Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. **Customer Segments: **Product managers/marketers are responsible for identifying the most important customer segments a startup will pursue. Picking the right customer segments increases profitability , maximizes market size and prioritize the most attractive customer for the business.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

CloseSaaS

FEBRUARY 19, 2015

There are a lot of great resources to learn about drip emails, but one of the best ways to see what’s working now is to steal fromstudy what successful, fast-growing companies are doing now.

Startup 52

Startup Sales 52

ReSci

FEBRUARY 20, 2015

Happy Lunar New Year! While there's been some debate on whether it's the year of the Sheep or the Goat, we're calling it as irrelevant: in our book, it's definitely the year of mobile. 58% of American adults…. The post Move aside, Sheep/Goat – 2015 is the Year of Mobile appeared first on ReSci.

Mobile 40

Mobile 40

CloseSaaS

FEBRUARY 16, 2015

Here's an interview I did with Noah Kagan, one of my favorite hustlers on the world wide web. We talk about sales and marketing tactics, business strategies, regrets and most importantly: the inner game of hustling.

Marketing 52

Marketing Sales Interviewing Strategy 52

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

ReSci

FEBRUARY 19, 2015

Move over, Content Marketing - the new buzzword for 2015 is Contextual Marketing. While Big Data and Content Marketing reigned as the top marketing topics last year,…. The post Why You Should Optimize Content to Get More Sales appeared first on ReSci.

Sales 40

Sales Content Marketing Data Marketing 40