Don't waste marketing money: all thought, no action
Practical Advice on SaaS marketing
MAY 7, 2012
I pulled up behind a step van at a stop light and read on the back door, "Need a spark? Call Mark. Mark Olsen, Electrician" OK, it's not Shakespeare. It's not even Ogden Nash, but kinda catchy. I thought it could work for other tradesmen too. "Sprung a leak? Call Dominique." "Need concrete? Call on Pete." (OK, it was a long light.) The silly tagline did part of its job.
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