The Four Factors to Consider When Developing Your Startup's Pricing Strategy
Tom Tunguz
JUNE 19, 2016
What is the optimal pricing strategy for a start up? That depends. It depends on at least three other variables: the product, the placement, the positioning. Combined with price, these are the four 4Ps of marketing created by Dr. E. Jerome McCarthy, former professor of marketing at Michigan State and Notre Dame. Also called the marketing mix , these four variables need to be aligned when determining pricing for your startup.
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