Sat.Jul 08, 2017 - Fri.Jul 14, 2017

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The Best Book on the Fundamentals of Selling

Tom Tunguz

I’ve asked many VPs of Sales the same question. Which is the best book on the fundamentals of selling? Almost unequivocally, they respond, “Miller-Heiman.” The New Strategic Selling is an updated version of the original Strategic Selling, which was published in 1988, and describes the key activities of successful sales people. I resonated with two concepts in the book: the 4 Seller Response Modes and the authors’ recommendations on how to prioritize a salesperson’s

Sales 168
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Sometimes Prospects Just Aren't Ready to Buy

Practical Advice on SaaS marketing

I get it: For marketers, it’s all about “conversion.” The marketer’s job is to convert visitors into leads, convert leads into a qualified opportunities, and convert qualified opportunities into paying customers. The job is to shepherd prospective customers through the process - at high volume, cost-effectively, and quickly. But what the marketer needs to do and the prospective customer wants to do aren’t always in sync.

Finance 100
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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Subscribe to get the rest of the series. This is part three in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series In the introduction I explained there are two types of companies : Tugboats, where growth feels like you have to put a ton of fuel in to get

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A new Lead Importer and a fresh coat of paint

CloseSaaS

In recent weeks, our Product team rolled out a revamped Lead Importer to help you avoid importing duplicates, and a slew of visual design improvements.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Is Your Welcome Series Hurting Your Business?

ReSci

It makes a lot of sense: A new visitor signs up to your website or mobile app, and you’d like to pace them through their “welcome” period. Maybe you’d like to tell the story of your company vision over a series of emails. Or you’d like to give them an introductory discount on the day…. The post Is Your Welcome Series Hurting Your Business? appeared first on ReSci.

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Demo Day brainfreeze? 7 tips to make your investor pitch a no-brainer

CloseSaaS

This is it: Demo day. The day you’ve been waiting for, and the day every moment in your incubator was preparing you for. Are you ready?

Sales 52
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5 person sales team? Here's how to create predictable performance

CloseSaaS

What’s makes a great salesperson? Consistency. And this just gets more important when you’re dealing with a sales team.

Sales 52