Practical Advice on SaaS marketing

JULY 15, 2013

Tradeshows can be an effective way to get in front of prospective customers. But not if you do them the wrong way. You'll know it's the wrong way when you find yourself standing in a small booth in a remote corner of a vast exhibition hall, desperately hoping that some lone soul will meander their way past and glance in your direction. You'll know it's the wrong way when you're checking your email every two minutes, trying to relieve the monotony.

Travel 113

Travel Acquisition SaaS Software 113

Tom Tunguz

JULY 16, 2013

Earlier this week, I met an experienced head of sales. During our meeting, the candidate shared a simple way of thinking about a startup’s sales process that resonated with me. A startup’s sales evolution contains three phases: beta, reference customer, ROI calculator. Beta : A founder of the startup develops relationships with a handful of customers who will work in tandem with the company to design, tune and improve the product.

Startup 109

Startup Sales Development Investment 109

CloseSaaS

JULY 18, 2013

We made another step in our journey towards better and more insightful analytics. You’re now able to see how many emails you sent, how many of them were opened, and the corresponding percentage. The numbers are also broken down per email template.

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Tom Tunguz

JULY 17, 2013

This week, I visited a startup whose office had a very unusual feature: a usability lab. There I was in a soundproofed room with a table in the center flanked by two chairs, one for a user and one product manager or UX researcher. On the table, a constellation of web cams record a user’s facial expressions and interactions with a mobile phone or laptop while a microphone captures the user’s voice.

Mobile 100

Mobile Startup Development Management 100

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

JULY 14, 2013

With more than 80% of venture capital investments occurring in enterprise and with the public markets disproportionately rewarding SaaS companies with huge enterprise value-to-revenue multiples ( median is 7.6 ), it’s no surprise that interest Software-as-a-Service is booming. After meeting quite a few SaaS companies, I’ve compiled a list of my ideal characteristics for a SaaS business below.

Sales Hiring 100

Sales Hiring Venture Capital SaaS Machine Learning 100