Sat.Dec 08, 2018 - Fri.Dec 14, 2018

article thumbnail

There are over 100 SaaS unicorns. How long did it take them to get to $100 million in ARR?

The Angel VC

A few days ago I wrote that there’s more than one path to $100 million. I argued that while it’s awesome to see that some companies are able to get from 0 to $100 million in ARR in 7-8 years or even less, trying to grow that fast may not be the best choice for most companies. That raises the question: What are your chances of growing a little slower and still achieving massive success?

SaaS 174
article thumbnail

Send better email: A deliverability analyst’s no-nonsense guide to avoiding the spam folder

Intercom, Inc.

Email is an important channel for acquiring, supporting and retaining users. However, if not done properly, you can damage your sending reputation, meaning users won’t get your emails at all ??. Ultimately, fewer emails arriving at their intended destination means fewer conversions for you. “We’ve spent the past few months working hard on improving the systems that ensure stable, consistent deliverability for our senders” We’ve spent the past few months working hard on improving the

Metrics 171
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide To Your SaaS Website Localization

Incredo

Adapting apps and services to foreign markets is something that many businesses are sleeping on, and it is often the missing link that stops them from really flourishing. That's not an overestimation. Around 90% of the content that companies generate is written in one language, which often prevents existing or potential clients to have a long-term and meaningful relationship with a brand.

SaaS 157
article thumbnail

Which is More Important: New Account Growth or Account Expansion?

Tom Tunguz

If you have one marketing dollar to spend on your startup’s growth, should you spend it on acquiring a new customer or on expanding an existing customer? Mining the existing customer base for customer expansion seems very logical. Customers know your product and your sales team, so increasing the account value should be easier. Plus, the strategy is successful in practice.

Scale 135
article thumbnail

How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

article thumbnail

There’s more than one path to $100 million

The Angel VC

A couple of years ago I wrote a post titled “How fast is fast enough?”. The subtext of the question was “How fast do you have to grow if your ambition is to get to $100M in ARR and build a very large company”. It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. In that post, I looked at how long it took publicly traded SaaS companies to get to $100M in ARR and concluded that if your goal is to reach $100M in ARR, you should try to

More Trending

article thumbnail

Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after all.

article thumbnail

Reducing Page Load Times by 90%

Tom Tunguz

Over the last month, I’ve been modernizing this site with one goal in mind: speed. The net result from that effort is a 90% reduction in page load time from 5 seconds to about 500 milliseconds. At Google, I learned page load time is highly correlated to engagement metrics including bounce rate and time on site. I’ve been focused on it ever since.

Cloud 127
article thumbnail

How to Properly Record Deferred Revenue in SaaS

The SaaS CFO

Software subscriptions are the life of every SaaS business. But most SaaS companies I have spoken with are incorrectly recording their most important revenue stream. That is subscription revenue and the corresponding deferred revenue balance. And I don’t blame you. Often, your accounting is outsourced to a bookkeeper or accountant. Your bookkeeper compiles your financial […].

article thumbnail

How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

Marketing 137
article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

article thumbnail

7 Page Speed Stats Every Marketer Should Know

Unbounce

If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed. For context, if it takes more than three seconds for a page to load, just over half of visitors will leave it.

Marketing 111
article thumbnail

My 10 Favorite Books of 2018

Tom Tunguz

These are my ten favorite books from 2018. The (Mis)Behavior of Markets - Written by Benoit Mandelbrot, the Belgian mathematician who pioneered fractals, this book and theory inspired Naseem Taleb. It’s a powerful book on the uncertain nature of financial turbulence. Creative Selection - Ken Kocienda, a former Apple engineer who co-authored Safari and the iPhone keyboard, writes about culture at Apple.

article thumbnail

Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Sales Hacker

If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. There’s no doubt that sales training is key for reps’ foundational knowledge of their company and the product it equips them with the basics they need to do their jobs.

article thumbnail

How our sales team helped reboot our educational videos

Intercom, Inc.

We ?? video at Intercom. Our Marketing, Sales and Support teams all use it in different ways to convert, support and onboard users in an engaging and personal way that is unique to video. “Talk to your sales team. They know the failings and successes of your product better than you do”. But it wasn’t always like this. In this video, we chat about how our Sales team’s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing cust

article thumbnail

Crafting Tomorrow: A to Z of Delighting Customers with Your Product

Ready to build game-changing software fast? Trigent's eBook, "Crafting Tomorrow," unlocks the secrets. Entrepreneurs, product managers, and developers: it's time to bring your vision to life. Tech Accelerator: An on-demand ninja team ready to ideate, validate, iterate, and propel your product at every stage. Master the Product Life Cycle: Identify problems, build solutions, launch, scale, and optimize with confidence.

article thumbnail

Sales Tools – Made in Belgium

yoursales

Sales Tools: Made in Belgium. Tools for sales are flooding the market and the flood seems to increase in strength every year. That said, few know there’s a vibrant community of sales tools and sales tech stack vendors packed together in Belgium. They’re Solving Puzzles in Gent, Belgium. You may have visited and studied our sales tools overview – the most recent version for 2018 can be found here.

article thumbnail

6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

If there’s one thing we can count on, it’s that just about everyone online is using Google. If someone has a question about anything, the first stop is almost always Google. And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. In these cases, you want your product front and center at the top of the SERP.

article thumbnail

End of Year Software Discounts: Savvy Cost Saving or Short-Sighted Business Move?

