Sat.Aug 03, 2013 - Fri.Aug 09, 2013

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Failure IS an option

The Angel VC

Failure may not have been an option for the Apollo 13 mission , but it certainly is an option for startups. In fact, since statistically the majority of startups fail, you could argue that it's the default option. Most successful entrepreneurs have a few failures under their belt, and most "overnight" successes are the result of years' of hard work – and in many cases years' of trial and error.

Startup 123
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Great Startup Product Design Is Telepathic

Tom Tunguz

I never thought learning how to write better might help me understand product design but it has. Great literature and well designed products share one defining attribute: they create a telepathic connection between the creator and the consumer. Before you chuckle and write me off as a palm reading gypsy, hear me out. The idea isn’t mine, but Stephen King’s.

Startup 111
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Opportunities now have a contact field

CloseSaaS

Quick update: Your opportunities in Close can now have an optional "Contact" field, which allows you to link a specific contact (from the company you’re looking at) to an opportunity.

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How not to waste $30,000 on marketing

Practical Advice on SaaS marketing

An entrepreneur who's just been accepted into a start-up accelerator that provides cash for young companies asks : "How would you spend a $30,000 budget for marketing an SMB software-as-a-service (SaaS) application?" He's selling into "a huge but highly competitive market." Based on feedback from about 10 active users, he explains, "I feel confident my application is ready to go to market. " Now it's just a matter of where to spend the $30,000.

Marketing 113
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Anticipatory Computing: The Next Big Thing Is Enabling Laziness

Tom Tunguz

Control4’s IPO last week and Nest’s massive success mark the beginning of mainstream, useful connected devices. In the decade to come, the most successful will be united by one common characteristic. They will anticipate our needs and make us lazier. Living is hard work. So many things to remember, like buying milk on the way home tonight. Plenty of software has been written to help us manage our daily torrent of to dos.

Software 100