Sat.Oct 13, 2018 - Fri.Oct 19, 2018

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SaaStock Dublin 2018: Get inside your Buyer’s Head – Improve Conversion Rates

For Entrepreneurs with David Skok

At this year’s SaaStock, I presented on one of my favorite topics: how to improve your marketing and sales funnel conversion rates using a deep understanding of what is going on in your buyer’s mind as the navigate through their purchasing process, and experience your marketing and selling.

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How to keep KPIs meaningful for your customer support team

Intercom, Inc.

“If you can’t measure it, you can’t manage it,” as Peter Drucker put it. But that approach doesn’t just apply to your supply chain management, revenue or churn rates – most fundamentally, it also applies to people and our performance. People are all unique, and our performance can vary from hour to hour, never mind from day to day. Measuring that is inherently messy and difficult, which is why crafting effective KPIs for people’s performance is so challenging.

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SaaS Freemium/Free Trial Survey is Here

Tom Tunguz

Earlier this year, I wrote about MadKudu’s analysis of free trials and asked if readers were interested in another benchmarking survey on the topic, and the response was overwhelming. Over the last few weeks, my colleague Patrick Chase , and I (along with help from many people in the community) have been busy putting the survey together. I’d like to thank Ryan Janssen for lending a hand.

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Five Key Skills for Sales Ops Career Success

InsightSquared

If you’ve ever thought about becoming a lawyer, the path is pretty clear: Get a Bachelor’s degree. Take the LSAT. Earn your JD. Pass the bar. The process may not be easy, but at least it’s laid out. You know exactly what steps to take, including recommended classes and exam prep courses, in order to put yourself on a path to success. When I think about sales operations, there is no defined route to take.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Get inside your Buyer’s Head – Improve Conversion Rates

For Entrepreneurs with David Skok

At this year’s SaaStock, I presented on one of my favorite topics: how to improve your marketing and sales funnel conversion rates using a deep understanding of what is going on in your buyer’s mind as the navigate through their … The post Get inside your Buyer’s Head – Improve Conversion Rates appeared first on For Entrepreneurs.

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What are some of the challenges marketing automation providers like HubSpot and InfusionSoft face?

Net-Results

Having operated as a consultant in the B2B marketing automation space and having worked behind the scenes at a major marketing automation vendor, I can perhaps shed some light on this topic. Adoption One of the biggest problems I kept running into as a consultant was adoption. And that simply means that customers actually use the product on a […].

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Employee Spotlight: Sian Wang, CFO and Financial Trailblazer

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform. Q: What is your role at FastSpring? A: I serve as the Chief Financial Officer where I’m responsible for budgeting, forecasting, and strategic planning.

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Reducing Churn With Machine Learning Powered Push Messages

Ryan Berg

According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed way to reduce churn, and the wrong message at the wrong time.

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5 apps to power faster resolutions with Answer Bot

Intercom, Inc.

Last week, we released our intelligent bot, Answer Bot , which helps you provide instant resolutions to customers by automating answers to their common questions. One of the unique things about Answer Bot is that not only does it provide specific answers rather than just article suggestions, but those answers can also include apps to power the actions needed to resolve their questions.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

By Geoff Roberts Last year Clement Vouillon of Point Nine Capital wrote an article entitled The Rise of the Non “VC compatible” SaaS Companies. It made the rounds in tech circles online. And it expressed a growing sentiment in the world of SaaS start-ups; for the majority of SaaS founders the traditional VC model is a clusterfuck that makes very little sense.

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Why You Should Focus on Subscription Services

FastSpring

The traditional software licensing model is outdated. And we’re seeing this reflected in the seismic shift in preferences on the part of both businesses and consumers to subscribe to services instead of outright buying access to products. In other words, we are now in an era of subscriptions, in which businesses are progressively moving towards subscription-based business models.

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What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?

Sales Hacker

A couple weeks ago Zoominfo , a premiere B2B contact database, acquired Datanyze , a more recent pioneer that arms sales teams with technographics about their leads. The sales world is abuzz about these two joining forces! Both have ranked very highly in recent years as top tools for startup sales tech stacks, as shown by Bowery Capital’s most recent Annual Sales Stack Report here.

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Reducing Churn With Machine Learning Powered Push Messages

Ryan Berg

According to research conducted by UrbanAirship, 95% of opt-in users who don’t receive a push notification in the first 90 days will churn. And users who received more than one push message a day had 820% higher retention rates than users who received zero notifications. But just blasting users with frequent messages isn’t a guaranteed way to reduce churn, and the wrong message at the wrong time.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Improve your cold email response rates with these social proof techniques

CloseSaaS

When you send a sales email, you could have the most compelling subject line. The most enticing content. The most exciting CTA. But if I don’t know you and your company, I’m always going to be left with one question: Why should I trust you?

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Subscribed Podcast: Anne Widera on the future of the mobility industry

Zuora

Select excerpts from Subscribed Podcast Ep #23 with Anne Widera. We talk to Anne about the future of the mobility industry including self-driving cars, scooters, and more! The post Subscribed Podcast: Anne Widera on the future of the mobility industry appeared first on Zuora.

