Intercom, Inc.

JULY 2, 2018

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

Advertising 199

Advertising Branding Technology Product Marketing 199

Practical Advice on SaaS marketing

JULY 1, 2018

I’m a long-time fan of inbound marketing, even before it got that nifty label. Why not attract prospective customers that are actively looking for a solution? That’s got to be easier than hunting for them one at a time, or indiscriminately broadcasting your message to the whole planet. The idea makes perfect sense, except when one key piece is missing: prospects that are actively looking.

Advertising 113

Advertising Education SaaS Marketing 113

Sales Hacker

JULY 3, 2018

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. So our team tried to fill the gap to help you build or enhance your own sales stack.

Scale 66

Scale Outsourcing Services Sales Recruiting Outsourced Development 66

CloseSaaS

JULY 2, 2018

Everyone loves to complain about how competitive their market is. But I hate to break it to you, it’s not just you. Technology has made it easier than ever to create game-changing products and every single industry is only going to get more competitive.

B2B 52

B2B Marketing Startup Technology 52

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Intercom, Inc.

JULY 6, 2018

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

Management 197

Management Sales Forecasting Software 197

Sales Hacker

JULY 2, 2018

Below are six examples of sales discovery questions you should ask your prospects for an accelerated sales process. In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. But when it comes to the discovery call , many of us assume we can wing it. It’s strange because the discovery call is how we uncover critical information early in the sales cycle.

Sales 58

Sales Revenue B2B Pricing 58

The SaaS CFO

JULY 5, 2018

When Do You Need an Investor Teaser Template? If you are looking for funding or need and an easy way to respond to serious private equity inquiries, then an investor teaser template should be ready to go on your shared drive. This free PowerPoint template (download below) is based on a real-life teaser document and […]. The post When Do You Need an Investor Teaser Template?

SaaS 53

SaaS 53

Intercom, Inc.

JULY 6, 2018

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

Management 138

Management Sales Forecasting Software 138

Inturact

JULY 1, 2018

It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting. I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. A successful compost pile is a carefully constructed layered mass of dry, brown matter – dead leaves, dry lawn clippings, straw – and green waste (fruit and vegetable waste from your kitchen).

Content Marketing 41

Content Marketing Marketing SaaS Construction 41

Advertisement

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Sales Hacker

JULY 3, 2018

The post Win More Competitive Deals with These 5 Selling Strategies appeared first on Sales Hacker.

Strategy 66

Strategy Sales 66

SaaSOptics

JULY 3, 2018

MRR is the most popular method of normalizing recurring revenues for subscription analytics. Normalized revenue provides a clearer picture of performance, especially when reported in categories relative to prior periods.

Subscription 40

Subscription Payment Features Revenue Metrics 40

Intercom, Inc.

JULY 2, 2018

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

Advertising 136

Advertising Branding Technology Product Marketing 136

wepay

JULY 5, 2018

Hiring for SaaS companies is difficult. Hiring is often cited by leaders of platform and ISV companies as one of the single biggest challenges they face. Many believe that it is an ongoing challenge and one that they need to stay on top of throughout the growth of their organization. But even if you are in ‘always be hiring’ mode, you’ll need more focus at startup, at times of rapid growth and when hiring specifically for customer growth.

Customer Success 40

Customer Success SaaS Payments Scale SaaS 40

Advertisement

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Claudiu Murariu

JULY 3, 2018

Without any further ado, a highly engaged user is defined as someone who regularly receives value from your product. There are 2 main elements to this definition that are worth exploring: the value users find in your product, and the frequency with which they use it A. The value refers to the actions performed by the users (inside or outside the app) which deliver what you promised them.

Engagement 40

Engagement SaaS Machine Learning Artificial Intelligence 40

Outseta

JULY 2, 2018

By Geoff Roberts 5 min read It’s been a couple of months since our last Outseta Company update , so we figured we’d hit you with one before you’re all lounging by the lake/beach/pool for the 4th of July. Here’s what we’ve been up to since April. Product Update New Navigation UI and Global Search Since James Lavine joined our team, he’s been focusing on improvements to our user interface.

Payments 40

Payments Payment Methods Payment Services SaaS Payments 40

Adhere Creative

JULY 5, 2018

W ouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency?

Marketing 49

Marketing 49

The Marketing & Growth Hacking Publication

JULY 1, 2018

Looking leads to reading and remembering, right? Continue reading on Marketing And Growth Hacking ».

Growth Hacking 40

Growth Hacking Marketing Advertising 40

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.

Marketing 191

Marketing Sales Hiring Sales Recruiting Innovation 191

Sales Hacker

JULY 3, 2018

On episode 14 of the Sales Hacker podcast, we speak with Brad Svrluga , Founding Partner at Primary Venture Partners about the top seed funding tips for startups. If you missed episode 13, check it out here: Using the Science of Perfect Timing to Improve Sales Outcomes. What You’ll Learn. The current state of the investment market in New York. How to build an executive team that works well with investors.

Interviewing 42

Interviewing Sales Acquisition B2B 42

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.

Marketing 165

Marketing Sales Hiring Sales Recruiting Innovation 165

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. The easiest way to do that? Tell a compelling story.

Sales Hiring 171

Sales Hiring Technical Review Development Team Review Scale 171

Advertiser: Data Robot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

Generative AI

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. The easiest way to do that? Tell a compelling story.

Sales Hiring 163

Sales Hiring Technical Review Development Team Review Scale 163