Sat.Feb 18, 2017 - Fri.Feb 24, 2017

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Three Strategies for Engendering Negative Net Churn in Your SaaS Startup

Tom Tunguz

There are three ways to create negative churn that I have observed in the market. First, usage expansion. Second, feature expansion. Third, product expansion. Usage expansion is the most common way to create negative churn. Utility based pricing models like buying SMS credits on Twilio, or compute on Amazon or data processing on Mulesoft lend themselves to gradually increasing account sizes, as customers use more and more of the product.

Churn 108
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Free download: The Sales Hiring Playbook by Steli Efti

CloseSaaS

Building a high-performing sales team is hard. And it starts with hiring the right people. I've been doing this for about 15 years now in various industries, and there's plenty I've learned. I put it all down in a book and am sharing it with you today, totally free.

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Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Entrepreneur - SaaS

Service as a Solution can differentiate businesses facing barriers.

Pricing 72
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Improve Your A/B Testing For Email in 2017… Don’t Get Left Behind!

ReSci

If you’re looking to level up your A/B Testing, you’re in the right place! You may be seeking to become a world-class email marketer and don’t know where you are comparatively. Or maybe your desire is to go from semi-effective to consistently executing campaigns that. The post Improve Your A/B Testing For Email in 2017… Don’t Get Left Behind!

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Benchmarking Mulesoft S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Founded in 2006, Mulesoft is an 850 person company based in San Francisco that builds data integration tools. The company started originally as an open-source product and then focused on its paid offering. Today, the business generates nearly $200 million annually in revenue, and is growing at 70%. The business filed to go public last week , and the documents reveal a very impressive business operating at scale.

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Analyzing your Google Search History with Rakam

Rakam

Google allows you to export your Google searches that you did since you created your Google account but doesn’t have any dashboards for analyzing your historical data. I thought that it would be an interesting case if I could download my search history from Google and analyze the data and create a dashboard for my Google search history in Rakam. First of all, you will need to export the raw events from Google using the Takeout service.

Data 40
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Three Takeaways from SaaStr 2017

SaaSOptics

Last week, the. SaaSOptics. team joined close to 10,000 global SaaS founders, executives and investors in San Francisco for the annual. SaaStr event. Now in its third year, SaaStr has become the “must attend” event for anyone running or investing in a SaaS business. Read more.

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Links for 2017-02-22 [del.icio.us]

Sixteen Ventures

Sponsored: 64% off Code Black Drone with HD Camera. Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!

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