Sat.Jul 03, 2021 - Fri.Jul 09, 2021

Seven Factors to Consider Before Your Business Moves to a Subscription Model (Association of MBAs)

Navint

Thinking of moving your business to a subscription model to grow revenues? Navint CEO, Jim Martindale outlines 7 factors to consider so you understand how the change will impact the way your sales teams work with customers – and your company. Source. Article Lead-to-Revenue Recurring Revenue

SaaS Financial Benchmarks by Baremetrics

Baremetrics

For SaaS companies, success depends highly on using key metrics to track financial growth and enhance visibility into all the key performance indicators. Another major interest is comparing one's growth and performance with other companies in similar SaaS niches.

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A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

OpenView Labs

The way that people make buying decisions for SaaS follows a relatively predictable pattern. One person builds out a new function. They use free tools (Google Drive, usually) in the early days.

The Meanest Thing VCs Do To Founders

SaaStr

Q: What is the meanest thing that venture capitalists can do to founders? Even today, a lot of founders worry about raising VC capital. They hear the stories about how things went sideways. And those stories often are true.

The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

The Complete Guide for the WordPress Editor

The Daily Egg

Struggling with the WordPress editor? Can’t quite get your blog posts to look exactly how you want? In this guide, we walk through the basics of using the Gutenberg WordPress editor so you can confidently create, edit, and publish content on your site.

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Measuring Customer Loyalty: 5 Ways to Track It

Totango

Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Loyal customers are likely to buy from you again and refer you to others, increasing your revenue.

The 10 Most Important Lessons I’ve Learned as a Founder-CEO (and VC)

SaaStr

Q: What are the most important lessons you’ve learned in your career? My list: Slow down big decisions, speed up the rest. I’m not the first to say this, but boy it’s correct. Wait and find a truly great co-founder. I’ve done so, so much better when I had a great co-founder.

Best WordPress Gallery Plugins Compared

The Daily Egg

To enthrall website visitors with your photos, you need a WordPress gallery plugin that will put them on center stage. We’ve tested five of the most popular and highest-rated plugins to see how they strike a balance between aesthetics and ease of use.

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The Modern Prospecting Initiative with Collin Cadmus

Predictable Revenue

Experience asymmetry can be a silent killer for young sales reps whether they’re opening opportunities on cold calls or trying to win deals with older, more experienced buyers. If you’re not addressing it - you’re missing out on improving conversion in a big way.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Digital Workplace Accessibility: The Advantages in an Ever-Growing Online World

Trint

As offices tentatively start returning to their desks in a post lockdown world, the work-from-home movement, which became so popular during the pandemic, still remains a strong benefit for many living with disabilities.

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Dear SaaStr: How Do I Know If It’s The Right Time to Sell My Company?

SaaStr

First off, the axiom that companies are bought, not sold, is mostly right. 95 times out of 100, you can’t wake up some morning and just go sell your start-up.

The Complete Guide to WhatsApp Conference Call

The Daily Egg

WhatsApp wasn’t just designed for messaging your friends and family. It turns out it’s also a great conference calling tool, too. We dive deeper into everything you need to know to get started below.

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Join Us for Tomorrow’s SaaS Product Power Breakfast with Andy MacMillan, CEO of UserTesting

Kellblog

We’re back this week with SaaS Product Power Breakfast and tomorrow’s guest is Andy MacMillan , CEO of UserTesting , and our topic is a framework for hiring product teams.

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

Meet Scott: Customer Support Representative at ChurnZero

ChurnZero

ChurnZero’s employee spotlight series highlights the person behind the professional, digging deep and discovering what drives our team members. This spotlight features, Scott Polidoro , Customer Support Representative at ChurnZero. .

Dear SaaStr: What’s the Proper Way to Commission Multi-Year Deals?

SaaStr

Q: What’s the proper way to commission a multi-year SaaS sale with increasing ACV each year? There’s no perfect answer here, but at least until you are at $10m+ ARR , my strongest recommendation is align around cash.

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Best Free SSL Certificate

The Daily Egg

Privacy and security are the two things you never want to skimp on—especially for your website. Thankfully there are free Secure Sockets Layer certificates, or SSL certificates, that help protect your site and tell Google your site is safe for users.

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Why Sales Teams Need to Make the Case for Revenue Attribution

Sales Hacker

Most sales reps are familiar with the term attribution. In fact, many are probably using first-touch attribution to learn where their leads came from via their CRM’s ‘original’ or ‘lead’ source field.

Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency.

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The 5 Most Popular Sessions at FREE SaaStr Money July 14 — So Far!!

SaaStr

Reg is open for FREE SaaStr Money 2021 next week!! The top sessions will likely change a bit by the time we get there, but here are the Top 5 session so far. Just click on the links / images to sign up for any of them!! #5.

The Complete Guide to Optimizing a Website

The Daily Egg

Website optimization is a crucial yet often overlooked aspect of running any site. This in-depth guide will explain the importance of website optimization and teach you quick tips to optimize your website today.

5 Common DataOps Mistakes (and How To Avoid Them)

OpenView Labs

What exactly is DataOps? According to Rob Parker, it’s both a mindset and a practice. And the goal is to deliver usable data solutions faster.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Use Twitter Advanced Search to Drive 100% More Leads

Neil Patel

There are 69.3 million U.S.-based based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states.

Dear SaaStr: Should I Include Professional Services In My ARR Calculation?

SaaStr

Q: As a SaaS company should you include professional services in your ARR number? Include professional services in your total revenue run rate. But — break it out.

Tripwire Marketing: Lure in More Customers With 12 Slam-Dunk Ideas

The Daily Egg

You’re unhappy with your conversion rate. People just aren’t buying what you’re selling. The solution might lie in tripwire marketing. The term tripwire marketing might sound a little shady, like you’re trying to get one over on your customer. That’s not the case at all.

My Mental Model for the World of Crypto

Tomasz Tunguz

How does crypto work at the highest level? This is the mental model I’ve been using. There are six key categories of players. Asset acquirers - these include brokerages, custodial and non-custodial wallets, banks, asset managers, hedge funds, market makers, and lenders. They aim to acquire assets to plunge into the crypto ecosystem. Each acquirer offers a unique value proposition, tempting investors to park cash with them.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

Best-in-Class Prospecting is A BAD HABIT: The Calendar 1st Approach Changes Everything

Sales Hacker

For far too long sales has been optimizing a prospecting process that makes life easier for the rep, but hasn’t put that same focus on the buyer’s experience.

YCombinator: Only 4% Of Our Top 100 Startups Don’t Have a Co-Founder

SaaStr

Do you need a co-founder? We took a look at this a while back on SaaStr, and found that roughly 20% had a “core founder” or solo founder. What I mean by a core founder is someone that owned 5x or more equity than the next founder.

LeadGen App Review

The Daily Egg

The aptly named LeadGen App is an exceptional opt-in form builder that comes highly recommended for small to mid-sized businesses. This software combines ease of use, a good selection of form building features and functionality, and fair pricing.