Sat.May 06, 2017 - Fri.May 12, 2017

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The Price Anchoring Effect of Distribution Platforms

Tom Tunguz

When building a SaaS product for salespeople, a startup’s price will inevitably be compared to Salesforce CRM’s cost of about $150 per seat. How expensive is this new product compared to Salesforce? In diligence calls, I often hear buyers say: one-half of Salesforce’s price seems expensive; one-third might seem more reasonable. This is the price anchoring effect in the real world.

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How to follow up with sales prospects in 2019 [1 hour crash course]

CloseSaaS

The first call. The first email. The first meeting. Getting the ball rolling is the easiest step but if you don’t have a follow-up plan, you’ve already lost. Why? Because amazing deals and valuable relationships don’t happen on the first try, or even the second or third try.

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When Business Models Collide: HomeAdvisor and Angie’s List

Software Platform Consulting

Established in 1995, Angie’s List was the pioneer in the home services marketplace. Home Advisor (IAC) announced last week it is acquiring Angie’s List (ANGI) for more than $500 million. (This price represents a 44% premium over Angie’s List’s depleted closing stock price (see below)). I am sad to see Angie’s List go.

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How to Position Your SaaS Business For a Platform Sell

Entrepreneur - SaaS

It's not about selling feeds and speeds, but selling value to enterprises.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Scaling Recommendation Engine: 15,000 to 130M Users in 24 Months

ReSci

Delivering users with precise product recommendations (recs) is the creative force that drives Retention Science to continue to iterate, improve and innovate. In this post, our team unveils our iteration from a minimum viable product to a production-ready solution. Here’s the chronology of events: Month. The post Scaling Recommendation Engine: 15,000 to 130M Users in 24 Months appeared first on ReSci.

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5 Things You Should Know Before Building Integrations

Saasler

An integration can be explained as a “communication channel” that generally works both ways (input/output) for the exchange of information between two applications. In the case of SaaS applications, which are expected to offer a portfolio of services to their users, the implementation of powerful integrations can greatly increase their added value and product functionality, while helping grow the business.

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Debt Capital: An Attractive Supplement Already For Pre-A SaaS Startups? – A Chat With Daniel Kreis, CEO of Deutsche Handelsbank”

The SaaS Garage

I have to admit that I was a bit skeptical when the founder of that company mentioned to me that he is about to sign an overdraft (debt capital) contract with a bank, only a few weeks after he had initiated the dialog. And indeed, a few days later the agreement was signed and the company received a 6-digit Euro overdraft from Deutsche Handelsbank. That caught my attention and I thought I should learn more about the preconditions for early stage SaaS companies to receive such an overdraft within

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The Challenge of Performance Pricing for SaaS Companies

Tom Tunguz

A founder emailed me last week to raise the question of whether performance pricing for SaaS companies is an effective technique. Performance pricing means explicitly pricing of product in terms of the customers’ revenue gained or cost reduced from its use. Conceptually, performance pricing is very rational. The buyer should be willing to pay between 10 to 15% of the revenue or cost savings for the use of the product.

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