Sat.Jun 29, 2019 - Fri.Jul 05, 2019

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From Freemium to Enterprise with Slack (Video + Transcript)

SaaStr

Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Want to see more content like this? Join us at SaaStr Annual 2020. Kevin Egan, VP of North American Sales @ Slack. Dannie Herzberg, Head of Mid-Market Sales @ Slack. FULL TRANSCRIPT BELOW.

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How to Optimize Your SaaS Pricing Page? (Best Practices + Examples)

Incredo

Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close!

Pricing 265
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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

The Software as a Service (SaaS) industry is growing at a rapid rate. According to Statista , this year its value is predicted to reach around $124.53 billion worldwide. While growth is excellent news, it also means that your competition is getting stronger. SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition.

Scale 111
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Best Practices and Pro Tips for Using An A/B Testing Tool

The Daily Egg

The smallest design changes can sometimes have the biggest impact on your conversion rates. And sometimes the most popular fads will actually backfire horrendously on your site (I’m looking at you, infinite scroll). The only way to know for sure is to A/B test those changes to see what resonates with your website visitors and […] The post Best Practices and Pro Tips for Using An A/B Testing Tool appeared first on The Daily Egg.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The key to getting your first 10 customers isn’t sales – it’s product

Predictable Revenue

Take that extra period of time, get on the phone, learn your market, and get those critical metrics in time, your efficiency will go through the roof. When we hit product market fit, we went from 0 – $40K monthly recurring revenue in just two months. We nailed what our customer needed. The post The key to getting your first 10 customers isn’t sales – it’s product appeared first on Predictable Revenue.

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Are you giving up on your prospects too soon?

Practical Advice on SaaS marketing

One of my clients told me a story that they’d just closed a large new deal with a prospect that’s been in their pipeline for a long time – as in 2 years’ long time. And that’s not some crazy outlier. They’re working other opportunities that have been in there for well over a year. This is not how it’s supposed to go In the ideal world, prospects step through a simple, straight-line process: - enter the pipeline as a lead - convert from a lead to a qualified opportunity - convert the opportunity

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What Works for Content Marketing in 2019 (and Beyond)?

Chart Mogul

Content marketing is becoming harder. What has worked so far, might not be as effective anymore. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Editor’s note: This is a guest post by Sujan Patel. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience.

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How to unlock the growth potential in your account executives with Lessonly’s Justin Clifford

Predictable Revenue

Throughout their discussion, Collin and Justin tackle a philosophical, nuanced, and undeniably important aspect of sales: inspiring your team to be themselves and excel at their jobs. The post How to unlock the growth potential in your account executives with Lessonly’s Justin Clifford appeared first on Predictable Revenue.

Revenue 124
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The Top 20 SaaStr Posts of 2019 (so far)

SaaStr

So we’re into 2H’19 (where did the time go?), and hopefully 1H was a good one for you! We now produce so much content on SaaStr, we thought we’d share the Top 20 Posts of 2019, so far. The stuff that resonated with our community the most. #1. The Ultimate Guide to Scaling, Sales & Raising Capital (i.e., a PDF of Our Top 100 Answers on Quora).

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Shortcuts to superpowers: What an emerging design pattern tells us about disruption

Intercom, Inc.

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6 Marketing Benefits to Getting Certified as a Woman-Owned Business

Nimble - Sales

If you’re thinking about getting certified as a woman-owned business, the Women’s Business Enterprise National Council (WBENC) is the largest certifier in the United States. There are other certification programs too, particularly at the state level. Getting certified is not a quick process, but it brings numerous benefits you could enjoy. “The only way to […].

Business 101
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All about Direct Listings

Andreessen Horowitz

For startups seeking to build a sustainable and enduring business, we’ve covered a lot of the strategic financing milestones along the way — from mindsets for startup fundraising to when and how to build a finance function with a CFO …

Finance 96
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What were 5 distinct milestones that you encountered on the road to becoming a CEO?

SaaStr

Everyone’s journey is a bit different. Clearly, some folks are skilled enough to start right there, e.g. the Stripe founders, Bill Gates, etc. For me, it took a while to build up the experiences and confidence to get there: First, I worked with enough startups and CEOs to “get it”. I had a chance as a startup lawyer working in “Silicon Valley” to work with 20+ startups.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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9 Time Management Tips With Your CRM

Teamgate

Close your deals faster. Learn how to get the full value from your sales CRM, using a great range of labour-saving features. The salesperson’s toolbox. Your CRM is a lot like a craftsperson’s toolbox. An intelligently designed space, holding everything you need to manage your complete sales process. In a toolbox, the most used tools are usually found at the top.

