invest in this software product.

Business 131