Sat.Dec 24, 2022 - Fri.Dec 30, 2022

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Go To Market Fit vs. Product Market Fit

Predictable Revenue

Ted Blosser joins the Predictable Revenue podcast to discuss the difference between go to market and product market fit, and advice for each stage of the GTM journey. The post Go To Market Fit vs. Product Market Fit appeared first on Predictable Revenue.

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Sales Engagement Platform vs CRM: Why Sales Professionals Need Both

yoursales

Sales Engagement Platform vs CRM: Why Sales Professionals Need Both. Why the Sales Engagement Platform vs CRM question is not a question of either-or, but of how to do both right. The today looks a lot different to sellers than it did just two years ago. That’s because the way prospects engage is more complex, and competition is more intense. In this environment, it becomes incredibly important for selling teams to have BOTH a CRM and a Sales Engagement Platform.

Scale 85
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ChurnZero’s greatest hits of 2022

ChurnZero

Throughout the year, the ChurnZero team has shared content that explores so many different aspects of Customer Success, from career growth strategies and team management frameworks to retention tactics and industry benchmarks. We also released a number of new product features that got our customers fired up about working with their customers, company, and leadership in new ways that help them show off the value of CS and deliver the best possible customer experience.

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SEO for Category Pages: 11 Proven Ways to Optimize

Neil Patel

Are you an e-commerce business owner looking for ways to enhance your sales? I’m sure you know the importance of ranking high in the SERPs. After all, the more visibility you have, the more likely shoppers will discover your site and maybe make a purchase. While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Low-code development platforms to grow 25% in 2023

IT World

In the face of an ongoing IT skills gap , technologies such as low-code and no-code platforms that can automate processes and empower workers to accomplish tasks are seeing significant growth, according to a recent study. In each of the past four years, sales in low-code and no-code application platforms (LCAP) grew more $1 billion annually, from $3.47 billion in 2019 to a projected $8 billion this year.

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22 Top Crypto Pieces From 2022

Andreessen Horowitz

… The post 22 Top Crypto Pieces From 2022 appeared first on Andreessen Horowitz.

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The #1 Reason CMOs Fail

SaaStr

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. You may be right. Bring up your objections, respectfully. Quietly do it your way as much as you can. And then … you gotta fall into line. — Jason Be Kind Lemkin  (@jasonlk) December 28, 2022. To many of you, “CMO” will seem like an almost silly title.

Scale 68
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A $30B Software Company from a $15m Investment

Tom Tunguz

Constellation Software is a $30b+ publicly-traded software holding company employing more than 25,000. A former venture capitalist, Mark Leonard started Constellation in 1995 with $15m of outside investment & a goal of buying vertical software companies with a moat & good unit economics. Vertical software companies pursue a particular market segment like car dealership management or hotel management software.

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Outbound vs Cold Calling

Predictable Revenue

Cold calling is just one of many types of outbound calls. Learn the purposes of each, along with outbound calling vs. cold calling and the pros and cons of both. The post Outbound vs Cold Calling appeared first on Predictable Revenue.

Revenue 147
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Clouded Judgement 12.30.22

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! And that’s a wrap for 2022! If you want to look back at the final post from 2021 to compare where we are today, the link is here Dispersion When I think about the upcoming year, the word that keeps coming to mind is dispersion. 2023 will be the year we truly learn who the best businesses are.

Cloud 130
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Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business?

SaaStr

Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business? Some of the toughest lessons I’ve learned … and continue to re-learn: Even very talented co-founders may leave. You need to also make sure they are 110% committed. Very mediocre VPs are often very good at talking the talk. Mediocre execs often talk the talk even better than the best up-and-coming ones.

SaaS 345
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2022 on Inside Intercom

Intercom, Inc.

Well that was quite the year. We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. After booming for the best part of two decades, a number of factors coincided to transform the SaaS landscape and tech more broadly. Like so many other companies in the space, Intercom was also affected by these difficult economic headwinds.

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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Have you ever walked into a store, told the salesperson what your requirements were, and they pointed you in the direction of the solution that answered your needs? Congratulations! You’ve just been “solution-sold.”. Solution selling gained traction in the 1980s and has been popular ever since. Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern

Scale 114
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Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

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Most Successful Evergreen Content Types

Neil Patel

Have you ever looked back at your old blog posts and thought, “wow, that really needs an update”? If you have, then chances are your post was not of the evergreen variety. Evergreen content is an important part of any content marketing strategy. It’s not only a way to deliver helpful and relevant content to your audience, but it also significantly reduces the amount of time you spend on updating old content.