Sales Hacker

It’s the end of the year, which means buyers are rushing to use up all their year-end budget, ( hey there, favorite The Office clip ). Of course, this means salespeople are also hyper-motivated to negotiate to hit that all-important number. As such, steep discounts are often on the table in a way that can feel as thrilling as a 50% off Apple Watch on Cyber Monday.

article thumbnail

How To Handle Your Start-up's Most Common Objections (And How We Handle Ours)

Outseta

By Geoff Roberts 9 min read Handling objections is something that has always been part of a salesperson’s job. The ability to overcome the most common objections that you hear about your product or service can make or break your company; particularly if you’re a start-up. I’ve been marketing and selling a paid version of Outseta to potential customers for a year now and I’ve spoken with close to 1000 SaaS start-ups in the process.

article thumbnail

Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

article thumbnail

There’s more than one path to $100 million

Point Nine Land

A couple of years ago I wrote a post titled “How fast is fast enough?”. The subtext of the question was “How fast do you have to grow if your ambition is to get to $100M in ARR and build a very large company”. It’s an important question, as your target growth rate determines your hiring plan, budget, and fundraising strategy. In that post, I looked at how long it took publicly traded SaaS companies to get to $100M in ARR and concluded that if your goal is to reach $100M in ARR, you should try to

article thumbnail

4 Popular SaaS Billing Models You Should Know About

FastSpring

Scaling a Software as a Service (SaaS) startup is a tricky process. Depending on the business’s current situation and how their service and recurring billing models achieve customer acquisition, the most beneficial billing model can vary greatly. While there are many factors that contribute to a successful business, customer satisfaction is crucial for attracting more customers, maintaining relationships, and retaining existing customers.

Scale 62
article thumbnail

PODCAST 37: What Are the Key Foundational Elements of Challenger Sales W/ Brent Adamson

Sales Hacker

This week on the Sales Hacker podcast , we talk to Brent Adamson , who co-authored the foundational sales book, The Challenger Sale, and who has recently released The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results. . Brent walks us through the key foundational elements of Challenger concepts and gives us the tools we need to get started with a new approach to sales.

Scale 55
article thumbnail

How Subscriptions Are Remaking Corporate America

Zuora

Wall Street finally gets it! This story was originally written by Alex Eule, Managing Editor of Barron’s and published here. […]. The post How Subscriptions Are Remaking Corporate America appeared first on Zuora.

article thumbnail

6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

article thumbnail

How Customer Event Data Can Help Your Business?

Rakam

Customers are the backbones of your business. It’s important to know what kind of customer you have and how they behave in your web or mobile app. You need to gather and store customer event data to understand your customers better. What Is Customer Event Data? When you have a mobile or web app, your users perform different actions when they visit your platform.

Data 49
article thumbnail

How To Increase The Organic Search Rankings Of Your Online Store

FastSpring

The success of your online store will depend on a variety of factors. How you position your software or digital products, the utility your product provides to potential customers, and the strength of your brand are all key. But one of the most important factors is how well your digital business gets indexed by Google’s search engine. Let’s face it, consumers are moving towards online shopping and part of this experience involves product discovery directly from the most popular search engin

article thumbnail

ChurnZero Customer Success Professional Spotlight

ChurnZero

It’s time for another installment of our blog series where we spotlight a Customer Success professional and get their take on the industry as well as get to hear some of their top tips they’d like to share. This spotlight will be featuring, George Boyar , Director of Customer Success at Mentor Collective, who partners with higher education institutions to help students develop a deep sense of belonging, build a connection to their institution, and ultimately succeed, by leveraging peer m

article thumbnail

Quora has been hacked, but you can do these 4 things to avoid being breached

Audacix

The quora hack proves that no company with web or mobile applications is safe from being hacked. Don't these words, uttered some years ago, sound so ironic and prophetic in this day and age: There are only 2 types of companies: those that have been hacked and those that will be hacked. Don't just disregard that line of thought because you think it is too dramatic or unlikely.

article thumbnail

Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

article thumbnail

What are some great marketing strategies for small businesses in 2019?

Net-Results

Considering you’re asking for a small business, I’m going to assume a couple of things: You have a limited budget. You have a small marketing team. You don’t have massive brand awareness. You have competitors that are bigger than you. Small Business Marketing Strategy Tip #1: Nail Your Customer Service It’s not technically marketing, but […]. The post What are some great marketing strategies for small businesses in 2019?

article thumbnail

5 New Year’s Resolutions Your Business Should Make

FastSpring

Yep, it’s that time of year again. The time when we look back on the past year and determine what we can do better. And no, we’re not talking about committing to a gym or going on a diet. Although, I’m sure your marketing budget feels like it’s getting a workout. What we really want to talk about are resolutions that will make your digital business better than it was last year.

article thumbnail

Sales Tools – Made in Belgium

yoursales

Sales Tools: Made in Belgium. Tools for sales are flooding the market and the flood seems to increase in strength every year. That said, few know there’s a vibrant community of sales tools and sales tech stack vendors packed together in Belgium. They’re Solving Puzzles in Gent, Belgium. You may have visited and studied our sales tools overview – the most recent version for 2018 can be found here.