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10 Social Media Tools Every Small Business Can’t Live Without

Nimble - Sales

Today, the success of a small company largely depends on how its managing team works and distributes tasks. To maintain a pace that allows you to compete in the modern market, it is better to use specialized programs and services. The following article focuses on the latest trends in management tools for social media and […]. The post 10 Social Media Tools Every Small Business Can’t Live Without appeared first on Nimble Blog.

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A Quick Checklist for Building SaaS Businesses

Entrepreneur - SaaS

Are you looking to start a SaaS business? Run through this checklist before you do.

Business 111
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What are some major advantages of annual vs. monthly subscription billing for SaaS?

SaaStr

I think the “advantages” of pushing annual billing over monthly are mostly an illusion. With some potentially large significant downsides. At first blush, annual billing seems better: Churn is lower , since the earliest a customer can churn in month 13, by definition; and. Can help cashflow a bit ; getting all the cash up front can help with cashflow, no doubt; and.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How serverless computing makes development easier and operations cheaper

IT World

Developers spend countless hours solving business problems with code. Then it’s the ops team’s turn to spend countless hours, first figuring out how to get the code that developers write up and running on whatever computers are available, and second making sure those computers operate smoothly. The second part truly is a never-ending task. Why not leave that part to someone else?

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How My Internship with Nimble Made Me More Confident as a Marketer

Nimble - Sales

This article was quite challenging for me to write. Summarizing three months of insightful knowledge into a couple of paragraphs is a challenge that I thought I would never take on. Nevertheless, thanks to my experience in a startup like Nimble, I have learned how to excel even when I am not in my comfort […]. The post How My Internship with Nimble Made Me More Confident as a Marketer appeared first on Nimble Blog.

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16 (x2) Things We’re Watching, Listening to, and Playing This Summer

Andreessen Horowitz

We’re a culture of readers here at a16z, and have shared lots of what we’re reading already — but we also love entertainment !

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SaaStr Podcast #247 with Hired CEO Mehul Patel

SaaStr

Ep. 247: Hear from Hired’s CEO Mehul Patel on how to move from transactional to recurring revenue. Hired is a marketplace that matches tech talent with innovative companies. Hired combines job matching with unbiased career counseling to help people find a job they love. Through Hired, job candidates and companies have transparency into salary offers, competing opportunities and job details.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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How to Build a Personalized Sales Metrics Strategy (in Just 6 Steps)

Sales Hacker

If you want to compete in the modern sales world, your team and your strategy must be powered by data. Track the sales metrics that drive success for your org, and you’ll bring instant alignment to the sales floor — because everyone will know exactly where they stand and what’s expected of them. Plus, you’ll be able to set the right goals, hold people accountable to their numbers, and know how and when to course correct if your team is headed off track.

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Secrets of successfully onboarding a B2B SaaS Customer

CustomerSuccessBox

Several studies have shown that successful customer onboarding is one of the most crucial pieces to make a customer renew their contracts in future. Though every company will have a different customer onboarding process as per their requirements but there are some basic things every B2B SaaS company should follow. A few months ago we conducted a Customer Success meetup in Bangalore where several Customer Success Leaders came and shared their learnings and insights on various topics.

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Understanding the SaaS Customer Lifecycle

Cobloom

The SaaS customer lifecycle covers the acquisition, engagement and retention of your customers. Depending on where they are in their lifecycle, customers need different things from your company to help them achieve their desired outcomes and move to the next stage in the cycle. Today I’m breaking the SaaS customer lifecycle down into nine stages, and mapping out what your customers are doing at each stage of the cycle.

SaaS 64
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Join CROs, CMOs and SVPs of Brex, Flexport, Talkdesk, PatientPop, Intacct, Gusto + More on Aug 29 at SaaStr Scale!!

SaaStr

We’re doing a new, very cool, all-day, 1-day event in San Francisco on August 29th just on The Playbook. The Playbook: To Recruiting Your Sales Team, with Brex CSO Sam Blong. To Scaling High-Performing Teams, with Gusto COO Lexi Reese. To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. To Defining the Journey from Prospect to Champion with Kathy Lord, SVP Sales at Intacct.

Scale 125
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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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16 (x4) Books We’re Reading This Summer 2019

Andreessen Horowitz

Summer is finally here, and hopefully that means a little more time to kick back, relax, and read.

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Totango Product Updates | July 1st, 2019

Totango

We know that our customers spend their day to day in Totango Spark. This enables them to stay always up to date with their customer status and goals. During this year we focus a lot on Customer Success Manager productivity and we just release Account Profile Links to enable them quick access to all systems. Keep reading to learn how this feature will enable your team to focus on the customer and deliver results.

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The 3 stages of sales reporting

CloseSaaS

Sales reporting seems like it should be pretty easy—measure what you've done, put it in a spreadsheet, and use it to improve your sales process. Simple.

Sales 52