Practical Advice on SaaS marketing

MAY 7, 2016

When asked why he robbed banks, Willie Sutton explained “because that’s where the money is.” Not that marketers are bank robbers, but the same idea applies to finding prospective customers. If you want to get their attention, you need to go where they are. If you’re at they'll never look, it’s unlikely prospects will see you. This idea certainly sounds logical.

Social Media 113

Social Media Banking Acquisition Enterprise 113

Tom Tunguz

MAY 12, 2016

The highest correlated factor to post-money valuations for Series A SaaS companies isn’t revenue or revenue growth, but negative churn. Revenue growth correlates to post-money with a 0.18 R^2. Revenue correlates at 0.3 R^2. Negative churn, or account expansion, correlates at 0.54 R^2. Initially, I found that result astounding, because all of the public market research and valuation work focuses instead of multiples of revenue.

SaaS 108

SaaS Market Research Churn Acquisition 108

CloseSaaS

MAY 13, 2016

2015 proved that even unicorns aren’t invincible. Snapchat’s value took a 25% hit. Evernote went through a second round of layoffs. Optimizely had to let go of 10% of their workforce. (Let’s not even talk of Zenefits.) Good Technology sold for less than half of its top valuation.

Technology 59

Technology Startup Sales 59

ReSci

MAY 11, 2016

An interesting bit of news: happiness is in. This is true for life in general, but even brands are jumping on the happiness wagon. Coca Cola's #MakeItHappy…. The post Not So Random: The Impact of Happiness appeared first on ReSci.

Branding 40

Branding 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

MAY 9, 2016

Half of innovation is invention. Creating an elegant, disruptive, and new experience is one of the greatest attractions of founding a company. A product that can change the way people view the world and interact with it – who doesn’t want to build that? Most start ups have no problem focusing time and attention on iterating, improving and perfecting product.

Startup 100

Startup Marketing Innovation Pricing 100

CloseSaaS

MAY 12, 2016

In Close, the Opportunities feature helps you identify and keep track of deals that are on the verge of closing. Any opportunity that is added to a lead becomes visible on the Opportunities screen to give your team a high-level view of your entire pipeline.

Management 52

Management 52

CloseSaaS

MAY 10, 2016

Yes is good. No is good. Maybe is where startups go to die. Let’s talk about how people get to that middle ground, Maybeland. Then, let’s talk about how to get the hell out. Truth is, most companies—most startups—have to make their way through Maybeland at some point.

Startup 52

Startup Sales 52

CloseSaaS

MAY 9, 2016

Most salespeople ask for the close way too late. They’re all waiting for the perfect moment. That moment when they have a guaranteed “yes.” We do this because we want to avoid rejection.

Sales 52

Sales 52

ReSci

MAY 10, 2016

It's no secret that customer retention is a crucial element for business success. While other marketing priorities--including customer acquisition, branding, and customer profitability-- are important, retention is paramount. Not only does customer retention also mean value retention, but it is also…. The post Retention is Paramount appeared first on ReSci.

Retention 40

Retention Acquisition Branding Marketing 40

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments