Practical Advice on SaaS marketing

FEBRUARY 6, 2013

Lots of things about software-as-a-service (SaaS) are new: the business model, the delivery model, the development model. But that doesn't always mean that the marketing tactics need to be new too. You're not obligated to use only the latest tools and techniques. Sometimes the "old" tactics will work just fine. Not everyone lives on Facebook Facebook, Twitter, Pinterest and other social media are certainly more glamorous than print media.

Social Media 113

Social Media Transportation Marketing SaaS 113

The Angel VC

FEBRUARY 7, 2013

A few weeks ago, Fabian , who worked as Point Nine's associate from the very beginning, has left to create his own startup, Wunsch Brautkleid. Hence we're now looking for a new Investment Associate to complement our investment team. Here are all the details. Please check it out and help us spread the word!

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Investment Startup 106

Tom Tunguz

FEBRUARY 7, 2013

When interviewing product managers at Google, we ranked candidates on four metrics: technical ability, communication skills, intellect and Googliness. A Googley person embodies the values of the company - a willingness to help others, an upbeat attitude, a passion for the company, and the most important, humility. In the past week, I asked two heads of engineering to identify the most important characteristic in new hires.

Sales Hiring 102

Sales Hiring Startup Venture Capital Interviewing 102

Tom Tunguz

FEBRUARY 6, 2013

Kenny Van Zant is a marketing wizard. Before his current role at Asana, Kenny managed products and marketing for Solarwinds , a publicly traded company that sells networking equipment to the mid-market. Solarwinds pioneered the low-friction, high-velocity sales model in their segment to great success. SolarWinds offered free products to their customers to gain usage data that informs their sales and marketing efforts.

Business 100

Business Sales Construction Enterprise 100

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

FEBRUARY 5, 2013

David Brooks has a great op-ed this morning on the Philosophy of Data. He argues that data offers one major advantage and one major drawback. Data enables humans to discover patterns otherwise unobservable by our senses/intuition or patterns that violate human intuition. But the religion of data engenders a fallacy: that everything can and should be measured; and with this data, the best answer will emerge.

Data 100

Data Innovation Branding Scaling 100

Tom Tunguz

FEBRUARY 2, 2013

Even the greatest minds fear missing out. Nobel laureate Richard Feynman who assisted in the development of the atomic bomb, contributed substantial advances to quantum mechanics and particle physics, discovered the cause of the Challenger Shuttle disaster and popularized science as a witty and successful author, faced this fear when confronted with a menu.

Development 100

Development Investment Management Marketing 100

The Angel VC

FEBRUARY 3, 2013

Following some advice on choosing the right market ( here and here ), building a team with product/tech DNA and the importance of an awesome product and an awesome marketing website I would now like to turn to the topic of getting your pricing right: 5th DO for SaaS startups Get your pricing right If you're following this blog for a little while, a part of this post won't be new for you because I wrote about the topic before and will repost a large part of it here.

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Pricing Startup SaaS Systems Review 109