SaaStr
FEBRUARY 19, 2022
#1. Eventually, most of us go upmarket. SurveyMonkey was relatively slow to go enterprise, which suited it well for a long time. But since it started to march into bigger deals more recently, growth >re-accelerated< … from 17% at IPO to 20% today pic.twitter.com/pZKC8xMCGt. — Jason BeKind Lemkin (@jasonlk) January 10, 2021. When you’re starting off in SaaS, it’s very tempting to target small businesses.
Predictable Revenue
FEBRUARY 23, 2022
Christina del Villar joins the Predictable Revenue podcast to discuss how a go-to-market strategy can help you boost outbound sales and hit your revenue target. The post Go-To-Market Strategies to Reach Revenue Targets appeared first on Predictable Revenue.
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Totango
FEBRUARY 23, 2022
Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. Then, we’ll walk you through a step-by-step process for creating your map, including how to incorporate technology to make your map bring about the successful results you and your customers wan
Tom Tunguz
FEBRUARY 22, 2022
Will year-end Series A and B valuations top or trail those of January? This question sits atop most founders' lips and boardroom agendas. The broad market sentiment is they will be lower. Public-market software valuations have withered more than 60% from their highs. Alarm about interest rates, QE ending, and geopolitical risk have swirled around public technology companies, kinking the valuation curve.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaStr
FEBRUARY 25, 2022
Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing? Unlike many positions, I say 0 if possible. In fact, one of the 10 most unforced errors I see founders make is hire someone too junior to get marketing going. If you are say $500k in ARR, you can’t hire a CMO that needs a team of 15-20 around her/him. You just don’t have the capital or infrastructure.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
FEBRUARY 23, 2022
The past couple of years have been … challenging, to put it nicely. Most of us have been working remotely, isolated from friends, family, and coworkers, uncertain of what the future might bring, and it has all taken a toll on our mental health. We’re stressed, exhausted, overworked, and burned out. As a result, resignation rates have been on the rise – a record number of 4.53 million Americans quit their jobs last November, and research shows that 72% of tech employees are thinking of quitting i
Tom Tunguz
FEBRUARY 24, 2022
Microservices has become the default architecture for many companies. By breaking down large codebases into smaller pieces, microservices empower engineers to ship code faster. Continuous integration, the process of constantly folding new code into production (live on the website or service), further accelerates the software velocity. There’s a cost to this speed: coordination.
SaaStr
FEBRUARY 22, 2022
Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. More on that here: We’ve talked about getting the hire right especially on one axis — making sure they’ve done Demand Gen.
IT World
FEBRUARY 22, 2022
I hated the Coinbase Super Bowl ad immediately. The last thing I want is for yet more people to be conned into buying into a Bitcoin pyramid scheme. I also thought, as I saw that colorful QR code bouncing around the screen like a screensaver from the 1990s, that this was going to blow up in the company’s face. I was right. Surojit Chatterjee, Coinbase’s chief product officer, said Coinbase had more than 20 million hits on its landing page in a minute.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Intercom, Inc.
FEBRUARY 22, 2022
??At Intercom, we think deeply about how to deliver the safest, most secure experience possible for our customers and their customers. . As a SaaS business, Intercom is a data processor: our customers entrust us with their data, which we store and process on their behalf. From the beginning, we’ve considered customer data to be one of Intercom’s most critical assets and focused our efforts on protecting it by building strong internal security foundations for our product and infrastructure. .
Unbounce
FEBRUARY 24, 2022
It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.
SaaStr
FEBRUARY 24, 2022
I’ve recently had several different conversations with founders looking to hire “PLG experts”. One wanted to hire “Mr/Ms PLG” to make their product more viral. Another wanted a “VP of PLG” to complement their marketing efforts. PLG, or Product-Led Growth, can mean, so many things. Everyone would prefer a product where 50% or more of the leads come from the product itself.
Andreessen Horowitz
FEBRUARY 23, 2022
Today, we’re excited to announce our search for the next host of the a16z Podcast. The new host will take ownership of one of the most successful tech podcasts of the last decade and lead the franchise into its next act, as the flagship show of the a16z podcast network. Since 2014, the a16z Podcast. Read More. The post The Future of the a16z Podcast appeared first on Future.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
IT World
FEBRUARY 23, 2022
Few things bring me as much geeky pleasure as uncovering clever new ways to save time with text input on Android. And for my money, no keyboard comes close to the level of consistency, quality, and caliber of features as Google's own Gboard Android keyboard. Well, my fellow efficiency-obsessed earthling, have I got just the tasty treat to share you with you today.