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e-Staff Meetings and 1-on-1s: You Gotta Do Them

SaaStr

If you'd rather not do any of your 1-on-1's, Something is off. Goes for both sides. — Jason Be Kind Lemkin  (@jasonlk) December 19, 2022. For the first time in my career, I’ve worked with amazing first-time managers as CEOs. Before I was a CEO, I was a mid-level manager, a director. And then a VP. Across a few start-ups. Before I was first a founder.

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Handy PowerPoint keyboard shortcuts for Windows and Mac

IT World

PowerPoint’s Ribbon interface is great for finding everything you might ever want to do in the presentation package — particularly things you don’t do frequently, like using the rehearse timing feature. But if you’re looking to do common tasks fast, you’ll find keyboard shortcuts far more useful. Why bother to lift your hands from the keyboard if you want to open or close a presentation, apply formatting, or start a presentation?

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How to reduce your company's software costs

ITPro

Budgets are shrinking, so how can you reduce your company's software costs without sacrificing functionality?

Software 111
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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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E-commerce SEO Audits: Simple Step-by-Step Guide

Neil Patel

Is your e-commerce store failing to set the online world alight? Or could it just use a boost? Here’s the thing. You can build your store on one of the best e-commerce platforms around, make it look like a million dollars, and create enticing descriptions. However, if you want your store to reach peak performance, your SEO needs to be ship-shape too.

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RevenueCat: Across 10,000+ Mobile Apps, Longer Free Trials Perform Better

SaaStr

RevenueCat (where I was lucky enough to be the first investor) automates subscription management for mobile apps. It recently published its annual review of data from the 10,000+ mobile apps it powers subscription management for and I learned a few interesting things: Longer Trials Are Better. This is always a debate, and RevenueCat is more focused on mobile apps that traditional browser / desktop apps.

Mobile 312
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US-China chip war puts global enterprises in the crosshairs

IT World

As the US-China trade war escalates, with President Joe Biden's administration issuing sweeping restrictions on exports of chip technology, enterprises in different economic sectors worldwide are bound to get caught in the crossfire between the world’s two largest economies. The new trade rules come at a time when the US is getting increasingly worried about China's growing geopolitical power, and will affect not only computer equipment, but many consumer products built on the restricted semicon

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How and Why to Use a Video Playlist (using Dubb)

Dubb

Have you been wondering how and why to use a video playlist? In this recap from a Dubb Support video, we take a deep dive into the video playlist feature on Dubb. This is a terrific blog post and video for anyone who wants to learn more about Dubb’s video playlist feature and how. The post How and Why to Use a Video Playlist (using Dubb) appeared first on Dubb Blog.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Video SEO Best Practices Checklist

Neil Patel

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge. Making sure those people actually watch and enjoy your videos enough to subscribe or convert?

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Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages?

SaaStr

Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? Some ideas: Find a truly great co-founder. Slow it down until you do. There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. If you don’t have a great co-founder, slow down and find one. Get those First 10 Customers — However and Whenever.

SaaS 262
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What to expect from Apple in 2023

IT World

Sifting through the usual end-of-the-year speculation, I have some thoughts on what Apple’s enterprise users can anticipate in 2023, a year in which Apple will focus on reconfiguring operations and manufacturing for greater resilience. Building a functional supply chain. Every consumer electronics company has been hit by COVID-related supply chain challenges.

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Fractional CTO Services Explained

Valerian Tech

The role of a Fractional Chief Technology Officer (CTO) is to provide technical expertise and leadership to a company on a part-time or temporary basis. This can be a useful option for startups or small businesses that may not have the resources to hire a full-time CTO or may not need one on a permanent basis. As a CTO, a fractional CTO is responsible for overseeing the technological aspects of a company and ensuring that they align with the business's overall goals and objectives.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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SEO for Facebook: 12 Tips to Better Your Facebook Page

Neil Patel

How many times a day do you open Facebook? Facebook is one of the most popular social media networks on the planet—with over 2.9 billion active users. It’s no secret that businesses should have a Facebook page if they want to reach a wider audience. However, many businesses are not seeing the success they hoped for with their Facebook pages. This may be because of misguided efforts, not engaging with their audience, or not having an SEO-optimized profile.

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Your 2023 SaaStr New Years’ Resolutions

SaaStr

So we have a classic set of New Years’ Resolution in SaaS that we update every year. But 2023 is so … unique. The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. And the combo of inflation and CFO-level scrutiny for deals is wreaking havoc with all our plans.

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The top Chromebook tips of 2022

IT World

More than any other platform, Google's ChromeOS is in a constant state of evolution — and if you blink for a minute, you're bound to miss some promising new possibility or progression. For those of us who rely on Chromebooks for work, that's fantastic. It means there's always something new to learn, uncover, and consider and always some intriguing new way to get stuff accomplished.