Tom Tunguz

OCTOBER 11, 2016

Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away. Antoine de St. Exupery. I remember launching a new filtering feature a Google within the AdSense product. At the time, we had hundreds of thousands of website publishers using our user-interface to accomplish many tasks. They might download reports of their revenue from running AdSense ads, configure ads to match their website’s style, and indicate their preference

Advertising 100

Advertising Engineering Revenue Startup 100

Practical Advice on SaaS marketing

OCTOBER 8, 2016

Sometimes marketing pros focus on the wrong things. When there’s a problem attracting prospective customers, marketers usually look first at their lead generation programs. They ask questions like: Is our email campaign targeting the right people? Is our website visible to search engines? Are we participating in the right events? Are our social media campaigns working?

Social Media 100

Social Media Engineering Development Marketing 100

Brian Balfour

OCTOBER 12, 2016

We have a big addiction problem in our industry. Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content.

Growth Marketing 94

Growth Marketing Marketing Underperforming Technical Team Growth Hacking 94

CloseSaaS

OCTOBER 12, 2016

How often do you conduct sales call reviews? Once a week? Once a month? Take a moment to answer that question.

Sales 52

Sales Management 52

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

OCTOBER 9, 2016

What are the attributes of the ideal SMB SaaS company, an entrepreneur asked me recently. It’s a good question. There are product, marketing, and sales attributes to that ideal company that successful SaaS business have exemplified in the past. Product. A beautifully designed, simple and elegant product is the first and most important thing. The product satisfies the top three priority for the software buyer and consequently the software buyer uses a software very frequently.

SMB 100

SMB SaaS Acquisition Education 100