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Highlights from TSW ‘18 in Las Vegas

Totango

We had a great time at the Technology and Services World (TSW) in Las Vegas networking, sharing ideas, and learning about the latest trends in technology services. It was a valuable and insightful event and the turnout at our booth from prospects and customers plus the successful session with our CEO Guy Nirpaz and Dilip Kumar, COO of Dimension Data, as they presented how Dimension Data has achieved better business results overall running on Totango, was by far the highlights for us.

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Churn Monster: Manic Customer

ChurnZero

Churn Monster #5: Manic Customer. With Halloween approaching there’s all sorts of spooky things around us, which makes it a perfect time for us to talk – churn monsters! If you are responsible for customer success or customer retention at your company, you have monsters in your closet. These churn monsters take big bites out of your customer base, which can be very scary.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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How to create high-converting sales email drip campaigns (webinar)

CloseSaaS

Here's the recording of today's webinar about how to create high-converting sales email drip campaigns with our own Nick Persico and Richard Muscat.

Sales 52
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PODCAST 29: The Customer Success Organization Structure that Creates Alignment & Drives Growth w/ Nick Mehta

Sales Hacker

This week on the Sales Hacker podcast, we interview well-known SaaS executive & Gainsight CEO, Nick Mehta. Nick is a two-time entrepreneur, previously having started a SaaS platform called Live Office. Through its acquisition by Symantec, he was Vice President at Veritas Software and Symantec Corporation. Nick talks to us all about customer success , how to measure it, how to think about it, what phases are important and relevant to your company when you’re incorporating customer succe

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What Customer Success and Software Adoption Teams Can Learn From Nature!

TriTuns

I recently watched this great video from Sustainable Human that tells the story about how reintroducing just 14 wolves to Yellowstone National Park in 1995 had a profound impact on that natural ecosystem. The video states that, “We all know that wolves kill various species of animals, but what perhaps we’re slightly less aware that they give life to many others”.

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What do users of enterprise SaaS expect from customer service?

Net-Results

You know what? They expect too little. Far too little. Growth at the expense of the customer One of the biggest problems with the enterprise SaaS market is that it is an area of heavy growth. The growth isn’t the problem, it’s that the SaaS companies tend to focus on just growth. At the expense of a group of […]. The post What do users of enterprise SaaS expect from customer service?

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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How to Do Retention Analysis with Rakam?

Rakam

What is Retention? Retention is a metric that, helps you to understand how often users return to your app/website after their first usage. The data is formed by the two events, which are First event and Returning event. Retention data can be charted daily, weekly or monthly. Why Retention Is Important? As explained above, retention analysis allows you to see how often your users come back to your app after their first usage.

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GymForLess Uses ChartMogul to Reduce Churn, Enhance Services

Chart Mogul

The subscription economy has been a boon for the fitness industry. See how GymForLess is leveraging their revenue data to drive predictable growth. GymForLess is a desktop and mobile marketplace that gives fitness enthusiasts instant access to thousands of gyms across Spain. Their more than 200,000 users can book time at a gym, or a space in a specific class, right from their smartphone.

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The Secret to Getting Your Customers to Drive Software Adoption on Their Own

TriTuns

For years – long before the invention of SaaS, software vendors could make tons of sales by selling customers on the idea that software would solve all (well, most) of their problems. If you bought their system, all the great features and functions baked into their product would deliver great results. Vendors had polished demos that looked great and made buyers salivate.

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Zuora partners with Amazon Pay to expand subscription billing options

Zuora

Zuora announced today that it had been selected as a Premier Partner in the Amazon Pay Global Partner Program. The post Zuora partners with Amazon Pay to expand subscription billing options appeared first on Zuora.

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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

Discover how co-branding and white labeling can transform your integrated payment solution to enhance user experience and build customer trust. This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies. It's an informative and strategic guide for those looking to make informed decisions in a competitive market.

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Reseller Pricing Program: Are You Undermining It with Any of These Mistakes?

TrackStreet

That reseller pricing program you’ve drafted and are now trying to enforce? Or the one you’re planning to draft and roll out soon? It’s a great step in safeguarding your brand value and your company’s long-term viability. You can’t build a strong brand in the marketplace, after all, if your retail partners are free to advertise your products for discount-bin prices or treat them as loss leaders to lure customers to their stores.

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Upgrading ReSci from Rails 3.2 to 5.1

ReSci

We did it! After 6+ months of diligent planning and focused execution, we’re celebrating a successful upgrade of our main application from Rails 3.2 to 5.1! In this article we discuss the motivations for doing this upgrade, how we methodically did it, and the learnings. The post Upgrading ReSci from Rails 3.2 to 5.1 appeared first on ReSci.

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3 Best Co-browsing Software Companies

Upscope

Below we'll show you 3 of the best co-browsing software solutions in the market and how they're different. We cover Upscope, Surfly and Acquire. Related : What is cobrowsing? Why do cobrowsing solutions differ? Aren't they all the same? Not even close. Co-browsing is fundamentally different to traditional screen sharing because it involves passing the code rather than streaming a video.