Practical Advice on SaaS marketing

AUGUST 8, 2015

Bravo! You’ve landed a new customer. You've successfully lead someone through the tortuous process from a lead to a qualified opportunity, maybe to a free trialer, and finally to a paying customer. And you’ve been racking up customer acquisition costs all along the way. Whatever tactics you use - search engine marketing, events, email, webinars, etc. - they all cost money.

Payment Solutions 124

Payment Solutions SaaS Payments Payment Features Payment Services 124

Tom Tunguz

AUGUST 13, 2015

In a book called The Outsiders - Eight Unconventional CEOs and their Radically Rational Blueprint for Success , the author William Thorndike asks the question, who have been the best CEOs ever? And what metric should be used to gauge them? Thorndike doesn’t choose Jobs or Welch or Gates. Instead, he selects the 8 CEOs whose company’s share price appreciated the most compared to the S&P 500.

Acquisition 108

Acquisition Investment Pricing Startup 108

CloseSaaS

AUGUST 11, 2015

We've got three exciting webinars coming up for you in the following weeks: On sending cold emails, making cold calls and an effective framework for turning prospects into buyers.

Sales 52

Sales 52

ReSci

AUGUST 14, 2015

Here at Retention Science, our data science team spends a lot of time thinking deeply about customer retention for commercial businesses. Although what we think retention actually means is a topic for a future post -- hint: it's a bit more complicated than most people initially think! -- at its core,…. The post Retention Metrics Explained: What Is Customer Churn?

Retention 40

Retention Churn Metrics Data 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Tom Tunguz

AUGUST 12, 2015

No matter the stage of the business, startups need to manage the size of their Employee Stock Option Pool or ESOP. The ESOP contains the shares set aside by the company for hiring and retaining employees. Like a financial budget, ESOP budgets help a startup plan how to finance its growth. Most Series A companies create pools of 15-25% of outstanding stock.

Startup 108

Startup Compensation Finance Benchmarks 108

Tom Tunguz

AUGUST 8, 2015

When we say a startup has raised a big round, we often mean the round is big in two dimensions - total amount invested and valuation. And when we say a big valuation, more precisely we imply the round was priced at a high revenue multiple. A SaaS company that will generate $400M in revenue next year that raises $200M at $1B valuation has raised a big round, but at low valuation-to-revenue multiple of 2.5x.

Pricing 100

Pricing Startup Investment Revenue 100

CloseSaaS

AUGUST 12, 2015

Many different kinds of businesses use the bait-and-switch technique. In some industries, it’s almost become a standard practice we as consumers come to expect (e.g., a flight that’s advertised as $224 after all the fees, taxes, and surcharges costs $826).

Advertising 52

Advertising Business 52

CloseSaaS

AUGUST 10, 2015

We're happy to announce the release of a powerful new feature to help you harness the power of the follow-up! Feature Announcement Email Sequences: email drip campaigns for salespeople. Schedule sequences of emails to be automatically sent over days or weeks. Learn more or try for free.

52

52

CloseSaaS

AUGUST 10, 2015

You work hard to generate leads for your sales pipeline by sending out cold emails. But your cold prospects don't respond. Do you know what the best follow-up strategy is?

Strategy 52

Strategy Sales 52

Advertisement

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

ReSci

AUGUST 11, 2015

In 2014, shoppers spent 101.9 billion online during the holiday season, and this year, that number is expected to grow. Avoiding the crowds and the ability to shop…. The post Maximize ROI for the holidays: 5 ways to improve product recommendations appeared first on ReSci.

40

40

CloseSaaS

AUGUST 13, 2015

Happy Thursday, Closers! We have another improvement to email sending experience in Close, in addition to the just-launched email follow-upsfeature!

40

40