Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. SaaS startups, however, have unique advantages. Unlike consumer Internet products, SaaS products are essential business tools. SaaS customers take them very seriously. SaaS customers want to provide feedback and they want to see that feedback acted upon in a timely fashion.

Product Marketing 130

Product Marketing Marketing SaaS Software Development 130

Tom Tunguz

SEPTEMBER 20, 2015

One of the most powerful levers for SaaS companies to master is payback period. Payback period is the number of months a company requires to payback its cost of customer acquisition. The median SaaS startup has a payback period of 15 months on a gross margin basis. A short payback period confers two massive advantage to a startups: smaller working capital requirements and a consequent ability to grow much faster.

Startup 123

Startup Sales Hiring SaaS Payment Services 123

CloseSaaS

SEPTEMBER 21, 2015

What do you do when you’re a certain personality type - e.g. high energy, fast and enthusiastic - and your prospect is the exact opposite: deliberate, reserved, quiet. It’s common knowledge in sales that you should pace or mirror your prospect to build rapport. But should you really?

Sales 59

Sales 59

ReSci

SEPTEMBER 25, 2015

There has recently been a lot of hype about marketing automation and predictive analytics. But no tool on the market has been able to deliver on its promises.…. The post Adaptive Lifecycle: Why We Built It [RS Labs] appeared first on ReSci.

Marketing 40

Marketing 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

SEPTEMBER 23, 2015

SaaS Enabled Marketplaces benefit from a unique advantage in their go-to-market. They have a panoptic view of their market place, which over time provides them an unassailable competitive advantage. SEMs provide software to suppliers and consumers, and then make a market between them. The first SEMs flourished in advertising. Google manages one of the world’s largest advertising market places.

Marketplace as a Service 108

Marketplace as a Service Data SaaS Advertising 108

ReSci

SEPTEMBER 25, 2015

Cortex is the industry’s first marketing platform powered by Artificial Intelligence (A.I.). It makes decisions based on our deep predictions about where a customer is in their journey, the types of items he or she likes, and the most appropriate discounts for that user. The post The Science Behind Cortex: Prediction-Powered Marketing Automation [RS Labs] appeared first on ReSci.

Artificial Intelligence 40

Artificial Intelligence Marketing 40

ReSci

SEPTEMBER 23, 2015

Marketing Automation has been a buzzword for some time now, and it’s easy to see why. Every day, millions of people engage with their favorite brands online, and each user comes with their own stack of behavioral quirks: a wide variety of browsing habits, shopping preferences, and…. The post Marketing Automation’s Fatal Flaw appeared first on ReSci.

Marketing 40

Marketing Branding Engagement 40