Frontegg
FEBRUARY 22, 2022
Swimm, a cutting-edge continuous documentation solution provider, is helping engineering teams work in harmony and focus on innovation. With more and more SaaS companies adopting this technology on a global scale, Swimm has also announced an impressive 27.6M Series A funding round. We had the privilege of interviewing the CEO, Oren Toledano. Let’s get started.
SaaStr
FEBRUARY 20, 2022
Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It. 30+ SaaS CEOs Share The Signs Their First VP of Sales … Just Wasn’t Going to Work Out. 5 Interesting Learnings from CS Disco at $120,000,000 in ARR.
Unbounce
FEBRUARY 23, 2022
When you’re looking for a product to buy, what’s the first thing you do? You Google it. And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
IT World
FEBRUARY 22, 2022
Dear Microsoft — we need to talk. Recently, you pushed out a new preview version of Windows 11 and snuck in a major change that many of us in IT aren’t happy about. You first made this change in Windows 11 Home, where you required users to install the operating system with an Internet connection and set up the system with a Microsoft account. (At the time, many thought requiring a Microsoft account for Home users was a good idea.
Agile Payments
FEBRUARY 23, 2022
Why is Competitor Analysis Crucial to Drive Business Growth? In the fast-paced era of automation and technological advancement, staying ahead in the business space is challenging. Especially when the market arena is noisy and full of intense competition, getting insights on your competitors becomes crucial for your business growth.
SaaStr
FEBRUARY 25, 2022
So the more founders I talk to about how often they do in-person team meetups now, the fewer really do them often enough. Companies that were distributed pre-2020 generally did and do a quarterly meet-up in person, to get everyone together, often at a rotated location. But now that we all run distributed teams, most folks aren’t really bringing their teams together as often as they should.
Andreessen Horowitz
FEBRUARY 22, 2022
In 2010, global ecommerce sales were $572 billion. In 2020, it was $4.2 trillion , and it’s expected to grow by $11 trillion between 2021 and 2025 – accelerated by the pandemic, which drove many businesses online even in … The post Investing in Alloy Automation appeared first on Andreessen Horowitz.
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The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
IT World
FEBRUARY 25, 2022
Getting around Android sure ain't what it used to be. Google's made some serious changes to the Android navigation experience over the past few years, going from the old-style three-button setup to a somewhat clunky early gesture model in Android 9, then a whole other new gesture system in Android 10, and finally some slightly refined versions of that same gesture model with Android 11 , Android 12 , and beyond.
Totango
FEBRUARY 25, 2022
Have you seen what Totango is working on? We wrapped up 2021 with a few game changing innovations and are excited to get on the road again with another exciting year of new features. . In 2022, we’re upping our game on customer engagement, creating more team collaboration experiences, connecting Totango to more of the tools you use everyday, and supporting your organizational changes and evolution.
SaaStr
FEBRUARY 20, 2022
Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. But I hadn’t taken a fresh look at SaaStr’s own SEO performance until recently. What did I learn? SEO is not only still the #1 source of SaaStr readers, new AND old, but it’s still growing.
User Pilot
FEBRUARY 24, 2022
What is a digital adoption platform (DAP)? And how do you choose the best one for you? Before you rush out to buy a DAP, it's essential to understand that not all adoption tools are created equal. DAPs should be selected based on your specific business needs and your users. This article will explain the most important factors to consider before buying the right digital adoption platform for you.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
IT World
FEBRUARY 25, 2022
Mod your system with these easy-to-install utilities for Windows 10 and 11 to make your machine faster and easier to use. Many of the programs I’ve rounded up here have been around through several generations of Windows. They remain popular — amid all of Windows’ changes — because they offer features that aren’t included with the OS, do something better than the built-in tools, or optimize performance.
ChurnZero
FEBRUARY 21, 2022
Customers are more than just a source of revenue and profits for your company. They’re also full of insights and knowledge that can help take your business and your products to the next level. But how do you tap into this well of information, and how can you use it to your benefit? That’s where a customer advisory board (CAB) can come into play. Cultivating a strong customer advisory board and implementing marketing strategies, like product-led growth , can send you well on your way to reaching
SaaStr
FEBRUARY 23, 2022
There’s no doubt about it –– remote and hybrid work environments are here to stay. As Loom CEO Joe Thomas stresses, “Flexibility is the future.” Flexibility means freedom to work where and how you wish. Yet, despite the big step forward in providing work flexibility, there is also a sharp increase in burnout. 85% of workers say that work stress is greater now than it was five years ago, and 60% report a significant increase in the frequency of meetings. .
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