The Angel VC

MAY 6, 2014

I've just added three new charts to my Excel template for cohort analysis. The first one shows the MRR development of several customer cohorts over the cohorts' lifetime: Each of the green lines represents a customer cohort. The x-axis shows the "lifetime month", so the dot at the end of the line at the bottom right, for example, represents the MRR of the January 2013 customer cohort (all customers who converted in January 2013) in their 9th month after converting.

Data 157

Data Metrics Revenue Pricing 157

Chaotic Flow

MAY 6, 2014

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. These fundamental SaaS metrics are all apparent in the standard SaaS profit equation below.

Acquisition 149

Acquisition Metrics SaaS Customer Success 149

Tom Tunguz

MAY 7, 2014

Some of the best content to be found about startups is locked in books. Thomas Kjemperud asked me yesterday for a 140 character recommendation of one book for founders. Reducing my list to just one and condensing an argument for why founders ought to read it in just 117 characters was just too great a challenge for me. Instead I’ve written a blog post about the nine favorite books I’ve read over the last five years have helped me understand startups and the processes that make them s

Underperforming Technical Team 147

Underperforming Technical Team New CTO CTO Government 147

Practical Advice on SaaS marketing

MAY 5, 2014

The junk email I get about replacement windows, oil change coupons, and life insurance doesn’t really bother me. Somehow I got on a list of millions of people who own a house, own a car, and can still fog a mirror. These emails go out in bulk and luckily my spam filter traps most of them. Are you talking to me? Really? What does bother me though is the inappropriate email I get that isn't sent out by the millions.

Acquisition 100

Acquisition Business Model SaaS Subscription 100

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Aaron Beashel

MAY 5, 2014

These days we have more access to great information on marketing our SaaS products than ever before. People like Sean Ellis , Neil Patel , Chris Hexton , Peep Laja and many others choose to share their knowledge of online marketing via blog posts and eBooks and it is all available for us to learn completely free as long as we have the desire. But do you get the feeling that there is just so much you could be doing it’s hard to know how it all fits together to achieve that illusive ‘Growth’?

Engineering 100

Engineering Scale SaaS Acquisition 100

Tom Tunguz

MAY 4, 2014

At a board meeting last week, one of the VPs of Marketing I’m lucky to work with presented a brilliantly simple way of explaining the evolution of a startup’s marketing tactics. I’ve drawn a diagram of the idea above, which borrows heavily from McKinsey’s 3 horizons. Startups have many different marketing options at their disposal: SEO/SEM, print, radio, TV, mail, affiliate, content marketing…The list goes on and on.

Startup 122

Startup Marketing Scale Advertising 122

Tom Tunguz

MAY 8, 2014

Has there been optimal time of year to raise a seed round? The chart above shows the number of seed rounds by quarter of the year from 2009-2013. At first blush, it would seem that the first quarter of the year is the most attractive period to raise a seed round. But that’s a faulty conclusion. First, there’s no statistical difference between the number of rounds raised in each quarter, according to a t-test on the four years of Crunchbase data I tested.

Investment 100

Investment Trends Startup Data 100

Tom Tunguz

MAY 5, 2014

Last week, we reviewed the state of the public SaaS market and observed the average company had lost 33% of its value from their highs. How have newly public consumer companies fared in the same environment and what does that mean for the tech industry broadly? I created a basket of most of the venture-backed consumer IPOs since 2010 and added bellwethers Facebook and Google.

Technical Review 100

Technical Review Marketing Enterprise Mobile 100

CloseSaaS

MAY 7, 2014

There's a reason why enterprise deals are big, and it's not just about how many users you sign up. Selling SaaS products to enterprise customers is arduous.

Enterprise 52

Enterprise SaaS Sales Startup 52

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Payments

CloseSaaS

MAY 6, 2014

Hey Close-ers!

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